Lights, Camera, Action! Heard these terms before? These are for aspiring filmmakers.

Considered as an art, producers and directors have well defined what film making is.  Lot of technical aspects are involved. It’s a tiring task to make a film. Certain guidelines on film making may definitely result in good films and movies. Students just entered the media industry or freshers may find this useful. Film making being a part of media, its study becomes essential. This area has a lot of scope and demand. The tricks would be as such:

1. Knowledge on camera handling is a basic and must. It’s a process and therefore obstacles if exist can be worked and should be worked out or else the entire efforts would be a waste. Lot of aspects like story, script, sound, music being involved are a must.
2. Not an easy task needs visualization and imagination. Good Stories and script making cant be made just like that.  If the moviemaker is a movie lover and has seen many movies in the past his imagination can be better.
3. Camera angles and direction which is commonly known can be the most common but crucial aspect in film making. For the entire consequence to happen needs patience and technical aspects as in working with softwares and all is time consuming.
4. It’s not in everybody’s ability and requires acting skills and other. Acting also needs to be decent depending on the character and nature of character. Very apt and interesting characters can be portrayed in a movie. Characters can be dull, aggressive, and enjoyable too. Just needs some thinking for the right kind of characters.
5. Recent movies like Delhi Belly and many other such movies have proved that filmmaking needs experimentation. Coming up with newer ideas every now and then can be a better aspect to cinema and cinema can be connected to some extent to filmmaking.
6. There are many such that are to be kept in mind while making a film. Audience research conducted at the beginning might help.
7. Target audience should also be kept in mind while making films for the right kind of audience. This helps in making the film a success and has positive consequencies.
8. Locations can also be the turning point in the movie. Beautiful locations exist and using them for short films is not a bad idea.
9. Some students now are going for a career in film making and various institutes now offermany courses like FTII, Pue ne and NYSA too. Getting one particular more intricate shot riht with the simultaneity of action in one space and time, with no comprise is a super high.
10. Film making encompasses so many art forms, be it literature, poetry, music, writing, acting, design, space, costumes and so many other aspects that you will actually learn a lot about yourself and in turn grow more rapidly than others.

It’s an enriching process it enriches your life. Future of film making will be a lot more global. There are already some glimpses seen of brilliance with movies like 3 Idiots. The newer guys in the film making industry are developing and are giving off small sparks. Our films are going to get noticed by the world. If filmmakers get together and make films that they believe in, money will follow. From the belief t o have fun, more ideas may arrive and improve the present scenario of film making.

Process of film making should be enjoyed. Film makers should not depend on Box office success and critical acclaim while they should have a personal growth. Having an experience in video making would prove to be better for any film maker.

It can also be called as a team effort and just 1 man contributing it would not work. Its also a collective effort and the vision of all members in the team has to be included or else it wont turn out to be a success and would not be that good. Co-ordination from every member of the team is very much essential or else thumbs down.

Mobile Marketing is a type of marketing which is done using mobile services or in other words a ‘wireless medium of marketing’ in the form of an SMS (short message service) which is most commonly used and known to the people today. It may also be done by other ways on a mobile like an MMS and many more new features in a mobile which become a medium for marketing by the companies today.

It is a type of marketing which has amused the companies and they thus believe in using it to increase their business by just sending out smses to all the numbers in their database which are obtained by the different surveys they carry out everyday depending on what subject it is related. We many times see these surveyors outside our college asking us different questions related to the topic. This is how they get in contact with us and provide us with useful information regarding maybe job opportunities and many other types of opportunities. They contact us on the numbers we provided to them and we then become a part of their mobile marketing and in fact the gainers in this type of marketing.

