Hello to all the BMM and media enthusiasts (and to BMMites and faculty members who know someone who is looking for BMM-related info!)

Have you or your friends been considering joining a media course? Are you or other people you know looking at colleges in Mumbai that offer BMM but don’t know which one to go for? What does it take to do a media course? Are you cut out for it?

Do you wish to pursue Bachelor of Mass Media (BMM)? If yes, look no further!

Answers to these and more await you!

BMMBox.com has planned InfoBox 2013 – a Bachelor of Mass Media (BMM) Information Seminar for all those who are interested in securing admission in the various BMM colleges including St. Xavier’s, Jai Hind, KC, Wilson, UPG, Rizvi, Ruia, National, SIES, Thakur, and so on! This seminar is open to HSC, CBSE, ICSE, IGCSE, IB, or just about any other board that is equivalent to 12th grade!

What: InfoBox 2013 (BMM-Information Seminar)
When: Sunday, May 19, 2013

Where: KC College of Management Studies, KCCMS Building, Mahakavi Bhushan Marg, Above Ling’s Pavilion

Landmark: Cafe Mondegar Lane,Behind Regal Theatre, Colaba, Mumbai 400039

Time: 10AM – 4PM

Registration Fee: Rs. 1,000/- per participant* (Was Rs. 1,500/- for the first event and now Rs. 500/- off on every ticket!)

*A nominal registration/participation fee is being charged so that only genuine participants turn up at the event and to cover speaker, venue, and event organization costs. Parents/guardians can attend by taking an additional pass for themselves.
We prefer parents/guardians coming along so they also get to know more about the course and can guide their children further.

Seminar Agenda

Seminar Agenda

PART 1: Media Course 101
– Why taking up a media course makes sense
– Who should take up the course
– Skill sets required for the media industry

Part 2: BMM Colleges
– What makes a good media/BMM College
– Why getting admitted to a good media/BMM college is VERY important
– Points to consider when choosing a media college

Part 3: Entrance and Preparation
– Clearing the BMM-Entrance Exam confusion
– Which colleges are taking the entrance test
– How to prepare for those tests

Part 4: Media Industry Interaction
– Interact with both Ex-BMM students and top media professionals who are now working at advertising agencies, media and production houses, MNCs, public relations agencies, large publications, event managements companies, etc. They will give their perspectives on BMM and media industry

Part 5: Open Q&A
– Open Question and Answers session to ask all your doubts (if not covered during the sessions), and personal thoughts or apprehensions on taking the course.

If you wish to sign up for the event and still want to know the process of signing up and other questions, feel free to fill in this form below and our team will get in touch with you to help you out

Pictures from the InfoBox 2012 Seminar 1 held on April 17, 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

So, what are you waiting for? Come over to this first-of-its-kind information seminar and get all your doubts cleared. This will help you keep a clear focus on your goals about which college to join, how to crack the entrance test, what parameters to consider when choosing a BMM college, and much more.

If you have any questions about the seminar, feel free to email connect@bmmbox.com with subject line ‘InfoBox 2013′.

Raunaq Bajaj and Pratik Gangavane who have conceptualized all the incredible events revolving around the theme of Cinema give us an insight into how they came about these ideas.

Pratik tells us, “When we first sat to figure the events it looked pretty easy, but we soon realized that having a mainstream theme comes with a challenge of maintaining the crowds interest with out of the box events. We wanted the events to be challenging and at the same time realistic enough.”

Raunaq adds, “As difficult it is for the colleges to execute the events, it was equally exigent for us to craft them. Being largely culture orientated, incepting the marketing event i.e. Filmy Bazaar, was a big challenge for us. Considering the track of Cinema and Bollywood, it’s easy to frame artistic and cultural events but not the theory ones. Our chief foundation behind every event was to keep it fun and challenging, which would hold everyone’s attention. We wanted the colleges to actually crack their heads in coming up with the best ways to present their acts.”

Pratik continues, “We have made sure we do not spoon feed our contingents. Curtain Call, our fashion show event this year is demanding and expects the contestants to walk the ramp without performing any stunts, which has been the trend lately. We wanted to bring back the original concept of fashion shows back.”

Detour is famous and renowned to start every event on time, a feat which other colleges fail to accomplish. We asked the two vivacious events heads of Detour that how they were managing to live up to this legacy, “Pratik and I are personally never on time for any of our meetings or even lectures for that matter. But for Detour we have a standard to follow and live up to a name. So, we’ll be there on time. Will you too?”

Lights. Camera. Detour.

The most awaited festival every BMM student looks forward to is at last just a few days away. Honoring 100 years of its existence and growth of Indian Cinema, Jai Hind College brings to you the most enthralling and thrilling 3 days as Detour this year only plans to get bigger and better, promising everyone the most dramatic and action packed festival of 2012.

This festival is the baby of 13 bright and exceptional SY students who with the assistance of their batch-mates are working day and night to get this festival going.

This year Detour has a male chairperson, Shubhang Bhattacharya. While in a conversation with him, we ask him how the theme of ‘100 years of Cinema’ came along and this is what he has to say, “The theme underwent a lot of changes. We knew we wanted to do something mainstream and along the lines of media but our initial ideas seemed too vague.”

