Unwanted-72, a product of Mankind Pharma Ltd and I-Pill, an offering from drug maker Cipla Ltd are both under the scanner for their latest TV commercials. The ads of these two products have been upheld by Consumer Complaints Council (CCC), as five complaints have been registered with the council.

The objection has been raised with the positioning of the two products, promoting the drugs as regular contraceptives and misrepresenting abortion.

Ram Teke, deputy drug controller general of India (DCGI), said, “We have ethical concerns about these advertisements, they are not projecting the message clearly that these pills are emergency contraceptives and not regular contraceptives. We are awaiting the responses from the companies.”

However, the ad agencies behind the concept of the two commercials do not feel the same. “The campaign is trying to create awareness among youth that abortion is not the only route if no precaution was used. I don’t see anything objectionable in the message.” said Dhaval Vyas, manager of the Unwanted-72 account at Prachar Communications, which has created the ad.
Network Advertising, the advertising agency that created the I-Pill ad also defended it. “We don’t find nothing offensive about the the way the message is projected in the I-Pill ad.” says an spokesperson for the agency.

Alan Collaco, secretary general, ASCI , said, “We have received about five complaints on these ads and the matter is currently with the CCC, which will take a call on whether it should be pulled off the air.”

ASCI is the self-regulatory body of the advertising industry and its advice, following queries or complaints on advertisements released in the Indian media, is mostly followed by advertisers and their agencies.

The creative duties of Incredible India’s domestic campaign have been given over to Crayons Advertising. The agency will also look at the campaign execution in print media. The Incredible India campaign has been initiated by the Government of India to promote India as a tourist destination. Crayon has earlier done impressive campaigns for Kerala and Himachal Tourism.

Ministry of Tourism (MoT) has allotted Rs 50 crore for the domestic campaign, which will include all forms of media. Television and print advertising form a significant part of the media mix for the domestic campaign.

Leena Nandan, joint secretary, MoT, says the sector is growing and tourists are looking at new destinations and new experiences. The Indian tourism sector is poised for a quantum leap and the government would like to work and carry the process forward, she says.

“To meet this challenge the sector needs experienced agencies and quality campaigns. We are delighted to assign the creative’s to Crayons for Incredible India’s print account. The print ads will be released through DAVP and the Ministry of Tourism will decide where and how to place the campaign in the medium.”

Ranjan Bargotra, president, Crayons Advertising, mentioned that the campaign will go on till the end of this year. He also said that the campaign will promote established tourism destinations of India and will talk about the country’s heritage and natural beauty like the Nilgiri Mountains and Ladakh.

Crayons seem to be exploring and adding some exciting colors in the Incredible India campaign.

Don’t find your college in this list? Your college is known by some other name in common usage? New college/BMM fest? Contact information has changed? Please post a comment below with the updated information or send us an email via this form and we will add to the list.

1. Rayat Shikshan Sanstha’s Karmaveer Bhaurao Patil College,
   Sector 15,
   Turbhe,
   Mumbai
   Phone: 022 – 27661210
2. D.E. Society’s Kirti M. Doongursee College of Ars, Science and Commerce, Kashinath Dhuru Road,
   Off. Veer Savarkar Marg,
   Dadar (West),
   Mumbai – 400 028
   phone: 022 – 24302372
3. Dhyan Sadhana College of Arts, Science and Commerce,
   Service Road,
   Thane -. 400604
4. Guru Nanak Khalsa College of Arts, Science and Commerce,
   King’s Circle,
   Matunga,
   Mumbai – 400 019
   Phone: 022 – 24096234
   
   
5. I.C.L.’s Motilal Jhunjhunwala Arts, Science and Commerce College,
   Plot No.53, Sector-9-A,
   Amlendu Roye Marg, Vashi,
   Navi Mumbai – 400 703
   Phone: 022 – 27661928
   BMM Festival – Bhumika Film Festival
6. Jai Hind College,
   23-24 Backbay Reclamation,
   ‘A’ Road, Churchgate,
   Mumbai – 400 020.
   Phone: 022 – 22040256
   Festival – None
7. Kelkar Education Trust’s Vinayak Ganesh Vise College of Arts, Science and Commerce,
   Mithagar Road,
   Mulund (East),
   Mumbai – 400 081
   Phone: 022 – 21631421, 21631423
8. Kishinchand Chellaram College,
   Dinshaw Wachha Road,
   Churchgate,
   Mumbai – 400 020
   Phone: 022 – 22855726
9. K.J. Somaiya College of Arts and Commerce,
   Vidyanagar Campus,
   Vidyavihar,
   Mumbai-400 077.
   Phone: 022 – 222 2511 8650 / 2511 5915
10. Mahatma Gandhi Mission’s College of B.M.M.,
    Kamothe,
    Navi Mumbai.
11. M. D. College of Arts, Science and Commerce
    Kamgar Manzil, 25,
    Dr.S.S.Rao Road,
    S.S. Rao Road
    Parel
    Mumbai – 400012
    Phone: 022-24171640
12. M.M.K. College Of Commerce and Economics
    32, Bandra West
    Mumbai – 400050
    Phone: 022-26495230
    Festival – Kshitij
    
