Media Research Users Council (MRUC) has recently appointed Andrey Purushottam as its new chairman. The council is a registered not-for-profit body of members drawn from major Advertisers, Advertising Agencies, Publishers, and Broadcast/Other Media. Purushottam was the vice-chairman of the organization for the past two years.

Earlier G Krishnan, CEO of TV Today served as the chairman of the organization. Purushottam has an industry experience of over 22 years and has worked with agencies like Lintas India, Hindustan Lever Limited (HLL), Initiative Media, Asiacontent.org and Starcom India. He is currently the Chief Executive Officer at Mumbai Mantra, the film and entertainment arm of Mahindra & Mahindra Group.

The vice-chairman’s position has been given over to Bharat Kapadia, Director of Lokmat Group.

The council members top most priority will remain facilitating media research across consumers and advertiers.