Zoozoo, the iconic comical character created by Ogilvy & Mather after wooing the local market is all set to debut on the international circuit. Vodafone officials have given a nod to Ogilvy & Mather to take the leap. The concept, which was earlier, designed for the second season of IPL, is now being seen in its second innings after taking the country by storm.
The concept and the campaign were conceived by Rajiv Rao, National Creative Director, O&M, and the film was directed by Nirvana Films.
Vodafone had designed a new concept everyday with the comical Zoozoo’s for the IPL-2. In its second version, Zoozoo’s are spreading the ‘Power to You’ message by showcasing all the value added services offered by Vodafone. Zoozoo merchandise has also been all over the market since October.
Piyush Pandey, Executive Chairman of Ogilvy & Mather, South Asia, added that the international market was a definite possibility and lot of progress has been made in the past one week.