13. Nagindas Khandwala College of Commerce
    Swami Vivekanand Road
    Malad West
    Mumbai – 400064
    Phone: 022-28086427
14. People’s Education Society’s Siddharth College of Arts, Science and Commerce,
    Anand Bhavan,
    Dr. D. N. Road,
    Fort,
    Mumbai – 400 023
    Phone: 022-22044692
15. Ramnarain Ruia College
    L.N. Road
    Matunga
    Mumbai – 400019
    Phone: 022-24143098
    College Festival – Utsav
    
16. R.D. National College
    V. Patel Road
    Bandra West
    Mumbai – 400050
    Phone: 022-26000829, 26041777, 26483544
17. Ritambhara College,
    J.V.P.D. Scheme
    Juhu
    Mumbai – 400049
    Phone: 022-26241751
18. Rizvi Education Society’s Rizvi College of Arts, Science and Commerce,
    Rizvi Complex,
    Off. Carter Road, Sherly Road,
    Bandra (West),
    Mumbai – 400 050.
    Phone: 022 – 26480348
    College Festival – Jashn-e-Rizvi
19. Sadhana Education Society’s L.S.Raheja College of Arts and Commerce,
    Juhu Road,
    Santacruz (West),
    Mumbai – 400 054.
    Phone: 022 – 26609320
20. Shurparaka Educational and Medical Trust’s Arts, Commerce,
    Nalasopara Taluka
    Vasai, Dist, Thane
    Mumbai – 401 203
21. S.K.Somaiya Vidyavihar’s College of Arts Science and Commerce,
    Vidyavihar,
    Mumbai – 400 077.
    Phone: 022 -25105113
    College Festival – Utkarsh, BMM Festival – Estro
    
22. South Indian Education Society’s College of Arts, Science and Commerce,
    Sri Chandrasekarendra Saraswathy Vidyapuram,
    Plot No.1-C, Sector-V,
    Nerul,
    Navi Mumbai – 400 706.
    Phone: 022-27708371
    College Festival – Siesons BMM, Festival – Frames Film Festival
    
23. South Indian Education Society’s College of Arts, Science and Commerce,
    Sion (West),
    Mumbai – 400 022
    Phone: 022-24081204, 24026130
    College Festival – Visions
24. St. Andrew’s College of Arts, Science and B.M.S.,
    Commerce St.Domnic Road,
    Bandra (West),
    Mumbai – 400 050.
    Phone: 022 – 26401657
    College Festival – Andreams
25. St. Xavier’s College,
    Mahapalika Marg,
    Mumbai – 400 001.
    Phone: 022 – 22621189
    College Festival – Malhar
26. Tilak Education Society’s College of Arts and Commerce,
    Plot No 131,
    Sector 28, Vashi,
    Navi Mumbai: 400 705.
    Phone:
    College Festival – Anubhav, BMM Festival – Prodigies
27. Vivekanand Education Society’s College of Arts, Science and Commerce,
    Sindhi society,
    Chembur,
    Mumbai – 400 071
    Phone: 022 – 25226423
    BMM Festival – Impressions
    
28. Wilson College,
    Chowpatty,
    Mumbai – 400 007
    Phone: 022 – 23633028
    College Festival – Ole, BMM Festival – Polaris
29. Sophia College for Women,
    Bhulabhai Desai Road,
    Mumbai – 400 026.
    Phone: 022 – 23512642
    College Festival – Kaleidoscope
30. Bharatiya Vidya Bhavan’s M.M.College of Arts,
    N.M.Institute of Science and Haji Rashid Jaffer College of Commerce,
    (Bhavan’s College),
    Munshi Nagar
    Andheri (West),
    Mumbai – 400 058
    phone: 56970066 Ext. 245/56964933
    BMM Festival – volcano
    
