Paper-I — EFFECTIVE COMMUNICATION SKILLS–II

Marks: 100 (Theory:60, Internals: 40)

Objective:

• ¾ To advance the communication skills in Marathi, Hindi and English acquired in the first semester.

Topic of Lectures

• Reading
• Writing
• Editing & Summarizing
• Oral Communication
• An Introduction to Logic

Paper-II — POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To acquaint the students with fundamental political concepts essential for understanding political systems and theories.
• ¾ Orient the students to the Indian Constitution and the functioning of the Indian political system.
• ¾ To provide the students with a strong base on  the ‘Indian Concepts’ and to expose them to the complexities of Indian Political Systems.

Topic of Lectures

• Indian Constitution
• Political Dynamics (India)
• Political Dynamics (Maharashtra)

Paper-III — PRINCIPLES OF MANAGEMENT AND MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To provide an introduction to the fundamentals of management and marketing.

Topic of Lectures

• Introduction to Management
• Management Today
• Organizational Environment and Ethics
• Introduction to the Marketing Process
• Marketing Strategy & Marketing Mix
• Product Mix
• Price Mix
• Place Mix
• Promotion Mix
• Marketing in the Digital Age
• Responsible Marketing & Ethics

Paper-IV — INTRODUCTION TO PSYCHOLOGY

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To provide an understanding of the basic concepts of Psychology and its relevance to mass media

Topic of Lectures

• Evolution of Psychology
• Personality
• Motivation and Emotion 08 Cognition
• Perception
• Attitude

Paper-V — AN INTRODUCTION TO LITERATURE

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Through reading about litterateurs and their work help students evolve into more thinking, aware, sensitive human beings; to deepen and widen their understanding of themselves and of life.
• ¾ To expose students to good writing to help them write better.
• ¾ To introduce students to the various genres and  literary terms to enhance their understanding of
• world literature.

Topic of Lectures

Part I

• Introduction to North American writers
• Introduction to African writers
• Introduction to European writers
• Introduction to South American Writers
• Introduction to Asian writers

Part II

• Introduction to Indian Writers

Part III

• Introduction to literary criticism terms

Paper-VI — TRANSLATION SKILLS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To know the importance of translation in media.
• ¾ To provide English, Hindi and Marathi translation skills required in media.

Topic of Lectures

• Importance of Translation and Need
• The Concept of Translation
• Translation Theories
• Types of Translation
• Translation in three languages (Practical)

Paper-I — EFFECTIVE COMMUNICATION SKILLS–I

Marks: 100 (Theory:60, Internals: 40)

Objectives:

The paper shall focus on functional and operational use of language in media. With the specific aim of use in media, it will equip students with competence in language structure, abilities in reading and writing skills of:

• ¾ Close, critical reading of informative and discursive texts in Marathi, Hindi and English
• ¾ Effective presentation in writing (concise statement, use of appropriate organizational and rhetorical patterns and style) Marathi, Hindi and English
• ¾ Efficient oral communication in Marathi, Hindi and English
• ¾ To equip students with structured and analytical thinking skills
• ¾ To teach presentation skills and effective use of presentation aids in Marathi, Hindi and English

Topic of lectures

• Reading
• Writing
• Editing & Summarizing
• Oral Communication
• Thinking.

Paper-II — FUNDAMENTALS OF MASS COMMUNICATION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To introduce the students to communication models and expose them to the various aspects of Mass Communication
• To develop a critical understanding of Mass Media, its potentialities and Impact

Topic of lectures

• Definitions of communication
• Functions of Communication
• Barriers of Communication
• Types of Communication
• Basic Communication models
• An overview of media evolution from Gutenberg to Internet
• Role of Leading Mass Communicators
• The contribution of Bengali and Marathi press towards the Struggle for Independence
• Impact of Mass Media in Indian mass movements.

Paper-III — INTRODUCTION TO COMPUTERS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To equip the students with a general understanding of computer basics for  everyday use.
• ¾ To train them to use this understanding to supplement their presentation skills.

Topic of lectures

• Computer Basics
• Networking Basics
• Introduction to internet
• Text and Documents Editing and Presentation, Microsoft Word
• MS Excel
• Powerpoint
• Introduction to designing
• Page Layouts (Pagemaker indesign and Quarkxpress)
• Photoshop
• Introduction to Corel Draw.

Paper-IV — LANDMARK EVENTS IN 20TH CENTURY HISTORY OF WORLD, INDIA & MAHARASHTRA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To acquaint the students with important ideas & events that shaped 20^th Century world with emphasis on India & Maharashtra

Topic of lectures

• Introduction
• Ideas & Ideologies That Shaped The World
• Causes and Consequences of the First and Second World Wars
• Era Of Cold  War and emergence of the New World Order
• Brief introduction to SAARC
• Events In India
• India After Independence
• Emergence Of Maharashtra

Paper-V — INTRODUCTION TO SOCIOLOGY, THE SOCIOLOGY OF NEWS AND SOCIAL MOVEMENTS IN INDIA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Provide a sociological understanding of the basic concepts and perspectives relevant to mass-media.
• ¾ To make the students aware of Indian Society’s socio- cultural diversity  and their responsibility as media personnel.
• ¾ To sensitize them to pressing social issues of the contemporary Indian society.
• ¾ To know and to understand origins & spread of the
• ¾ various social movements in India

Topic  of Lectures

• Introduction to Sociology
• Role of Media in Society
• Dalit And OBC Movement
• Dravidian Movement
• Class Movements
• Hindutva Movement
• Linguistic Movements
• Feminist Movements
• Islamic Movements in India
• Shaping Of Consumer Consciousness In the Era Of Globalization.

Paper- IV — INTRODUCTION TO ECONOMICS

Marks: 100 (Theory:60, Internals: 40)

Preamble:

In the day to day functioning of an economy, a large number of economic terminologies are used frequently in the media. The main objective of this paper is to familiarize the students of mass media with the fundamental concepts of economics so that their analytical ability can be strengthened. To achieve this, the paper is to be taught with practical relevance. Wherever applicable, reference is to be made in the context of Indian economy.

Topic of Lectures

Section-I

• Basic Concepts of Microeconomics:
• Nature and scope of Micro Economics
• Market forces of demand and supply
• Production function: short run and long run
• Cost of Production: Meaning
• Introduction to the competitive markets

Section-II

• I. Fundamentals of Macroeconomics
• Basic Concepts of income aggregates
• Introduction to Money, Banking and Public Finance
• Introduction to External Sector

II. India in a globalised world.