Archive | September, 2009

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BMM Reference Books

Posted on 09 September 2009 by BMMBoxer

Select the year and semester (and specialization for 3rd year) to get a peek on the list of reference books!

*Though we have tried to keep the list error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank you for this!

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TYBMM Journalism Semester 6 Reference Books

Posted on 09 September 2009 by BMMBoxer

Third Year BMM Journalism Semester VI

1.Press Laws and Ethics:

Basu, Durga Das; The Laws of the Press in India; (1986); Prentice Hall
Justice Grover; Press Law
Iyer, V; Mass Media Laws and Regulations in India; Asian Media Information and Communication CentreSorabjee, Soli; Law of Censorship in India
Law of Defamation – some aspects; Indian Law Institute and PCI publication
Parliamentary Privileges of the Press; Indian Law Institute and PCI publication
Violation of Journalistic Ethics and Public Taste; Indian Law Institute and PCI publication
Official Secrecy and the Press; Indian Law Institute and PCI publication
Violation of the Freedom of the Press; Indian Law Institute and PCI publication
Dhawan, Rajeev; Contempt of Court; Indian Law Institute and PCI publication
Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press
Belsey and Chadwick; Ethical Issues in Journalism and the Media; Routledge
Padhy, K.S; The Indian Press: Role and responsibility; (1994); Ashish Pub Hse.
Lambeth, Edmund; Committed Journalism; (1986); Indiana University Press
Black, Steel and Barney; Doing Ethics in Journalism; Freedom Forum
Padhy, K.S; The Muzzled Press;
Aggarwal, S.K; Media Credibility; (1989); Mittal Pub
Meyer, Philip; Ethical Journalism; (1987); Longman
Christians, Rotzoll and Fackler; Media Ethics; 2nd edition; (1987); Longman
Goodwin, E; Groping for Ethics; 2nd edition; (1987); Iowa State Univ. Press
Fink, Conrad; Media Ethics – in the Newsroom and beyond; (1988); McGraw Hill

2. Broadcast Journalism:

MacGregor, Brent; Live. Direct and Biased: Making TV News in the Satellite Age; (1997); Arnold
Parthasarthy, Ramaswamy; Here is the News; (1994); Sterling
Beaman, Jim; Interviewing for Radio; (2000); Routledge
Chatterji, P.C; Broadcasting in India; (1987); Sage
Herbert, John; Journalism in the Digital Age; (2000); Focal Press
Brittner and Brittner; Radio Journalism; ( 1977); Prentice-Hall
Ahuja; Audiovisual Journalism; (1988); Surjeet
Hilliard; Writing for TV, Radio and New Media; 7th edition; Wadsworth

3. Niche Journalism:

Bathla, Sonia; Women, Democracy and the Media; (1998); Sage Pub.
Joseph, Ammu and Abraham; Whose News
Venkateswaran, R.J; How to Excel in Business Journalism; (1994); Sterling
Hollie and Klug; Guide to Economic and Business Journalism; (1991); Columbia University Press
Houp, Kenneth and Pearsall; Reporting Technical Information; (1984); MacMillan
Dateline Earth, (Interpress)
Gopinath,C.Y; Travels with Fish
Dalrymple, W; City of Djinns
Iyer, Pico; Video Night at Kathmandu

4. Internet and Issues in Global Media:

Bagdikien, Ben; Media Monopoly; 6th edition; Beacon Press
Herbert, John; Practising Global Journalism; (2001); Focal Press
Yadava, J.S; Politics of News – Third World Perspectives; (1984); Concept Pub
Hall, Stuart; On-line Journalism; (2001); Pluto Press
Merrill, J .C; Global Journalism; (1983); Longman
World Communication and Information Report – (1999-2000)’, UNESCO Publication
Barrett and Tunstall; Studies on the Press; (1977); Royal Commission on the Press
Media Monitors in Asia, Asian Media Information Centre and Communication; (1996)
Chakravarty, Suhas; Press and Media: The Global dimensions, (1997); Kanishka
Media and Democracy in Asia; (2000); Asian Media Information and Communication Centre
Masterton, Murray; Asian Values in Journalism; (1996); Asian Media Information and Communication Centre

