Select the year and semester (and specialization for 3rd year) to get a peek on the list of reference books!

*Though we have tried to keep the list error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank you for this!

First Year B.M.M. Semester I

1. Effective communication skills I

General:

Study strategies – Grellet, F.N. Delhi : Oxford University Press 1979
ELT Cell, University of Mumbai – Note making and Composition Exercise 1979 – Bhasker, W.S. and Prabhu, N.S.
Communication skills in English – Bellare, Nirmala, Martin, J.R. – Examination Papers, 1981.
Communication Skills in English – Hamp-Lyons, L. and Heasley B. – Examination Papers, 1987.

Reading:

Developing Reading Skills – Cambridge University Press 1981 – Freeman, Sarah.
Reading and Thinking in English, Four Vols. (Vol. 1 for the Lowest Level, Vol. 4 for the Highest Level), The British Council, Oxford University Press, 1979 – 1981 – Saraswathi, V.
English through Reading, Vols. 1 and 2, Oxford University Press, 1988.
Reading and Study strategies, Vols. 1 and 2, Oxford University Press, 1988.

Writing:

Factual Writing: Exploring and Challenging Social Reality, Oxford University 1990.
Study Writing : A course in Written English for Academic and Professional Purposes, Cambridge University Press 1987.
Written Communication. Orient Longman, 1977.
Organized Writing, Book1, Orient Longman
Organized Writing, Book 2, Orient Longman

Thinking:

De Bono, Edward; Teaching Thinking, (1986); Penguin Books.
De Bono, Edward; De Bono’s Thinking Course; (1996); BBC Books.
De Bono, Edward; Serious Creativity; (1992); Penguin

2. Fundamentals of Mass Communication:

De Fleur, Melvin and Dennis, Everette; Understanding Mass Communication; (1988); 3rd edition; Houghton Miffin Co.
Narula, Uma; Mass Communication Theory and Practice; (1944); Haranand.
Andal; Communication Theories and Models.
Ed. Barker and Petley; Ill Effects, 2nd edition; (1997); Routledge.
Ed. J. S. Yadav; Issues in Mass Communication; Kanishka Publishers.
Davison, Boylan and Yu; Mass Media – Systems and Effects; (1976).
Hobart; Information Ages

3. Landmarks in 20th Century World History:

Davis; World History.
Cahoone; From Modernism to Postmodernism: An Anthology; Blackwell Publishers.
McNeil and Seldman; Continental Philosophy: an Anthology.
Hutchinson’s Dictionary Ideas (94); Helican.
J.O. Urmson and Ree; Concise Encyclopedia of Western Philosophy and
Philosophers; Unwin Hyman (89).

4. Introduction to Sociology:

Sociology, Polity Press, Ed 2 London 1999 – Giddens Anthony.
Sociology, Tata McGraw Hill 1999 – Law and Shaffers.
Sociology, Oxford University Press 1998; Leslie, Larson, Gorman.
Sociology Imagination – C. Wright Mills.
Human Society – Kingsley Davis.

5. Economics:

Paul Samuelson; Economics
Begg, Dombush and Fischer; Micro and Macro Economics
Stonier and Hague; Economics
Lipsey and Steiner; Economics
D.M. Mithani; Business Economics (part I and II)
R.R. Sahuraja and others; Economic Theory

Select the year and semester (and specialization for 3rd year) to get a peek on the list of reference books!

*Though we have tried to keep the list error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank you for this!

Third Year BMM Journalism Semester VI

1.Press Laws and Ethics:

