Balaji Telefilms, the production house behind the famous ‘K’ serials has undergone a corporate image makeover. The production house has revived its logo along with new vision and brand values. The new corporate identity is designed by Ray + Keshavan/ Brand Union.

The move is a strategic one to embrace a fresh perspective towards the business which has established itself in the last 15 years. The new ‘Namam’ logo is inspired by the vermilion mark on Lord Balaji’s forehead symbolizes the vision whereas the bold colors exemplify the attitude of the company. The changes have been incorporated at all organizational locations as well as the official website.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd, said, “Balaji Telefilms’ new brand identity denotes an enhancement of perspective and a broad-basing of our ambition to talk to a larger cross-section of audiences. The new identity will build a seamless bridge across businesses and aspirations.”

Puneet Kinra, Group CEO, Balaji Telefilms Ltd, also added, “Our new corporate colors – red and orange – reflect our governing values of storytelling, passion, integrity, compassion and excellence. The vibrant colors demonstrate the eagerness to embrace new opportunities while retaining the core traditions and values.”

The event also marked the launch of Balaji’s latest venture, ALT Entertainment which will aim to provide preferred content to the consumer thus connecting and engaging them towards great content.