Nishtha Bijlani, the Co-Chairperson for Detour this year adds, “Being a media festival, movies are an integral medium of communication and thus we decided to do something revolving around the notion of cinema. We always wanted to have a mainstream theme but at the same time a kind of theme that would excite other colleges and get them interested to participate and give in their best.”

Shubhang continues, “Later with suggestions from our coordinator, Dr S. Varalakshmi and enthusiastic seniors we closed upon, ‘100 years of Cinema’ This theme was in the real sense one of a kind as it cannot be reiterated again and went perfectly with the feel of Detour.”

When asked about his core team, Shubhang has only good things to say, “The core team started functioning and executing their assigned responsibilities without Nishtha or me having to push them to get it done. Every single person in this core has been actively involved in Detour and knows how much it means to everyone.”

Nishtha sums it up well when she says, “The common link of love for Detour and the quest to make it better than the rest connected us, made us put all our differences aside and convinced us to function as a strong and determined team.”

Hello to all the BMM and media enthusiasts (and to BMMites and faculty members who know someone who is looking for BMM-related info!)

Have you or your friends, relatives been considering joining a media course?
Are you or other people you know looking at colleges in Mumbai that offer BMM but don’t know which one to go for?
What does it take to do a media course? Are you cut for it?

Answers to this and more! BMMBox has planned InfoBox 2012 – a BMM-Information Seminar for all those who are interested in securing admission in the various BMM colleges including St. Xavier’s, Jai Hind, KC, Wilson, UPG, Rizvi, Ruia, and so on!

What: InfoBox 2012 (BMM-Information Seminar)
When: All sessions full. Next session to be decided — preferably July

Register now by sending an email to connect@bmmbox.com with subject line ‘InfoBox 2012’. We will come back to you via email on the time, venue, etc.

Time: 10 AM until 3 PM

Where: KC College of Management Studies,

KCCMS Building, Mahakavi Bhushan Marg, Above Ling’s Pavilion

Landmark: Cafe Mondegar Lane,Behind Regal Theatre, Colaba, Mumbai 400039

Registration Fee: To be decided*

*A nominal registration/participation fee is being charged so that only genuine participants turn up at the event. Parents/guardians can attend by taking an additional pass for themselves.

Seminar Agenda

PART 1
– Why taking up a media course makes sense
– Who should take up the course
– Skill sets required for the media industry

Part 2
– What makes a good media/BMM College
– Why getting admitted to a good media/BMM college is VERY important
– Points to consider when choosing a media college

Part 3
– Media Industry Interaction
– Interact with both Ex-BMM students and top media professionals who are now working at advertising agencies, media and production houses, MNCs, public relations agencies, large publications, event managements companies, etc. They will give their perspectives on BMM and media industry

Part 4
– Open Question and Answers session to ask all your doubts (if not covered during the sessions), and personal thoughts or apprehensions on taking the course.

Pictures from the InfoBox 2012 Seminar 1 held on April 17, 2012

InfoBox 2012 - Seminar 1 - April 17, 2012

InfoBox 2012 BMM-Information Seminar 1 - April 17, 2012

InfoBox 2012 BMM-Information Seminar 1- April 17, 2012

Pictures from the InfoBox 2012 Seminar 2 held on May 13, 2012

InfoBox 2012 BMM Information Seminar - May 13, 2012

InfoBox 2012 BMM Information Seminar 2 - May 13, 2012

So, what are you waiting for? Come over to this first-of-its-kind information seminar and get all your doubts cleared. This will help you keep a clear focus on your goals about which college to join, how to crack the entrance test, what parameters to consider when choosing a BMM college, and much more.

Register now by sending an email to connect@bmmbox.com with subject line ‘InfoBox 2012’. We will come back to you via email on the time, venue, etc.

If you have any questions about the seminar, feel free to email connect@bmmbox.com with subject line ‘InfoBox 2012’

FIRST APPEARANCE

My Name Is Ayushi Rohira

BMM From? Jai Hind College

Specialization Advertising

Year Completed BMM 2009

Other Educational Qualifications (PG/UG/Etc) Preparing to enrol for MBA

Status Single

CAREERBOX

Professional Experience 2

You Currently Work At BIG Cinemas – Marketing – Executive

Your daily routine My job entitles me to watch movies. Lots and lots of movies. So typically I watch 2-4 movies in a week.. And I’m certainly not complaining!
On a more serious note, work revolves around making BIG Cinemas an enriching experience for all our customers, with the help of the digital and print media on a day-to-day basis.

Organization(s) You Worked At Before

Trainee at Encompass Events,

Trainee at Contiloe Films,

Trainee at Sugar Mediaz.

Key Projects/Campaigns You’ve Been Part Of

Launch campaigns of various BIG Cinemas in 2009-10.

Movie-based promotions

Media planning and buying for 100 odd cinemas, pan India.
Digital and online promotions for BIG Cinemas

Most challenging project/campaign you’ve been part of? What made it challenging?