5. News Media Management:

Rucker and Williams; Newspaper Organisation and Management; 4th Edition; (1974); Iowa State University Press
Coleridge, Nicholas; The Paper Tigers;
Fink, Conrad; Strategic Newspaper Management; (1988); Random House
Sindhwani, T.N; Newspaper Economics and Management; (1979); Ankur Publishing
Homgren, Charles; Introduction to Management Accounting; Prentice Hall
Schall and Haley; Introduction to Financial Management; Tata McGraw Hill

6. Contemporary Issues:

International theory of Human Rights; Oxford University Press
Guha, R; Social Ecology; Oxford University Press
State of the world series; World Watch Institute
State of India’s environment; CSE; (2000)
D’Souza, Dilip; Branded by Law; (2001); Penguin
Banerjee, Ruben; The Orissa Tragedy; (2001); Books Today – India Today group
Mander, Harsh; Unheard Voices; (2001); Penguin

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TYBMM Journalism Semester 5 Reference Books

Posted on 09 September 2009 by BMMBoxer

Third Year BMM Journalism Semester V

1. Reporting:

Mencher, Melvin; News Reporting and Writing; (1997); 7th edition; Columbia University
Shrivastava, K.M; News Reporting and Editing; (1987); Sterling Publication
Harris and Spark; Practical Newspaper Reporting; 2nd edition; (1993); Focal Press
Randall, David; The Universal Journalist; 2nd edition; (2000); Pluto Press
Paulos; A Mathematician reads the newspapers
Ed. Burgh, Hugode; Investigative Journalism; (2000); Routledge
Spark, David; Investigative Reporting; (1999); Focal Press
Scanlon, Paul; Reporting rolling stone style
Jensen, Carl; The News that didn‘t make the news and why
Woodward, Bob; The Watergate Story

2 . Editing:

Banerji, Sourin; New Editing in Theory and Practice; (1992)
Felsch; The Art of Readable Writing
Evans, Harold; Editing and Design; Heinemann
Moen, D.R; Newspaper Layout and Design; (1984); State University Press
Bowles and Borden; Creative Editing; 3rd edition; Wadsworth
Quinn, Stephen; Digital Subediting and Design;

3. Feature and Opinion:

Blundell, Wrilliam; The Art and craft of feature writing; (1988); Penguin
Growers, Ernest; The Complete Plain Words; (1962); Pelican
Strunk and White; Elements of Style;
Graves and Hodge; The Reader over your shoulder
Clayton, Joan; Interviewing for Journalists; (1994); Piatkus
Ed. Silvester, Christopher; The Penguin Book of Columnists; (1997); Penguin
Srinivasan. R; Crusaders of the 4th Estate; (1989); Bhartiya Vidya Bhavan

4. Journalism and Public Opinion:

Chomsky and Herman; Manufacturing Consent
Parenti, Michael; Inventing Reality
Chomsky; Spectacular Achievements of Propaganda
Graber, Doris; Media Power in Politics, second edition; (1990); University of Illinois Press
Bennett, Lance; Politics of Illusion; 2nd edition; (1988); Longman
Arya, Sunanda; Mass Media and Public Opinion in India, (1989); Printwell Publications
Barnett and Gaber; Westminster Tales, (2001); Continuum
Men, Messages and Media; (1973); Harper and Row
Lemert, James. B; Does Mass Communication change public opinion after all?; (1981); Nelson-Hall
Altschull, J; Agents of Power; (1984); Longman
Ed. Denton, Robert; The media and the Persian Gulf War; (1993); Praeger
Fowler, Roger; Language in the News; (1991); Routledge