A part of mobile marketing is when we sign up to access different services on the internet maybe a job site like monster or naukri where we put in our phone numbers for contact details and we end up getting calls from them regarding jobs and many other services, like in the case of banks, we get smses everyday regarding new services by them and also whether we would like to start our credit card service or even a a debit card or net banking service this is the type of marketing done by the bank officials as well as the other authorities who provide the recruiters for jobs with our details and they contact us through the mobile phone and it can thus be called mobile marketing. Apart from receiving calls on mobile phones we receive daily smses of new services started maybe by the network company itself and we thus come to know about these offers through smses and avail of the offer. There are also these types of messages which they call service messages which are sent on our phone regarding a holiday destination scheme and a contact number with it, if we are interested. All these types of messages in particular come under the mobile marketing category and it is a successful industry too with being second in terms of marketing today.

The other category in mobile marketing has been through MMS which every phone today has the facility to use and it is sent in d form of a multimedia message through image, audio, video type by many companies which use it as a medium to market their product. The company using this type of marketing was Motorola. The other ways also being through Bluetooth and infrared where the companies sent their messages through Bluetooth based technology. Mobile games are also a way through which the companies market their product in many ways. There are also many mobile advertising agencies which take up the task of putting advertisements in phones through messages and many other ways. It is a very upcoming type for which there are even associations made to handle issues related to mobile marketing and which takes up the task of improvising on the marketing strategies via a mobile phone.

Mobile marketing is a very good and new age technique which is used and can be used in future because it would save the work of the companies who would have to go around advertising and marketing for their product for people to purchase it from them, like the conventional way of salesmen at your doorstep trying their persuading skills for us to buy the product. Instead today, there are so many types of marketing and advertising which do not require labor by people but only mind and brains to make the people interested in what they have to say by direct smses or other types of applications on a mobile and also the use of marketing strategies by the companies which are a part of marketing their product. Thus it is most appropriate that the masses today should approve of this type of marketing as they would have to only sit in their couch and work through mobile phones to get their work done maybe from the smallest thing to the biggest like a message about a new discotheque opened or even a discount offer on holiday tickets to a particular destination. Mobile Marketing has made life so simple and problem free for people that they have to not move an inch or walk a mile to do their work anywhere today.

Mumbai has a population of about 18 million people and is one of the most populated cities in the world.   Bollywood is very similar to Hollywood.   Aspiring models, singers, actors and actresses all come to Mumbai searching for their big break the same way people go to Hollywood search for success in the movie industry. So this industry has become a way of life to everyone living here, catching a glimpse of movie sets in streets or in malls is more than common. It’s more or less like an initiation ceremony to actually fit in society and its gossip, but as of late Indian cinema is kinda plagued with a rather dreaded illness – The Copy cat syndrome!!

Probably gone are the days where great film writers and storytellers spent what felt like millennia to perfect their creations and they took immense pride in doing so. But have you noticed the scene is rather different today, With LIMITED BUDGET FOR STORYWRITING with the rest spent on Fancy crazy special effects and overacting trying but barely capable of copying the essence of Hollywood films these films today are almost taunting us to spot the original, and every time we are watching it’s a challenge between us and the screen writer in trying to guess where it was stolen from, it’s a pastime for audiences watching Bollywood films in trying to play the guessing game.

India is known for its flamboyance and glamour, something that certainly transfers over to Indian Cinema, and it’s great we add flavours of our culture our passion to the movies we make, but we have to draw a line. Just because salt makes our food taste good doesn’t mean we marinate our food in a mountain of it, which would just leave people tasting it feel violated. Same rules applied for our cinema

We Stand at a dimension where everything around us particularly all forms of public representation are armoured with self representation editors propound, School teachers speak in homilies, parents lectured, leaders frequently asked us to rededicate our tasks to nation building and even television interviews asked everyone, including starlets, as to what their message to the youth of the country is. And With our current situations with cinema and the directions the future looks nothing more than bleak.

The year gone by saw paradigm shift in the type of Hindi films made. With the chance in the audience profile and the growing number of multiplexes it has become interactive for producers and directors to look for contemporary themes. The sentimental family dramas with endless marriage songs and teary dialogues are no more acceptable. Even the actors like to play ordinary mortals with their own set of complexities.

