So what is Publicis Capital all about? And why have these two advertising giants merged in at this point of time? How does it even affect the clients/ brands, etc..?
Before telling you more about Publicis Capital, let’s have a brief look on both the agencies and their clientele.
Publicis India (Part of the Publicis Group – World’s fourth largest agency network) is one of the top agencies in India. Publicis India had entered Indian markets way back in 2003 and has worked with global and local clients since then. Publicis India’s client portfolio includes brands like Beam Global, Fidelity Investments, Hewlett-Packard, L’Oreal, Nestle, Sanofi Aventis, Aviva, LG Electronics, Iffco Tokio, Qantas Airways International Olive Council, Wipro Personal Computing Division and Shyam Telelink.
Capital Advertising, a Delhi-based Agency was founded in 1992 and has a long-standing clientele such as Maruti Corporate, Maruti Swift, Escorts Tractors, Apollo Tyres, Citi financial, LG CDMA, Ultra Motors, Indiatimes.
The Partnership – Publicis Capital
Publicis Capital is the new entity formed after the merger of Publicis India and Capital Advertising. It will bring together employees and clientele of both the agencies under a common roof. It would be a team of over 150 people handling operations from Mumbai and Delhi.
Making the announcement official, Publicis officials mentioned the reason behind the move was to leverage Capital Advertising’s experience in the local markets and extend the expertise for all the brands under Publicis as well.
The top management structure for Publicis Capital is as follows:
Sunil Sachdeva and Prasad Subramaniam – Founders of Capital Advertising – Have taken up Joint Chairmanship at Publicis Capital
Hemant Misra currently CEO Publicis India will be the CEO of Publicis Capital as well.
Making this announcement Kevin Ramsey, CEO, Publicis Asia Pacific, said, “This is a move to leverage all our talent and resources in order to add potent strength to our operations in India. Publicis Worldwide has the privilege to partner some of the leading companies of the world – for most of whom India has already become a key market. We are a network that has been built from the ground up – we are thus equally committed to our local clients especially in an increasingly important market like India – for which our own ambitions are very high. By consolidating Capital and Publicis India – we hope to optimally leverage the rich Indian heritage that Capital brings together with Publicis India’s well established ability in partnering our global clients.”