5. Indian Regional Journalism:

Gopal, Madan; Freedom Movement and the Press – the role of Hindi newspapers; (1990); Criterion Pub.
Jeffrey, Robin; India’s Newspaper Revolution; (2000); Oxford University Press

6. Niche and Magazine Journalism – I

Davis, Anthony; Magazine Journalism Today; (1988); Heinemann
Baird, Click; Magazine Editing and Production; 4th edition Mogel; The Magazine
Anderson, Douglas; Contemporary Sports Reporting; (1985); Nelson-Hall
Melkote, Srinivas; Communication for development in the third world; (1991); Sage
Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press

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TYBMM Advertising Semester 6 Reference Books

Posted on 09 September 2009 by BMMBoxer

Third Year BMM Advertising Semester VI

1. Advertising and Marketing Research

Harper W Boyd, Ralph Westfall and Stanley F Stasch, Marketing research – text and cases – Irwin 2000.
Alan D Fletcher and Tomas A Bower, Fundamentals of advertising research -Wadsworth publishing 1991.

2. Legal Environment and Advertising Ethics

P.B. Sawant and P.K. Bandyopadhyaya, Advertising laws and ethics – universal law publishing company.
Vidisha Barua, Press and Media : law manual – ULP co.
Vance Packard, The Hidden Persuaders; (1957) McKay.
Jean Kilbouroe, Can’t buy my love.
Jean Kilbourne, Still killing us softly.

3. Financial Management for Marketing and Advertising

Charles Horngren, Introduction to management accounting -Prentice Hall
L.M. Pandey, Financial management – Vikas publishing
P.V. Rathnam, Financial management and management accounting – Kitab Mahal
James Van Horne, Financial management and policy – Prentice Hall
Schall and Haley, Introduction to Financial management – Tata McGraw Hill
T. lucey, Management accounting – D.P. publications
M.Y. Khan and P.K. Jam, Financial management text and problems – Tata McGraw Hill

4. Agency Management:

Wes Perrin, Advertising Realities: A Practical Guide to Agency Management. Mayfield Publishing Co. 1992
C. Nugent Wedding and Richard S. Lesler, Advertising Management. Ronald Press 1962.
Eric G. Morgan, Choosing and using advertising agencies – Business books 1974
M. N. Mishra – Sales Promotion and Advertising – Himalaya Publishing.
George Belch and Michael Belch -Advertising and Promotion – McGraw- Hill
Rathor B.S. Advertising Management – Himalaya Publications

5. The Principles and Practices of Direct Marketing:

Martin Christopher, Adrian Payne and David Ballantyne, Relationship marketing Butterworth Heinemann 1991
Robin Fairlie, Database marketing and direct mail. – Exley publications 1990
Jim Sterne and Anthony Priore, E-Mail marketing – John Wiley and sons 2000
Francis Buttlc. Relationship marketing – theory and practice – Paul Chapman, Publishing limited 1996.
Ken Burnett, The hand book of key customer relationship management – Financial times Prentice Hall 2001

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TYBMM Advertising Semester 5 Reference Books

Posted on 09 September 2009 by BMMBoxer

Third Year BMM Advertising Semester V

1. Advertising in contemporary Issues:

Philip R Cateora and John L Graham, International marketing- Irwin McGraw Hill 1999
D. Lamont Handbook of global marketing-Infinity books 2000
William F Arens and Courtland L Bovee, Contemporary advertising- Irwin 1994
Philip Kotler and Eduardo L Roberto, Social marketing-strategies for changing public behavior – The free press- 1989
Paul Timmers, Electronic commerce – Strategies and models for business to business trading – John Wiley and sons 1999
Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis Chadwick, Internet marketing – Financial times- Prentice Hall
Mica Nava, Andrew Blake, lain Macrury and Barry Richards, Buy this book- Studies in advertising and consumption -Routledge 1997
Jib Fowles, Advertising and Popular Culture. -Sage Publications 1996
Mary Cross, Advertising and Culture – Praeger 1996
Elioise Coupey, Marketing and the internet- Prentice Hall 2001
Roxanne Hovland and Gary B. Wilcox Lincolnwood Advertising in Society: Classic and Contemporary Readings on Advertising’s Role in Society, NTC Business Books. 1989
Neil Barrett, Getting your message across the World Wide Web