31. PD Hinduja College of Economics and Commerce
    315, New Charni Road,
    Mumbai 400004
    Phone: 022 – 23889408
    BMM Festival – Aiyana
    
32. Smt Chandibai Himathmal Mansukhani College,
    Opp Ulhasnagar Railway Station
    Ulhasnagar
    Mumbai – 421 003
    Phone – 0251-2734940
33. Patkar Varde College , S.V Road
    Goregaon (West)
    Mumbai – 400 062
    BMM Fest – MEDIATAINMENT
34. Lala Lajpat Rai College of Commerce and Economics
    
    Lala Lajpat Rai Marg,
    Mahalaxmi,
    Mumbai – 400034
    Phone: 91-22-24928240
35. Lords Universal College
    
    Opp Railway Station,
    Malad East,
    Mumbai 400097
    Phone: +91 22 28808552
36. Guru Nanak College of Arts, Science & Commerce
    
    G.T.B Nagar,
    Mumbai – 400 037
    Contact No: 2407 1098
37. CHM College
    
    Opp. Ulhasnagar Railway Station,
    Ulhasnagar,
    Mumbai 421003
    Phone: 0251-2731869/0251-2734940
38. Usha Pravin Gandhi College
    
    Gulmohar Rd,
    Vile Parle West,
    Mumbai
    Phone: 022 65726466
39. Ghanshyamdas Saraf College
    
    Near Bajaj Hall,
    S V Road,
    Malad W
    Mumbai – 400064
40. Burhani College of Commerce & Arts
    
    Mazgaon
    Mumbai
41. S.M. Shetty College of Science Commerce and Management Studies
    
    Powai,
    Mumbai – 400 076
    Tel. : 2570 6687 , 2570 0264
42. Ramanand Arya’s DAV college of Commerce, Arts and Science

Station Road, Datar Colony,
Bhandup, Mumbai.

43.  Claras College

Yari Road, Versova, Andheri West
Mumbai, Maharashtra

Don’t find your college in this list? Your college is known by some other name in common usage? New college/BMM fest? Contact information has changed? Please post a comment below with the updated information or send us an email at connect@bmmbox.com and we will add to the list.

With semester 5 exams being just around the corner, we are in the process of updating our website with board question papers of previous years. However, because of volumes, we have currently uploaded only Advertising In Contemporary Society (ACS) and Editing (EDT) for advertising and journalism respectively.

You may sign up and get these and other exam-related updates in your mailbox.

The Bachelor of Mass Media (BMM) students were in for a huge surprise on Wednesday. Little did they know that participating in an inter-collegiate short film competition would help them reach out to a wider audience, courtesy BEST (Brihanmumbai Electric Supply and Transport). BEST has decided to showcase the five winning documentaries by screening them on the new LCD TVs installed in the buses.

The short film competition was organized by Save the Children India, an NGO which works towards empowerment of women and children. Entries were invited from all BMM colleges across the city. The films were judged by ad agency Ogilvy & Mather which also awarded the winning team with an internship at their agency.

Five films were shortlisted from among 44 entries, which poured in from 30 colleges. Burhani College students bagged the first prize for their touching portrayal of a college girl as a trafficking victim. “It is great to know that our film will reach such a huge audience. When we made the documentary, we only wanted to highlight the crime,” said the winners Hatim Katawala and Nazim Khan. The other winning documentaries came from National College, Chandibai Himatmal Mansukhani College and Jai Hind College.

The 60 second documentaries will be screened for eight hours daily for a month in peak hours, the sole objective being making the public more aware about the issue of human trafficking.

Actress Raveena Tandon, who was present during the screening, said, “I was touched by the films and even had goosebumps while watching them. It is really great to know that these boys have portrayed the feelings experienced by women during such situations.”

First Year B.M.M. Semester I

1. Effective communication skills I

General:

Study strategies – Grellet, F.N. Delhi : Oxford University Press 1979
ELT Cell, University of Mumbai – Note making and Composition Exercise 1979 – Bhasker, W.S. and Prabhu, N.S.
Communication skills in English – Bellare, Nirmala, Martin, J.R. – Examination Papers, 1981.
Communication Skills in English – Hamp-Lyons, L. and Heasley B. – Examination Papers, 1987.

Reading:

Developing Reading Skills – Cambridge University Press 1981 – Freeman, Sarah.
Reading and Thinking in English, Four Vols. (Vol. 1 for the Lowest Level, Vol. 4 for the Highest Level), The British Council, Oxford University Press, 1979 – 1981 – Saraswathi, V.
English through Reading, Vols. 1 and 2, Oxford University Press, 1988.
Reading and Study strategies, Vols. 1 and 2, Oxford University Press, 1988.