Basu, Durga Das; The Laws of the Press in India; (1986); Prentice Hall
Justice Grover; Press Law
Iyer, V; Mass Media Laws and Regulations in India; Asian Media Information and Communication CentreSorabjee, Soli; Law of Censorship in India
Law of Defamation – some aspects; Indian Law Institute and PCI publication
Parliamentary Privileges of the Press; Indian Law Institute and PCI publication
Violation of Journalistic Ethics and Public Taste; Indian Law Institute and PCI publication
Official Secrecy and the Press; Indian Law Institute and PCI publication
Violation of the Freedom of the Press; Indian Law Institute and PCI publication
Dhawan, Rajeev; Contempt of Court; Indian Law Institute and PCI publication
Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press
Belsey and Chadwick; Ethical Issues in Journalism and the Media; Routledge
Padhy, K.S; The Indian Press: Role and responsibility; (1994); Ashish Pub Hse.
Lambeth, Edmund; Committed Journalism; (1986); Indiana University Press
Black, Steel and Barney; Doing Ethics in Journalism; Freedom Forum
Padhy, K.S; The Muzzled Press;
Aggarwal, S.K; Media Credibility; (1989); Mittal Pub
Meyer, Philip; Ethical Journalism; (1987); Longman
Christians, Rotzoll and Fackler; Media Ethics; 2nd edition; (1987); Longman
Goodwin, E; Groping for Ethics; 2nd edition; (1987); Iowa State Univ. Press
Fink, Conrad; Media Ethics – in the Newsroom and beyond; (1988); McGraw Hill

2. Broadcast Journalism:

MacGregor, Brent; Live. Direct and Biased: Making TV News in the Satellite Age; (1997); Arnold
Parthasarthy, Ramaswamy; Here is the News; (1994); Sterling
Beaman, Jim; Interviewing for Radio; (2000); Routledge
Chatterji, P.C; Broadcasting in India; (1987); Sage
Herbert, John; Journalism in the Digital Age; (2000); Focal Press
Brittner and Brittner; Radio Journalism; ( 1977); Prentice-Hall
Ahuja; Audiovisual Journalism; (1988); Surjeet
Hilliard; Writing for TV, Radio and New Media; 7th edition; Wadsworth

3. Niche Journalism:

Bathla, Sonia; Women, Democracy and the Media; (1998); Sage Pub.
Joseph, Ammu and Abraham; Whose News
Venkateswaran, R.J; How to Excel in Business Journalism; (1994); Sterling
Hollie and Klug; Guide to Economic and Business Journalism; (1991); Columbia University Press
Houp, Kenneth and Pearsall; Reporting Technical Information; (1984); MacMillan
Dateline Earth, (Interpress)
Gopinath,C.Y; Travels with Fish
Dalrymple, W; City of Djinns
Iyer, Pico; Video Night at Kathmandu

4. Internet and Issues in Global Media:

Bagdikien, Ben; Media Monopoly; 6th edition; Beacon Press
Herbert, John; Practising Global Journalism; (2001); Focal Press
Yadava, J.S; Politics of News – Third World Perspectives; (1984); Concept Pub
Hall, Stuart; On-line Journalism; (2001); Pluto Press
Merrill, J .C; Global Journalism; (1983); Longman
World Communication and Information Report – (1999-2000)’, UNESCO Publication
Barrett and Tunstall; Studies on the Press; (1977); Royal Commission on the Press
Media Monitors in Asia, Asian Media Information Centre and Communication; (1996)
Chakravarty, Suhas; Press and Media: The Global dimensions, (1997); Kanishka
Media and Democracy in Asia; (2000); Asian Media Information and Communication Centre
Masterton, Murray; Asian Values in Journalism; (1996); Asian Media Information and Communication Centre

5. News Media Management:

Rucker and Williams; Newspaper Organisation and Management; 4th Edition; (1974); Iowa State University Press
Coleridge, Nicholas; The Paper Tigers;
Fink, Conrad; Strategic Newspaper Management; (1988); Random House
Sindhwani, T.N; Newspaper Economics and Management; (1979); Ankur Publishing
Homgren, Charles; Introduction to Management Accounting; Prentice Hall
Schall and Haley; Introduction to Financial Management; Tata McGraw Hill

6. Contemporary Issues:

International theory of Human Rights; Oxford University Press
Guha, R; Social Ecology; Oxford University Press
State of the world series; World Watch Institute
State of India’s environment; CSE; (2000)
D’Souza, Dilip; Branded by Law; (2001); Penguin
Banerjee, Ruben; The Orissa Tragedy; (2001); Books Today – India Today group
Mander, Harsh; Unheard Voices; (2001); Penguin

