Big B’s brand value estimated over Rs.700 crore

Posted on 07 October 2009 by BMMBoxer

Old is gold, this is surely the mantra for the advertisers who consider Amitabh Bachchan as an obvious choice for various endorsements. Amitabh Bachchan currently endorses more than 19 brands across 14 categories. From healthcare to financial services to elite suiting’s, he has it all. Advertisers feel he epitomizes credibility and is perceived as a youth icon as well as a global achiever, and thus remains a favorite among the advertisers.

Vinita Bangard, COO – Percept Talent Management estimates Bachchan’s brand value at over Rs 700 crore. His addition in Bigg Boss 3 explains the same. The reality show needed a face that people would take seriously and who is an icon at the same time, and so Big B was approached. Amitabh Bachchan is reportedly being paid Rs 126 crore (Rs 1.5 crore per episode) for his appearance as a pop-philosopher in the third edition of mega serial Bigg Boss.

He currently endorses Dabur Chawanprash, Hajmola, Reid & Taylor, ICICI Bank and Max New York Life Insurance, Cadbury, Emami and Navratna among many others.

McCann India Executive Chairman Prasoon Joshi says “today Bachchan has manifested himself in different ways through his voice, charm, personal credibility and family.”

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