Yehi hai right choice, baby

So you’ve just passed out of 12th or awaiting your results and have plenty of options in front of you. Apart from the popular career choices in medical and engineering, professional courses are finally being recognized by parents as well as students. Bachelor of Management Studies (BMS), Bachelor of Mass Media (BMM), Bachelor in Banking and Insurance (BBI) and Bachelor in Finance and Accounts (BFA) are some of them.

What makes these niche courses a hit is that they break the popular myth of turning every individual into a doctor or an engineer. The courses expand the horizon for students and help them explore the world of banking, business and mass media.

While most of the students assume these courses to be an alternate for Bcom, but the fact remains these courses offer you much more than a usual course and prepare you for a path breaking career.

Thinking BMM?

It’s not rocket science; all you need to do is identify your interests or dislikes . For Instance: If you’re good at math and have an inclination towards accounts/finance, BBI or BFA would be a suitable option for you.

Since, we’re talking about BMM, here’s a checklist. We spill the beans on what it takes to be a BMMite.

Believe it or not, you know your a hardcore BMM student when..

1. You’re a PG in your own house.

2. You wake up 10 minutes before lecture. Look at the clock. And go back to sleep.

3. Running away from home (in the name of projects) doesn’t seem like a lie anymore!

Read the whole article here…

BMM, it is.

Bachelor of Mass Media (BMM) is one of the few niche courses offered by University of Mumbai. It is a three year full time degree program which offers students a glance in the mass media industry. It was initiated in the year 2000-2001. Within three years, the course introduces students to 36 different subjects related to the media industry. A mix of theoretical concepts and implementation of them in placements and practical projects makes the course a hit among the youth.

In the third year, students need to specialize in either Advertising or Journalism. The choice made by individuals reflects his/her interests and preferences, which are highlighted during the first two years of the course.

The course is currently offered in more in more than 50 colleges in Mumbai. Click here to check out the various colleges that offer BMM.

Eligibility: Earlier BMM students were selected on the basis of entrance tests conducted by each college. But as of now the criteria remains the percentage scored in your HSC exam. That’s right, creativity is fortunately or unfortunately rated on how high your score is. However, you need to score a minimum of 50% in your board exam to be eligible for this course.

So if you intend to do BMM from one of the top colleges, you need to first compete with the nerd in your college along with hundreds of nerds in the city.

Since your reading ahead, we thought we’ll zero down the top 5 BMM colleges in Mumbai * for you:

1. Jai Hind College
2. KC College
3. Xavier’s College
4. RD National College
5. NM College

(* The list is a compiled on various criteria like College performance in terms of results, participation in festivals, popularity, faculty, etc..)

You can opt out of a particular college in the second/third year and get admission in any of the top colleges, considering you score amazingly well in the first year of BMM.

Hope this helps you clear all your confusion regarding BMM. If any doubts, suggestions or feedback, comment below and we would surely get back to you.

Cheers!

2009 has been one of the most dramatic years in the last few decades. From recession, IT scams to rising inflation and dramatic political scenarios, we saw it all. Google unfolds the various aspects of the year that took us by surprise. Google Zeitgeist 2009 is a real reflection of the spirit of the nation – which saw all the ups and downs and yet remained true to its love for entertainment, peace and hope!

Here is the detailed report.

2009 Year-End Google Zeitgeist: India

Global economic downturn and local implications where clearly on India’s mind as Budget 2009 and Satyam share price emerged as the fastest rising queries on Google. India mourned the untimely demise of the King of Pop and looked for the latest buzz word Twitter but without impacting the good old Indian railways and Gmail which emerged as the most popular online destinations. Young politicians like Rahul Gandhi and Sachin Pilot emerged as the new face of political leadership in the country. With Corporate woes and recession news, more people looked for ways to meditate and concentrate. Romance scored over action, fantasy and drama – with Love Aaj kal emerging as the most searched movie of the year, followed by Harry Potter and Slumdog Millionaire. Google Zeitgeist 2009 is a real reflection of the spirit of the nation – which saw all the ups and downs and yet remained true to its love for entertainment, peace and hope!