Writing:

Factual Writing: Exploring and Challenging Social Reality, Oxford University 1990.
Study Writing : A course in Written English for Academic and Professional Purposes, Cambridge University Press 1987.
Written Communication. Orient Longman, 1977.
Organized Writing, Book1, Orient Longman
Organized Writing, Book 2, Orient Longman

Thinking:

De Bono, Edward; Teaching Thinking, (1986); Penguin Books.
De Bono, Edward; De Bono’s Thinking Course; (1996); BBC Books.
De Bono, Edward; Serious Creativity; (1992); Penguin

2. Fundamentals of Mass Communication:

De Fleur, Melvin and Dennis, Everette; Understanding Mass Communication; (1988); 3rd edition; Houghton Miffin Co.
Narula, Uma; Mass Communication Theory and Practice; (1944); Haranand.
Andal; Communication Theories and Models.
Ed. Barker and Petley; Ill Effects, 2nd edition; (1997); Routledge.
Ed. J. S. Yadav; Issues in Mass Communication; Kanishka Publishers.
Davison, Boylan and Yu; Mass Media – Systems and Effects; (1976).
Hobart; Information Ages

3. Landmarks in 20th Century World History:

Davis; World History.
Cahoone; From Modernism to Postmodernism: An Anthology; Blackwell Publishers.
McNeil and Seldman; Continental Philosophy: an Anthology.
Hutchinson’s Dictionary Ideas (94); Helican.
J.O. Urmson and Ree; Concise Encyclopedia of Western Philosophy and
Philosophers; Unwin Hyman (89).

4. Introduction to Sociology:

Sociology, Polity Press, Ed 2 London 1999 – Giddens Anthony.
Sociology, Tata McGraw Hill 1999 – Law and Shaffers.
Sociology, Oxford University Press 1998; Leslie, Larson, Gorman.
Sociology Imagination – C. Wright Mills.
Human Society – Kingsley Davis.

5. Economics:

Paul Samuelson; Economics
Begg, Dombush and Fischer; Micro and Macro Economics
Stonier and Hague; Economics
Lipsey and Steiner; Economics
D.M. Mithani; Business Economics (part I and II)
R.R. Sahuraja and others; Economic Theory

MPG (Media Planning Group), the media arm of Havas, has two more fresh faces in their senior management. We are talking about Mahima Bhanukumar and Abhishek Jain who have been recently appointed by the company. Mahima Bhanukumar joins the media agency as South head; while Abhishek Jain joins as investments director in Delhi. Both the senior executives will be reporting to Anita Nayyar, CEO, MPG India.

Bhanukumar started her career with O&M where she worked for 6 six years. She also has had the opportunity to work with JWT-Chennai, Media Vision (a unit of JWT), Initiative Media and last but not the least Dentsu Communications….phew…a great career graph. In her entire career she has worked on brands like Titan, Brook Bond Lipton Beverages of HLL (now HUL), Pond’s, Citibank and Parry’s Confectionery, Ford, Bajaj Auto, Parle and The Media Edge.

Abhishek Jain, on the other hand has been part Dentsu as media director. He has about 12 years of marketing experience spanning Dentsu, Zenith Optimedia, Cheil Communications and Mudra. He has worked on a variety of clients like Honda, HP, Hyundai, Nestle, Samsung, McDonalds and Mother Dairy.

The company officials feel that getting a professional team on board is a great differentiator and helps them perform better.

Adfactors PR, one of India’s leading public relations consultancy, announced the launch of its another specialized service. Crisis 24X7 will be India’s first specialist service to assist companies, institutions and individuals manage communications in crisis situations. The team behind the specialized service includes experts having extensive experience in reputation management, particularly during crisis situations.

Adfactors PR has a presence in 40 Indian cities, thus making it easier for the Crisis 24X7 team to provide solutions for various crisis in those parts.

“Businesses today are extremely vulnerable to crisis which can be precipitated by any number of factors. CRISIS24x7 fills a critical void in the market for an expert, dependable service, available round-the clock. Thus, we believe we have a unique service proposition,” said Mr. Madan Bahal, Managing Director, Adfactors PR Pvt. Ltd.

The expertise of Crisis 24X7 team is available for short-span engagements which call for specialized resources. It is an extension of the larger crisis and Issues practice at Adfactors PR, which includes crisis preparedness, training and simulation programmes as well as issues management support.