Third Year BMM Journalism Semester V

1. Reporting:

Mencher, Melvin; News Reporting and Writing; (1997); 7th edition; Columbia University
Shrivastava, K.M; News Reporting and Editing; (1987); Sterling Publication
Harris and Spark; Practical Newspaper Reporting; 2nd edition; (1993); Focal Press
Randall, David; The Universal Journalist; 2nd edition; (2000); Pluto Press
Paulos; A Mathematician reads the newspapers
Ed. Burgh, Hugode; Investigative Journalism; (2000); Routledge
Spark, David; Investigative Reporting; (1999); Focal Press
Scanlon, Paul; Reporting rolling stone style
Jensen, Carl; The News that didn‘t make the news and why
Woodward, Bob; The Watergate Story

2 . Editing:

Banerji, Sourin; New Editing in Theory and Practice; (1992)
Felsch; The Art of Readable Writing
Evans, Harold; Editing and Design; Heinemann
Moen, D.R; Newspaper Layout and Design; (1984); State University Press
Bowles and Borden; Creative Editing; 3rd edition; Wadsworth
Quinn, Stephen; Digital Subediting and Design;

3. Feature and Opinion:

Blundell, Wrilliam; The Art and craft of feature writing; (1988); Penguin
Growers, Ernest; The Complete Plain Words; (1962); Pelican
Strunk and White; Elements of Style;
Graves and Hodge; The Reader over your shoulder
Clayton, Joan; Interviewing for Journalists; (1994); Piatkus
Ed. Silvester, Christopher; The Penguin Book of Columnists; (1997); Penguin
Srinivasan. R; Crusaders of the 4th Estate; (1989); Bhartiya Vidya Bhavan

4. Journalism and Public Opinion:

Chomsky and Herman; Manufacturing Consent
Parenti, Michael; Inventing Reality
Chomsky; Spectacular Achievements of Propaganda
Graber, Doris; Media Power in Politics, second edition; (1990); University of Illinois Press
Bennett, Lance; Politics of Illusion; 2nd edition; (1988); Longman
Arya, Sunanda; Mass Media and Public Opinion in India, (1989); Printwell Publications
Barnett and Gaber; Westminster Tales, (2001); Continuum
Men, Messages and Media; (1973); Harper and Row
Lemert, James. B; Does Mass Communication change public opinion after all?; (1981); Nelson-Hall
Altschull, J; Agents of Power; (1984); Longman
Ed. Denton, Robert; The media and the Persian Gulf War; (1993); Praeger
Fowler, Roger; Language in the News; (1991); Routledge

5. Indian Regional Journalism:

Gopal, Madan; Freedom Movement and the Press – the role of Hindi newspapers; (1990); Criterion Pub.
Jeffrey, Robin; India’s Newspaper Revolution; (2000); Oxford University Press

6. Niche and Magazine Journalism – I

Davis, Anthony; Magazine Journalism Today; (1988); Heinemann
Baird, Click; Magazine Editing and Production; 4th edition Mogel; The Magazine
Anderson, Douglas; Contemporary Sports Reporting; (1985); Nelson-Hall
Melkote, Srinivas; Communication for development in the third world; (1991); Sage
Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press

Third Year BMM Advertising Semester VI

1. Advertising and Marketing Research

Harper W Boyd, Ralph Westfall and Stanley F Stasch, Marketing research – text and cases – Irwin 2000.
Alan D Fletcher and Tomas A Bower, Fundamentals of advertising research -Wadsworth publishing 1991.

2. Legal Environment and Advertising Ethics

P.B. Sawant and P.K. Bandyopadhyaya, Advertising laws and ethics – universal law publishing company.
Vidisha Barua, Press and Media : law manual – ULP co.
Vance Packard, The Hidden Persuaders; (1957) McKay.
Jean Kilbouroe, Can’t buy my love.
Jean Kilbourne, Still killing us softly.