2. Copywriting:

Arthur A winters and Shirley F Milton, The creative connection: ad copy writing and idea visualization- Fairchild publications- 1989
Herschel Gordon Lewis , On the art of writing copy-Amacom 2000
Luke Sullivan, Hey Whipple, squeeze this -A guide to creating great ads – John Wiley and sons 1998
Robert W Bly, The copywriter’s handbook – Henry Holt and company 1985
James L. Marra, advertising Creativity: Techniques for Generating Ideas -Prentice- Hall 1990
Hank Seiden, advertising Pure and Simple -Macmillan 1963
John Caples, Tested advertising methods.

3. Advertising Design:

Ed. Andre jute ,Graphic design in the computer age – series of 8 books:
Illustration-Vicky squires
Color- Andre jute
Video graphics -Hugh skinner
Publications- Andre jute
Presentations-Bi\\ Murphy
Design solutions-Linda Reed
Typography-Giant Shipcott
Corporate image-Amanda Barrett
Conway Lloyd Morgan .Packaging design, -Rotovision 1997
V.S. Rege, Advertising-art and ideas
Kathleen Ziegler and nick Greco, Digitalink-digital design and advertising – Dimensional illustrators 1996
Jeanne Alien, Designer’s guide to color – volumes 1, 2 and 3. -chronicle books 1986
Mike Quon- Business graphics – PBC international publications 1995
The design library series – Rockport publishers 1996. Series of 9 books:
Logo and letterhead
Business card
Promotion
Airbrush
Brochure
Packaging
T-shirt
Poster
Music
Print’s best logos and symbols-R. C. Publications 2000
Hugh Marshall – Art Directing Photography – Quarts Publishing P/c
Don Sparkman – Selling of Grahic Design – Allworth Press

4. Consumer Behavior:

Leon G Schiffman, Consumer behavior – Leslie Lazar Kanuk
Loudon, David and Dela Consumer behavior – Beta Albert
Max Sutherland and Alice K Sylvester, Advertising and the mind of the consumer Kogen page 2000

5. Media Planning and Buying:

Jack Z. Sissors and Jim Surmanek, Advertising Media Planning – Grain Books 1976
James R Adams, Media planning- Business books 1977

6. Brand Building:

David A Aaker, Building strong brands – The free press 1996
Deirdre Breakenridge, Cyber branding- Financial times – Prentice Hall 2001
Harvard business review on brand management – Harvard business school press 1999
Andreas Buchholz and Wolfram Wordemann What makes winning brands different
John Philip Jones What’s in a brand? – Building brand equity through advertising – Tata McGraw hill 2001
Al Ries and Laura Ries, The 11 immutable laws of internet branding- Harper Collins 2001
Susannah Hart and John Murphy, Brands- the new wealth creators – Macmillan business 1998

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BMM Semester 4 Reference Books

Posted on 09 September 2009 by BMMBoxer

Second Year B.M.M. Semester IV

1. Mass Media Research:

Kothari; Research Methodology; Wiley Eastern Ltd.
Dixon, Bouma, Atkinson; A Handbook of Social Science Research; Oxford University Press
Reffe, Daniel; Lacy, Stephen and Fico, Fredrick; Analyzing Media Message(1998); Lawrence Erlbaum Associates
Gunter, Barrie; Media Research Methods; (2000); Sage
Wimmer and Dominick; Mass Media Research
De Fleur; Milestones in Mass Communication Research

