MSN India has teamed up with Webduniya.com to launch probably India’s very first Hindi portal. The site is called MSN Yuva and is targeted at youth audience residing in Tier II and III Indian towns.
The editorial and content strategy rights remain with MSN India while Webduniya will feature as content partner and it will provide Hindi content -produced or owned by Webduniya.
Sanjay Trehan, Head, MSN India, indicated that MSN India may launch more online properties in other regional languages such as Tamil in the coming months. Trehan further said, “The next growth in the online space will be powered by vernacular content.”
Wikipedia and Google have also tried their stints at regional languages in the past.
Owing to the deal with Webduniya, MSN has also made Webduniya’s Social Networking Website – Dosti , which will enable users to create profiles and network with friends, send and receive messages or scraps in Hindi.