3. Financial Management for Marketing and Advertising

Charles Horngren, Introduction to management accounting -Prentice Hall
L.M. Pandey, Financial management – Vikas publishing
P.V. Rathnam, Financial management and management accounting – Kitab Mahal
James Van Horne, Financial management and policy – Prentice Hall
Schall and Haley, Introduction to Financial management – Tata McGraw Hill
T. lucey, Management accounting – D.P. publications
M.Y. Khan and P.K. Jam, Financial management text and problems – Tata McGraw Hill

4. Agency Management:

Wes Perrin, Advertising Realities: A Practical Guide to Agency Management. Mayfield Publishing Co. 1992
C. Nugent Wedding and Richard S. Lesler, Advertising Management. Ronald Press 1962.
Eric G. Morgan, Choosing and using advertising agencies – Business books 1974
M. N. Mishra – Sales Promotion and Advertising – Himalaya Publishing.
George Belch and Michael Belch -Advertising and Promotion – McGraw- Hill
Rathor B.S. Advertising Management – Himalaya Publications

5. The Principles and Practices of Direct Marketing:

Martin Christopher, Adrian Payne and David Ballantyne, Relationship marketing Butterworth Heinemann 1991
Robin Fairlie, Database marketing and direct mail. – Exley publications 1990
Jim Sterne and Anthony Priore, E-Mail marketing – John Wiley and sons 2000
Francis Buttlc. Relationship marketing – theory and practice – Paul Chapman, Publishing limited 1996.
Ken Burnett, The hand book of key customer relationship management – Financial times Prentice Hall 2001

Third Year BMM Advertising Semester V

1. Advertising in contemporary Issues:

Philip R Cateora and John L Graham, International marketing- Irwin McGraw Hill 1999
D. Lamont Handbook of global marketing-Infinity books 2000
William F Arens and Courtland L Bovee, Contemporary advertising- Irwin 1994
Philip Kotler and Eduardo L Roberto, Social marketing-strategies for changing public behavior – The free press- 1989
Paul Timmers, Electronic commerce – Strategies and models for business to business trading – John Wiley and sons 1999
Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis Chadwick, Internet marketing – Financial times- Prentice Hall
Mica Nava, Andrew Blake, lain Macrury and Barry Richards, Buy this book- Studies in advertising and consumption -Routledge 1997
Jib Fowles, Advertising and Popular Culture. -Sage Publications 1996
Mary Cross, Advertising and Culture – Praeger 1996
Elioise Coupey, Marketing and the internet- Prentice Hall 2001
Roxanne Hovland and Gary B. Wilcox Lincolnwood Advertising in Society: Classic and Contemporary Readings on Advertising’s Role in Society, NTC Business Books. 1989
Neil Barrett, Getting your message across the World Wide Web

2. Copywriting:

Arthur A winters and Shirley F Milton, The creative connection: ad copy writing and idea visualization- Fairchild publications- 1989
Herschel Gordon Lewis , On the art of writing copy-Amacom 2000
Luke Sullivan, Hey Whipple, squeeze this -A guide to creating great ads – John Wiley and sons 1998
Robert W Bly, The copywriter’s handbook – Henry Holt and company 1985
James L. Marra, advertising Creativity: Techniques for Generating Ideas -Prentice- Hall 1990
Hank Seiden, advertising Pure and Simple -Macmillan 1963
John Caples, Tested advertising methods.

3. Advertising Design:

Ed. Andre jute ,Graphic design in the computer age – series of 8 books:
Illustration-Vicky squires
Color- Andre jute
Video graphics -Hugh skinner
Publications- Andre jute
Presentations-Bi\\ Murphy
Design solutions-Linda Reed
Typography-Giant Shipcott
Corporate image-Amanda Barrett
Conway Lloyd Morgan .Packaging design, -Rotovision 1997
V.S. Rege, Advertising-art and ideas
Kathleen Ziegler and nick Greco, Digitalink-digital design and advertising – Dimensional illustrators 1996
Jeanne Alien, Designer’s guide to color – volumes 1, 2 and 3. -chronicle books 1986
Mike Quon- Business graphics – PBC international publications 1995
The design library series – Rockport publishers 1996. Series of 9 books:
Logo and letterhead
Business card
Promotion
Airbrush
Brochure
Packaging
T-shirt
Poster
Music
Print’s best logos and symbols-R. C. Publications 2000
Hugh Marshall – Art Directing Photography – Quarts Publishing P/c
Don Sparkman – Selling of Grahic Design – Allworth Press