2. Organizational Behavior:

Tossi, Rizzo and Carrol; Handbook of organizational behavior; Infinity Books
Robbins, S.P; Organizational Behavior : concepts, controversies, applications’, (1999); Prentice Hall
Luthans, Fred; Organizational Behavior, 8th edition; Irwin McGraw Hill
Newstron and Davis; Organizational Behavior : Human behavior at work; 10th edition; ( 1997); Tata McGraw Hill
Fisher, Dalmer; Communication in the Organization; 2nd edition; (1999); Jaico Publishing

3. Understanding Cinema:

Note – The list of suggested reference has been provided only as a guideline for the faculty.

Ed. Bill Nichols; Movies and Method; 2 Volumes; University of California, Press 1976
Gaston Roberge; Chitra Bani: A Book on Film appreciation
Cherry Potter, Secker and Warburg; Image, Sound and Story – The art of telling in Film; 1990
Gaston Roberge; The Ways of Film Studies; Ajanta Publications; 1992
Gerald Mart; A short history of the Movies; The University of Chicago Press 1981
Erik Barnouw and S. Krishnaswamy; Indian Film; Oxford University, Press, 1980
Torben Grodal; Moving Pictures; Oxford University Press, 1997

4. Radio and Television:

Wurtzel; Television Production
Zettle; Television Production Handbook; 7th edition.
Zachariah, Aruna; Communication Media and Electronic Revolution; (1996); Kanishka
Bhatt, S.C; Satellite Invasion of India; (1994); Gyan Publishing House
Ed. Goonasekera and Lee, S.N; Television without borders; (1998); Asian Media Information and Communication Centre
Roland, W.D; Watkins; Interpreting Television; (1984); Sage
Burton, Graeme; Talking Television; (2000); Arnold
Michael Talbot-Smith, Audio explained, -Focal press 2000
Alec Nisbett, The techniques of the sound studio-Focal press 1987
Julian Nathan, Back to basics audio-Butterworth-Heinemann l998

5. Print Production and Photography:

Mitchell Beazley – The Art of Colour Photography – Octopus Publishing Group Ltd.
John Hedgecoe- John Hedgecoe’s Creative Photography-Collins and Brown
M. Beazely-John hedgecoe’s Workbook of Darkroom Techniques-Red International Books Ltd.
Steve Bavister -Digital Photography-Collin’s and Brown Ltd, 2000
John Hedgecoe- John Hedgecoe’s Basic Photography -Collin’s and Brown Ltd, 2000

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BMM Semester 3 Reference Books

Posted on 09 September 2009 by BMMBoxer

Second Year B.M.M. Semester III

1. Introduction to Advertising:

Handbook of advertising; Herschel Gordon Lewis and Carol Nelson; NTC Business books 2000
Advertising- principles and practice- William Wells, John Burnett and Sandra Moriarty- Prentice Hall 1995
Contemporary advertising; William F Arens and Courtland L Bovee; Irwin 1994
Kleppner’s advertising procedure Thomas Russell and Ronal lane – Prentice Hall,1999.
Getting your message across the World Wide Web – Neil Barrett

2. Introduction to Journalism:

Mencher, Melvin; News Reporting and Writing, 7th edition; (1997); Columbia University Press
Ed. Boyce, George; Curran, James; Wingate, Pauline; Newspaper History from the 17th century lo the present day; ( 1978); Sage
Wilson, John; Understanding Journalism; (1996); Routledge
Mazumdar, Aurobindo; Indian Press and Freedom Struggle; (1993); Orient Longman
Parthasarthy, Ramaswamy; Here is the News; (1994); Sterling
Brumley and O’Malley; A Journalism Reader; ( 1997); Routledge
Howard, T; News : A Reader; (1991)-, OUP
Williams, Francis; Dangerous Estate; (1957); Longman
Dhavan, Rajeev; Only the Good News; (1987); Bharat Enterprises
Sarkar, R.C.S; The Press in India; (1984); S. Chand and Co. Ltd.
Raghavan, G.N.S; PTI Story; (1987); Indraprastha Press
Rao, Amiya and Rao, B.G.; The Press she could not whip; (1977); Popular Prakashan
Srinivasan. R; Crusaders of the 4th Estate; (1989); Bhartiya Vidya Bhavan
Smith, Anthony; The News – An International History; (1979); Thames and Hudson
Hohenberg; The professional Journalist

