Archive | December, 2009

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50+ Things That Tell You, “You’re In BMM!”

Posted on 27 December 2009 by BMMBoxer

50+ Things That Tell You, “You’re In BMM!”

  • You’re a PG in your own house.
  • You wake up 10 minutes before lecture. Look at the clock. And go back to sleep.
  • Running away from home (in the name of projects) doesn’t seem like a lie anymore!
  • Your presence at the photocopy centre is at top most priority just before the exams. You may even have an attendance register there
  • Your alarm clock is set 15 minutes ahead so you can potentially make it to class on time.
  • You eventually realize that setting your clock ahead makes no difference to you and you’re still late
  • You’ve ‘friends’ in class who wouldn’t give you their notes (and you weren’t writing in class thinking ‘let them write, I will photocopy from them later.’)
  • Notes start circulating only 2 weeks before exam. (And you don’t understand, where were these notes until now)
  • Computers/printers/writers break down only when you badly need them
  • Notes suddenly become so important that your friends aren’t friends anymore – They are NOW friends with people who have notes
  • Few days before exams, people in class come out with really huge bundle of new notes (and you keep wondering “where did they get that from?”
  • You text/message faster than you type
  • Industrial visits are never ‘Industrial’ visits. You end up in Goa, Kerala, Hyderabad, to name a few.
  • Visiting – in very rare cases – even one media company in your entire visit is something to talk about
  • You don’t have an answer when your parents ask, “What did you guys do in your industrial visit?”
  • Before the visit, The class (esp TYBMM) spends more time (sometimes weeks) on deciding locations than time spent on ad design or magazine design projects
  • Some professors feel it is their moral right to take lectures 6 hours at a stretch.
  • Some ‘Visiting’ faculties just visit you once or twice, and woah!, your portion is over
  • Your trash (and desktop!) is overflowing and your wallet isn’t
  • The computer-repair guy is god sent.
  • Cutting chai is a vitamin. (We even have a fest inspired from that name)
  • You don’t know why you were born, and more important, why did you join BMM
  • Google zindabad! And Wikipedia too!
  • You only find out a class is cancelled after you get there – all the way from home
  • You rate coffee shops/hangouts by the availability of power outlets for your laptop.
  • You always wish to come on time but you never can – it is your moral duty to come late.
  • The day you come early (and feel proud of yourself), your college peoon tells you ‘but there’s no class today.’
  • Energy drinks become your new best friends.
  • Your fate after BMM is undecided.
  • Life without your computer/cell phone/player is unimaginable.
  • All your projects are ‘works in progress’
  • You skip/bunk one lecture to make a project for another
  • School – or even junior college – started before 8am, but now anything before noon is considered ‘early.’
  • You don’t get up at 6am. You hit the bed that time.
  • You’re a master of ONP (one-night projects) J
  • Copy pasting becomes an art. Its not a keyboard function anymore
  • You know which hangout will be open until what time, just to chill
  • You are on Facebook more frequently than you’re in class
  • When friends take pictures of you, you wonder how long it will take to post them.
  • A canceled lecture (especially, on the presentation day) is as exciting as a new year.
  • Your group sits to discuss a project and everything else apart from the project is discussed.
  • Class size doubles on exam days – it’s a good feeling, ‘I am not alone in this mess.’
  • You are using one book since your first day in BMM – even you don’t know where you’ve written what.
  • Your first year group is almost or completely same for your projects until today.
  • There’s always a Mr/Ms Question in your class, and you really wish someone would just tell him/her to shut up – especially when the lecture is already over and you want to get out for…err just nothing.
  • Your primary news source about media and BMM is BMMBox.
  • Just before exams you open syllabus, and it all seems so new.
  • Going to the library (if it exists) is a social event.
  • You curse your college for the most pathetic infrastructure.
  • It takes you a couple of weeks/months to explain your neighbors, relatives, especially aunts, what is BMM.
  • After you finish giving them the unending gyan about BMM, they still ask you ‘Beta/beti, engineering ya doctari kar lena tha.’
  • When you listen to the statement above, you want to bang their heads, or probably yours.
  • This post is so terribly true.
  • You finish reading this and wonder what else has been left out

Comments (13)

Query

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Query

Posted on 27 December 2009 by BMMBoxer

SIMC, Pune has 3 rounds of selection i:e GD, PI & Home assignment. what xactly happens in d Home assgn segment?
seeking an ans 2 dis asap

Comments (1)

confusion …confusion !!

confusion …confusion !!

Posted on 27 December 2009 by BMMBoxer

what shld be an appropriate reason for choosing a career in media & communication?

Comments (3)

Hindustan Times ties up with Washington Post for content partnership

Posted on 26 December 2009 by BMMBoxer

Hindustan Times has ventured into a deal with Washington Post where the former gets access to all the posts and articles written by Post to be published in HT. The move aims to increase the readership by offering exclusive international write-ups.

HT can feature daily articles, opinion pieces, book reviews and all the articles written by famous writers such as Fareed Zakaria (editor of Newsweek International), Robert Samuelson (financial columnist), David Ignatius (former editor of the International Herald Tribune and Post columnist).

Raju Narisetti, managing editor, The Post said, “The Washington Post is pleased that Hindustan Times, with its large audience base, has chosen to provide its readers in India content from the Post and Newsweek on an exclusive basis for English language newspapers. India’s growing role on a global stage makes readers in India a natural audience for the Post.”

Sanjoy Narayan, editor-in-chief, Hindustan Times also added, “This partnership between The Washington Post and Hindustan Times is actually a meeting of minds and a joining of forces that arm Hindustan Times readers to take on the world around them every day.”