4. Consumer Behavior:

Leon G Schiffman, Consumer behavior – Leslie Lazar Kanuk
Loudon, David and Dela Consumer behavior – Beta Albert
Max Sutherland and Alice K Sylvester, Advertising and the mind of the consumer Kogen page 2000

5. Media Planning and Buying:

Jack Z. Sissors and Jim Surmanek, Advertising Media Planning – Grain Books 1976
James R Adams, Media planning- Business books 1977

6. Brand Building:

David A Aaker, Building strong brands – The free press 1996
Deirdre Breakenridge, Cyber branding- Financial times – Prentice Hall 2001
Harvard business review on brand management – Harvard business school press 1999
Andreas Buchholz and Wolfram Wordemann What makes winning brands different
John Philip Jones What’s in a brand? – Building brand equity through advertising – Tata McGraw hill 2001
Al Ries and Laura Ries, The 11 immutable laws of internet branding- Harper Collins 2001
Susannah Hart and John Murphy, Brands- the new wealth creators – Macmillan business 1998

Second Year B.M.M. Semester IV

1. Mass Media Research:

Kothari; Research Methodology; Wiley Eastern Ltd.
Dixon, Bouma, Atkinson; A Handbook of Social Science Research; Oxford University Press
Reffe, Daniel; Lacy, Stephen and Fico, Fredrick; Analyzing Media Message(1998); Lawrence Erlbaum Associates
Gunter, Barrie; Media Research Methods; (2000); Sage
Wimmer and Dominick; Mass Media Research
De Fleur; Milestones in Mass Communication Research

2. Organizational Behavior:

Tossi, Rizzo and Carrol; Handbook of organizational behavior; Infinity Books
Robbins, S.P; Organizational Behavior : concepts, controversies, applications’, (1999); Prentice Hall
Luthans, Fred; Organizational Behavior, 8th edition; Irwin McGraw Hill
Newstron and Davis; Organizational Behavior : Human behavior at work; 10th edition; ( 1997); Tata McGraw Hill
Fisher, Dalmer; Communication in the Organization; 2nd edition; (1999); Jaico Publishing

3. Understanding Cinema:

Note – The list of suggested reference has been provided only as a guideline for the faculty.

Ed. Bill Nichols; Movies and Method; 2 Volumes; University of California, Press 1976
Gaston Roberge; Chitra Bani: A Book on Film appreciation
Cherry Potter, Secker and Warburg; Image, Sound and Story – The art of telling in Film; 1990
Gaston Roberge; The Ways of Film Studies; Ajanta Publications; 1992
Gerald Mart; A short history of the Movies; The University of Chicago Press 1981
Erik Barnouw and S. Krishnaswamy; Indian Film; Oxford University, Press, 1980
Torben Grodal; Moving Pictures; Oxford University Press, 1997

4. Radio and Television:

Wurtzel; Television Production
Zettle; Television Production Handbook; 7th edition.
Zachariah, Aruna; Communication Media and Electronic Revolution; (1996); Kanishka
Bhatt, S.C; Satellite Invasion of India; (1994); Gyan Publishing House
Ed. Goonasekera and Lee, S.N; Television without borders; (1998); Asian Media Information and Communication Centre
Roland, W.D; Watkins; Interpreting Television; (1984); Sage
Burton, Graeme; Talking Television; (2000); Arnold
Michael Talbot-Smith, Audio explained, -Focal press 2000
Alec Nisbett, The techniques of the sound studio-Focal press 1987
Julian Nathan, Back to basics audio-Butterworth-Heinemann l998

5. Print Production and Photography:

Mitchell Beazley – The Art of Colour Photography – Octopus Publishing Group Ltd.
John Hedgecoe- John Hedgecoe’s Creative Photography-Collins and Brown
M. Beazely-John hedgecoe’s Workbook of Darkroom Techniques-Red International Books Ltd.
Steve Bavister -Digital Photography-Collin’s and Brown Ltd, 2000
John Hedgecoe- John Hedgecoe’s Basic Photography -Collin’s and Brown Ltd, 2000