The Mass media and Entertainment industry is the mould on which the nation’s future shall rest, people see what we have to show, children and adults alike mimic what they perceive to be the best way to live or die mirrored entirely on the social media. And our creativity no matter if its copied or an inspiring original feed the minds of the people

Today if someone saw our mindless mirrored movies they see nothing about our culture, nothing about contemporary India, nor do they build on the Hollywood idea. And it’s sad to see the Indian parallel cinema is given no heed just because we like leaving our brains at home to watch mindless cinema

But on the brighter side we do have a budding short film scene, people willing to squish every last drop of creativity out of their brains to give birth to a species of mind teasing imagination tickling movies. It’s a movement worth giving your life for, another freedom struggle in its birth, just to bring our nation somewhere close to Culture enriching cinema. Search for friends who inspire you, who aspire to challenge you. Record everything you do try out something different for a change, and challenge the change don’t change the challenge.

Remember there is always something new, some stone never turned, some story never told. The question is you the one who could seize that little tale to your advantage. Read Books, make friends and even more enemies. Talk to people about everything even your past is a good story it’s just how you tell it. Do whatever you need to, to unleash that beast from within to go that extra mile. Because you are shaping the future, you just don’t know it yet. Be the innovators, not imitators

Media is the Minds favourite food so feed it well, you don’t want indigestion now do you

Web advertisements are designed to create awareness and interest in a product and build a brand image. This medium requires good copywriting to sustain the interest of the surfers. These ads are focused on attracting attention which is possible only when the surfers retain interest. Internet can be advertiser’s best friend. Internet has revolutionized communication all over the world. The search engines allow the viewing of the enormous ads that were earlier restricted to the few. Web advertising is a big business. The advertisers need to be familiar with the advertising terminology and understand the different ways to measure web traffic.

Many companies use web advertising and reap great profits. An individual can advertise through his own site or buy banner advertisements on other sites. Whenever you open a site and see a long ribbon filled with various advertisements those ads are called banner ad.  Search engines like Google, Yahoo, and Amazon.com etc help you locate advertisements on the web in response to your search terms.

Web is a high involvement and interactive medium. In TV advertising you sit back and allow it to wash over you but in web advertising there is a continuous demand for decisions from you, what is commonly known as clickstream. Every click makes you think. Whether this click will lead me to the ad? Whether I want to go to that site, will it be worth it? Etc. essentially web is decision making and not relaxation.

With advanced technology available to the corporate world, web advertising is used in all possible market segments. Consumers have accepted internet as a medium of entertainment, connectivity and commerce. Whether Facebook, YouTube or twitter, you entertain the world and at the same time be connected to all your family and friends, internet has made the world a smaller place. With sites like E-bay you can buy and sell goods online. Commerce has become so easy and time saving.

Web advertising is designed to create awareness and interest in a product/service and build a brand image. Good copywriting contributes significantly in creating interest. There are so many ads on the internet that it is difficult for a surfer to go through all of them and only a few lucky ones manage to capture his attention.  In order to make the ad campaigns more interesting, the companies create interactive websites. Proctor and gamble uses a campaign “send- a- kiss” where visitors can send electronic kisses to special people in their lives on special days like valentine’s day, mother’s day etc. advertisers want web advertising that are totally interactive. If you visit any website, they ask you for your feedback or suggestions. Such interaction helps to make the surfer relate to the product.

The creative team of the ad agency has to do a lot of hard intellectual work in coming up with catchy tag lines, phrases, slogans and overall good concept for the ad.  Most of the times bright and colorful colors are used in the ads in order to capture the attention of the surfers. Also contrasting colors, black text against white background and vice-versa is used to make the ads more appealing. Photography is an important aspect of web advertising. Pictures can speak a thousand words. Effective use of photographs as and when required helps to make the ad campaign more effective.