Recession queries peaking – then declining – in India

Fastest rising

1. budget 2009
2. kambakth ishq
3. irctc
4. satyam share price
5. bhuvan
6. michael jackson
7. twitter
8. election results
9. windows 7
10. nokia 5800

Most popular celebrities

1. katrina kaif
2. michael jackson
3. salman khan
4. aishwarya rai
5. shahid kapoor
6. kareena kapoor
7. shahrukh khan
8. angelina jolie
9. megan fox
10. sachin tendulkar

Most popular movies

1. love aaj kal
2. harry potter
3. slumdog millionaire
4. kaminey
5. kambakht ishq
6. ghajini
7. hannah montana
8. dev d
9. wake up sid
10. dostana

Most popular

1. gmail
2. youtube
3. yahoomail
4. orkut
5. indian railways
6. yahoo
7. google
8. rediffmail
9. facebook
10. rediff

Most popular politician

1. rahul gandhi
2. indira gandhi
3. sachin pilot
4. sarah palin
5. p chidambaram
6. mayawati
7. barack obama
8. sonia gandhi
9. rajesh pilot
10. maneka gandhi

How to

1. how to kiss
2. how to hack
3. how to meditate
4. how to study
5. how to swim
6. how to draw
7. how to flirt
8. how to chat
9. how to concentrate
10. how to download

Check out the more detailed version of the report.

Our very own Cadbury Dairy Milk has refreshed its packaging. It has gone back to its standard golden logo on the chocolates. The move aims to lend a premium and international feel to the product.

Pearlfisher is the design agency responsible for the execution of the new packaging.

Sanjay Purohit, executive director- marketing, Cadbury India, further added, “The new international packaging while retaining the color purple, a color that has become synonymous with Cadbury, creatively works the other graphic elements. The gold Cadbury Logo embodies the premium and sophisticated eating experience of Dairy Milk, while the real chocolate chunk on the pack enhances its chocolate appeal. The new Dairy Milk logo against the all purple backdrop helps reinstate the goodness of milk in Cadbury Dairy Milk.”

Though the packaging may not affect the end user but will be an integral part of Cadbury’s strategy worldwide.

Whyte and Mackay Ltd, the world’s leading supplier of own label and branded Scotchwhisky recently called for a pitch from advertising agencies. The account will include working on brands like Whyte & Mackay scotch, Isle of Jura (single malt) and Dalmore. After a rigorous pitching the process the account was won by JWT, Bengaluru. The exact estimate of the account has not been disclosed.

JWT will be responsible for building an integrated strategy for the brands under W&M. The agency confirmed that the positioning will be built on the existing positioning of ‘A little extra that works wonders.’ Anant Iyer, business head, luxury, United Spirits added more on the deal, “Their superior understanding of the brand DNA and their activation ideas that we feel will resonate with the consumers.”

Prior to this the account was handled by Equus Red Cell. Mindshare handles the media duties for W&M.

Nokia, one of the most powerful spenders in the traditional media has decided to do otherwise. For the latest launch of its N97 Mini, the company is all set to bet on the digital market. Maxus Interaction, the agency which handles Nokia’s digital media duties confirmed the news.

The move is in sync with the target group the N97 wishes to attract. N97 Mini is an internet-connected multimedia device with applications like Twitter, Facebook and Gmail already loaded. Other relevant applications can be downloaded from Nokia’s mobile store, Ovi.com, without any additional cost.

With such features the phone is meant for a target audience which has a huge digital presence. RP Singh, director, business planning, Maxus Interaction added, “”The customization of the home screen and the widget capability can be best explained and experienced through the digital platform, than any other medium. Also, its target audience – users in the 18-34 years age group in the top 10 metros – is definitely there on the digital medium.”

The digital campaign for Nokia is designed in two phases. The first phase would take care of re-launch bookings, whereas the second phase would take care of creating awareness and generating sales.

The digital campaign will make its presence felt on more than 35 websites (which would include Yahoo, Rediff, Sify and Indiatimes) related to bollywood, cricket and latest happenings.

Zoozoo, the iconic comical character created by Ogilvy & Mather after wooing the local market is all set to debut on the international circuit. Vodafone officials have given a nod to Ogilvy & Mather to take the leap. The concept, which was earlier, designed for the second season of IPL, is now being seen in its second innings after taking the country by storm.

The concept and the campaign were conceived by Rajiv Rao, National Creative Director, O&M, and the film was directed by Nirvana Films.

Vodafone had designed a new concept everyday with the comical Zoozoo’s for the IPL-2. In its second version, Zoozoo’s are spreading the ‘Power to You’ message by showcasing all the value added services offered by Vodafone. Zoozoo merchandise has also been all over the market since October.

Piyush Pandey, Executive Chairman of Ogilvy & Mather, South Asia, added that the international market was a definite possibility and lot of progress has been made in the past one week.

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