3. Introduction to Public Relations

A Handbook of Public Relations and Communication – Lesle Philip
Handbook of Media and Public Relations – Judith Ridgway
This is PR – the realities of Public Relations – Newson, Turk, Kruckeberg (Thomas Asia PTE Ltd)
Dynamics of Public Relations – Arya Ashok-Manas Publications, Delhi
Corporate Public Relations The Profession and the Practice, Brown and Benchmark – K. R. Balan – Sterling Baskin Otis, Craig Aronoff, Dan Lattimore – Public Relations (A Times Mirror Company), 1997
Effective Public Relations – Cutlip and Center
A practical Handbook of Public Relations – Cole Robert
Introduction to Mass Communication – Emery, Ault and Gee
Public Relations Today – Ghosh Subin
The Practice of Public Relation – Howard Edward
Public Relations in India – Kaul J. M.
Teach Yourself Public Relations – Llyod Herbert
Making it in Public Relations – Mogel Leonard-Collier Books Macmillan Publishing Company, New York

4. Introduction to Media Studies:

Baran and Davis; Mass Communication theory; (2000); Thomas-Wadsworth
Fiske; Introduction to Communication Studies; (1982)
Infante, Rancer and Womack; Building Communication Theory; 2nd edition; (1993); Waveland Press
Berger; Media Analysis Techniques

5. Introduction to Culture Studies:

Keesing; Cultural Anthropology
Lienhardt, Godfrey; Social Anthropology
Baran; Introduction to Mass Communication
Ed. During, Simon; The Cultural Studies Reader
Bronowski, J; Ascent of Man

6. Introduction to Creative Writing

The anatomy of Drama Boulton, Marjorie
On Writing the Short Story (Harper and Row) Burnett, Halie
Fiction Writer’s Handbook (Harper and Row) Burnett, Hallie
The Way to Write Novels (Elm Tree Books) Kitchen, Paddy
Poetry in the Making (Faber) Hughes, Ted
The Creative Writer (Writer’s Digest, Cincinnati, Ohio) – Mathieu, Aron M. (Ed.)
The Writer’s Handbook (The Writer Inc. Boston) Burack, A. S. (Ed.)
Brief Handbook for Writers (Prentice Hall) Howell, James and Dean, Memering
Hints for Young Writers (Thomas Y. Crowell Co. N. Y.) Marden, Orison Swett
The Writer’s Art (George Newnes Ltd.) Warren C. Henry

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BMM Semester 2 Reference Books

Posted on 09 September 2009 by BMMBoxer

First Year B.M.M. Semester II

1. Effective Communication Skill – II

General:

Study strategies – Grellet, F.N. Delhi : Oxford University Press 1979
ELT Cell, University of Mumbai – Note making and Composition Exercise 1979 – Bhasker, W.S. and Prabhu, N.S.
Communication skills in English – Bellare, Nirmala, Martin, J.R. – Examination Papers, 1981
Communication Skills in English – Hamp-Lyons, L. and Heasley B. – Examination Papers, 1987

Reading:

Developing Reading Skills – Cambridge University Press 1981 – Freeman, Sarah
Reading and Thinking in English, Four Vols. (Vol. 1 for the Lowest Level, Vol. 4 for the Highest Level), The British Council, Oxford University Press, 1979 – 1981 – Saraswathi, V.
English through Reading, Vols. 1 and 2, Oxford University Press, 1988.
Reading and Study strategies, Vols. 1 and 2, Oxford University Press, 1988.