You must have experienced that you go to a website. There is a button that says “click me” , you click on it and it leads you to a different page altogether.  Now these are interstitials, a form of web advertising which can be seen on most of the websites today. Surfing through the internet is very interesting and informative. Just a glance at a particular ad and it gets registered in your mind. Web advertising is extremely effective, especially when it comes to selling to the urban market. Children, youth, adults all are familiar with internet and use it at some point of other throughout the day. Creating ads on most visited websites like face book, twitter etc helps to create awareness about the product. Also more casual’s means of advertising like creating fan pages are also used by advertisers.

Web advertising is rapidly growing. With companies facing stiff competition in the market, every company wants to make their ad campaign work wonders for them. The surfers have to be alert because interesting and attractive ads may often manipulate the surfers. The ads may not always give correct reliable information and since the dealings are on the web there is no way to check its authenticity.

A big decision in the life of any aspiring media professional is whether to choose the agency or the big corporate job. A comparison between these two more often than not, tilts in favour of the latter and not the former.  The reason for this is more than apparent. A corporate job means a fat pay cheque and all the perks which come with it. And nowhere in this article am I questioning the joy of that pay cheque! What I look at in this article is its second cousin- the choice of an agency and what needs to be considered while joining it. While a lot can be said about how choosing an agency is the more viable option in order to lay the building blocks of a flourishing career in an MNC, this is not the route that I am going to take during the course of this article. For here all I am concerned with is the few things to be kept in mind while starting a career in media with the agency in mind. Period.

1.Ask yourself what you value more

While there are chances that the growth in the hierarchy( and in the bank account as well) is faster in a corporate, the learning opportunities could be limited there. This is because big corporations tend to have more rules and policies that are in place which might not allow a complete expression of one’s creativity. On the other hand agency’s allow a certain amount of freedom of self expression which help in enhancing one’s learning curve. Thus it is important to ask yourself which of the two you value more and then choose accordingly.

2.Growth Opportunities

In most cases, agencies allow for internal growth. Thus most of the higher positions would be filled in by people who have stayed there for long and proved their mettle. More often than not a newbie is let in at the initial career levels and is expected to grow from there. This makes it important to find out the growth opportunities that are available in the agency and how long it takes to get where you want to go.

3.Work Environment

Any job that involves creativity needs an environment that facilitates it. It is important to understand if the agency has the suitable environment to work in so as to not hamper one’s creative processes. While a good work environment is important in any industry, a good healthy work environment characterized by a level of openness and freedom is key to an agency.

4.Reputation in the market

While this might seem like an inconsequential issue at the time, in reality it is very important to identify the reputation that the company has in the market and it’s rating amongst its peer companies. A good rating is an indication of the overall growth and work environment that exists in the agency which is an important point to consider before joining an agency.

5.Choice of department

While at an initial point in a career it is more important to get the job rather than a job in one’s preferred department, it is important to keep your eyes and ears open for any opportunities coming your way. Though at an initial stage you might be fine doing a copy writing job, if you aspire to be in research or account planning, this is something that needs to be highlighted at the beginning itself. Also it is important to understand whether the agency considers such shifts in interests and facilitates them for its employees. If not, there could be a situation where you have the ideal agency but not the ideal job.

6.A smaller pay cheque

While this has been mentioned earlier as well, it cannot be emphasized enough! An agency job might not be able to compare with a corporate one in the salary domain. Thus it is important to realize this while deciding to join an agency so as to prevent disappointment later. What one needs to understand is that this is the initial situation and things get a lot better with some amount of experience.

7.Late hours of work

A job in an agency means you need to be available around the clock. By virtue of being part of the media industry and a creative part of it, there are no fixed hours of work that can be adhered to. This is not to discourage an aspirant but to tell him or her that this field is fraught with exciting new challenges each day. It is a job which ceases to be a job and should become a way of life.

8.Personal satisfaction

At the end of the day, choosing an agency depends a lot on your own personality as well. It is important to choose an agency that mirrors your own personality so that the relationship becomes symbiotic. There is a lot of mutual inter dependence and understanding that is required while working in a creative field and especially in an agency.

A job becomes so much more when it becomes a part of your life. And as a great person once said, find a job you like and you won’t have to work a single day of your life.