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Mukesh Anand to work as principal consultant for RK Swamy BBDO

Posted on 26 December 2009 by BMMBoxer

RK Swamy BBDO has appointed Mukesh Anand as a principal consultant for the agency. Prior to this, Anand was working with Heroes Project (HP is a non-governmental media campaign on HIV/ AIDS supported by Bill & Melinda Gates Foundation), Mumbai as creative director.

Confirming the news, Anand said, “R K SWAMY BBDO is a place with a rock-solid foundation and an inventive approach to work. Progressive thinking and steadfast growth with a humane touch has always been their mantra. It feels great to be back and I look forward to take on and deliver what is expected of me.”

Anand will report to Sangeetha N, president (West) and executive creative director.

Sangeetha N added, “Mukesh brings with him the remarkable ability to understand the communication needs, innovate and translate the most complicated subjects into relatable creative ideas. This, combined with his team player skills and impressive creative experience, will bring in a compelling perspective to the creative leadership team in R K Swamy BBDO.”

In the past, Anand has worked with agencies like McCann Erickson, JWT and RK Swamy BBDO Delhi.

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Knorr’s extensive outdoor campaign

Posted on 26 December 2009 by BMMBoxer

Knorr, Hindustan Unilever’s largest soup brand in India, after making its presence on television with its campaign, “Tummy bhi khush, Mummy bhi khush” has now launched an extensive outdoor campaign. The brand has adopted ‘blanket advertising’ technique to make its presence felt during this winter.

The outdoor campaign will be an extension of the television commercials and will redefine the 7pm snacking trend by offering Knorr soups as the perfect snack. Earlier this year, Kajol had been signed as the Brand Ambassador of Knorr Soups and was a part of the advertising campaigns thereon.

The campaign was designed in two phases. The first phase was carried out in October and November, with the second phase taking place in December. The second phase will be taking up bus shelters, railway stations, Metro rail (in Delhi and Kolkata), hoardings, utilities and unipoles.

The ‘7 pm’ campaign for Knorr Soups was designed by Lowe Lintas and was conceptualized by Aaren Initiative (an outdoor agency).

Vivek Lakhwara, chief executive officer, Aaren Initiative, shares, “The campaign was targeted at Indian mothers and kids, aimed at positioning soups as an ideal 7 pm snack satiating the pre-dinner hunger pangs. The out of home was supposed to be present in locations where the target consumer congregates, passes through regularly or purchases soup.”

Surabhi Shori, brand manager, Knorr Soups, says, “While a bigger chunk of ad spends for Knorr go to TV, outdoor plays an important role for us in key geographic areas such as Delhi, Mumbai, Kolkata, Lucknow and parts of Punjab, including Chandigarh and Amritsar.”

The campaign positions Knorr Soups as a healthy alternative for pre-dinner snacks in the Indian households. Thus, offering every child a tasty, healthy and light snack at 7 pm.

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Mobile is the way to go for Ybrant Digital

Posted on 26 December 2009 by BMMBoxer

After print, television and online revolution, its time to make way for the mobile advertising. Ybrant Digital, a digital marketing agency has announced to shortly introduce Location-based advertising through mobile phones. The company has tied up with LiveVana Innovations and Lepton Software, for the purpose. The medium will reach mass channels through SMS, IVR (interactive voice response) and USSD (unstructured supplementary service data).

Mobile based advertising will enable mobile operators and advertisers to send location specific ads to the consumers. For Instance, discount coupons and area –specific ads could be customized and sent through the platform. Industry experts say it is still a nascent market, but with the upcoming advent of 3G, most value-added services might take the front seat in terms of delivery and popularity.

Confirming the news, Suresh Reddy, chief operating officer and chairman, Ybrant Digital says in an official statement, “This partnership is the right opportunity to power Ybrant’s soon-to-come local-search initiative for India.”

He further added that this platform would also allow big and small brands to target the consumers in all segments, using the mobile medium and the location of mobile subscribers.

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UTV to launch UTV Action, will feature Hollywood and Bollywood action flicks

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UTV to launch UTV Action, will feature Hollywood and Bollywood action flicks

Posted on 24 December 2009 by BMMBoxer

UTV Global Broadcasting, the broadcasting division of UTV is all set to launch UTV Action, an action studded movie channel on January 1, 2010. UTV Bindass, UTV World Movies & UTV Movies are the other channels owned by UTV.

UTV Action will feature Hollywood action flicks dubbed in Hindi and also Bollywood action movies. The target audience for the channel is primarily male audience between the age group of 15-34 years. The channel will be showcase movies like Men in Black, Black Hawk Down, End of Days, Bad Boys – II, Grudge, Vertical Limit, Crouching Tiger Hidden Dragon, Desperado, Godzilla, Blade, Ab Tak Chappan, Border, Chandni Chowk to China, Race and Pirates of the Caribbean – Curse of the Black Pearl, within the first month itself.

Confirming the news, MK Anand, chief executive officer, UTV Global Broadcasting, said, “Analysis of performance of what works better with the audience within the movie space indicates that its action flicks that are popular and deliver better, in comparison to comedy or romance. With the movie business getting bigger and with the market maturing; the generic movie platform will have to pave the way for genre-specific offerings. And the best opportunity and prospectus in such a scenario lay within the action genre.”

The marketing campaign for UTV Action has been conceptualized by TapRoot India. The campaign will be a three week long one, starting with the launch of the channel. The theme of the campaign is “Be Prepared”, tempting the viewers to be prepared for the action-packed adventure offered by UTV Action.

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