Writing:

Factual Writing: Exploring and Challenging Social Reality, Oxford University 1990.
Study Writing : A course in Written English for Academic and Professional Purposes, Cambridge University Press 1987
Written Communication. Orient Longman, 1977.
Organized Writing, Book1, Orient Longman
Organized Writing, Book 2, Orient Longman

Thinking:

De Bono, Edward; Teaching Thinking, (1986); Penguin Books
De Bono, Edward; De Bono’s Thinking Course; (1996); BBC Books
De Bono, Edward; Serious Creativity; (1992); Penguin
Buzan, Tony; The Mind Map Book; (1995) BBC Books

2. Political Concepts and Indian Political System:

Goyal; Indian Political Sym (McMillan)
Macherey and Tikekar; Indian Political System
Axford, Browning, Huggins, Rosamond and Turner; Politics – an Introduction; (1997); Routledge.
Ed. Frankel, Hasan, Bhargava and Arora; Transforming India; (2000); OUP
The Oxford Companion to Politics.

3. Principles of Marketing:

Marketing : An Introduction – Fifth Edition – – Publishers: Prentice Hall – Gary Armstrong and Philip Kotler
Principles of Marketing – Eighth Edition – Publishers: prentice Hall – Kotler and Armstrong
Marketing Real People Real – Second Edition – Publishers: Prentice Hall – Michael R. Solomon and Elnore W. Stuart
Marketing – Seventh Edition – Publishers : Prentice Hall – Joel R. Evans and Barry Berman
Marketing Management – Second Edition – Publisher Tata McGraw Hill – Rajan Saxena (1999)
Basic Marketing – Thirteenth Edition – A Global Managerial Approach – Publishers: Irwin McGraw Hill – William D. Perreanlt, Jr.
Marketing Management – Planning Implementation and control – second Edition – Namakumari S. and Ramaswamy V.S.,

4. Introduction to Psychology:

Psychology: An introduction 6th Edition, McGraw Hill Publications 1978, Lahey B.B.
Introduction to Psychology 7th Edition, Tata McGraw Hill Publications, 1986 – Morgan C. T. et al
Introduction to Psychology 10th Edition, Harcourt Brace Jovanorich Publication USA, 1990- Atkinson R. L. et al
Psychology 2nd Edition, Norton W. W. and Company New York, 1986, Gleitman H.
Social Psychology 8th Edition – Prentice Hall of India Pvt. Ltd., New Delhi 1997 – Baron R. A. and Byrne D.
Human Development, 7th Edition McGraw Hill, 1998 Papalia E. E. et al.

5. Principles of Management:

Management – Ninth Edition – Publisher McGraw Hill International Editions – Harold Koontz, Heinz Weihrich
Management – Sixth Edition – Publisher Prentice – Stephen P. Robbins, Mary Coulter
Management – Sixth Edition – Publisher: John Wiley and Sons, Inc. – John R. Schermerhorn, Jr.
Management – International Edition- Publisher: Prentice Hall International – Courtland L. Bovee,, John V. Thill Marian Burk Wood, George P. Dovel
Management – Sixth Edition – Publisher: Prentice Hall International – Stoner J. A. F., Freeman A. F., Gilbert D.A. (1999)

6. Introduction to English Literature:

American Literature since 1990, Vol. 9 of the Penguin History of Literature – Cunliffe Marcus, ed,
The Pelican Guide to English Literature, Vol.s. 5, 6, 7, Penguin Books 1962, Ford Boris, ed.
Modern Indian Poetry in English, Oxford University Press 1987 – King Bruce
Twice Born fiction – Educational Books- India Ltd, New Delhi, 1971 – Mukherjee Meenakshi
English Literature: An Introduction for Foreign Readers, Macmillan, 1973 – Rees R. J.
Indian Literature in English, Longman Literature in English Series 1990 – Walsh William

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