A 360 degree campaign for the launch of Sangam BIG Cinemas, which included using all sorts of marketing tools to reach out to the audience…

How did you start your career? What was your first step after completing BMM?

When I graduated, recession had already set in. Forget placements, lay-offs were the more “in” thing.
For many months an unending struggle followed, after which I can say I struck gold. Thankfully, with my list of internships and an impressive academic record I landed the job of a Trainee at BIG Cinemas.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

When I initially joined BMM, I knew I had to become a journalist. Half way through, I decided to go back to Arts and be a Psychologist. Then, the mad ad world beckoned..so I decided Copywriting would be THE THING. However, fate had something else in store…and here I am…enjoying Marketing, with every new experience and learning to take home.

Any particular incident that helped you discover your career option?

It wouldn’t be wrong to say it was the recession!! It was more of a calamity, more than an incident. But again, it’s nice to keep trying new stuff that interests you…I’ve tried everything from events to RJing, to Film and TV Production and now to market India’s largest cinema chain.

BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

BMM students come with a basic knowledge of the media industry. That apart, it’s really subjective. It can only get you an interview. How you decide to use your talents, depends solely on you…

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

Theory and practical knowledge go hand-in-hand. I suggest not just learning through books. Get into summer internships, even if its just to know your likes and dislikes. Besides, it looks good on your resume!

BMM or BMM from a particular college? Does it make a difference?

There are so many colleges offering BMM these days. As far as the course and staff is concerned, most of the profs tour all the colleges. But surely, a reputed college makes the opposite person sit up and notice.

Did you complete any internship(s) – where, when, how was the experience?

As I mentioned earlier, I interned with three totally different companies: events, voicing and TV & film production. It gave me a chance to learn how the industry works, and what I really like doing.

Internships during BMM – are they relevant in the long run?

In the long run, a work experience of a few years would score over a month long internship. But you’d probably know what each media house is about, if you’ve tried working at different kinds of agencies. It’ll help you decide what you want in the future.

Work Ex or Higher Studies? What’s your pick? Why?

Most corporate houses suffer from the Glass Ceiling Syndrome. You may have X years of work ex, but it’s the MBA tag that will get you to become the CEO. On the other hand, ad agencies or event companies value experience to a great extent as well…

BMMBOXER’S TAKE

BMM is the most fulfilling experience, where you can explore your wackiest side.

Your biggest achievement till date Ranking 1st overall in BMM ’09 – All Mumbai.

You regret Not having a couple of years more..to enjoy BMM. I truly miss the before-presentation catfights!

Your favorite subject in BMM Lots of ’em: PR, Intro to Advertising, Literature…

Your hangout adda during BMM Jai Hind College & Mocha.

Define your job in one sentence An extension of BMM which adds to your bank balance, instead of taking from it!

Your favorite professor at college Again, many of ’em: Prof. Varalakshmi, Prof.Omkar Patki, Prof.Vidyanand Joshi..

Your biggest goof up at work Ooops!I don’t want to lose my job. Not YET.

YOUR TAKE

The journey so far…and where I see myself going I know I’m happy with what I’m doing. I’d like to study a li’l more (just to be tagged along with the MBAs of the world) and surely start up something of my own, soon.

My Success Mantra Love what you do. And what you don’t love, at least try a 100 times before you give up.

5 Tips for BMMites

1.       Enjoy it while it lasts, the crazy deadlines, fights, sleepy presentations …

2.       Respect the profs, ask questions and stay in their good books. Always.

3.        If you’re confused with what you’re going to end up doing after BMM, don’t be.

Your job doesn’t necessarily depend on the subject you’ve graduated in.

4.        Bunk lectures. But in moderation.

5.       DO NOT listen to everything that everyone advises. Even me. Follow what works best for you…

You can reach me *

www.facebook.com/ayushi.rohira
http://in.linkedin.com/pub/ayushi-rohira/15/b38/a95
twitter.com/ayushirohira

Some Number Crunching

Mumbai can accommodate only 3000+ odd students for Bachelor of Mass Media in approx 50 colleges.

Though the number of applicants is assumed to be more than 50,000.

Xavier’s BMM Department did not even a second list for BMM students…The quota of 60 students has already been taken by toppers and rankers.

All the top colleges have just 5-6 BMM seats vacant in the open category.

June 22 will be the last hope for all the students as the last list will be put up.

Flashback

Not a long time ago, BMM (Bachelor of Mass Media) and BMS (Bachelor of Management Studies) were considered as alternate options for Commerce students. The courses looked and sounded cooler than the usual Bcom route. But, times have changed and so have the perceptions. These decade old courses have now become top priority for students, not only in Commerce, but also in Arts and Science. Apart from these, the decision to scrap the entrance exams has affected student’s big time.

What has made Bachelor of Mass Media one of the most popular courses? Here are some of things that have got it in the limelight:

• Course Flow: Practical + Theory Approach makes it a hit.

• Course Structure: The course is divided into 6 semesters with new subjects each semester. Thus, teaching more than 30+ subjects in a time span of three years. Subjects are related to mass media and give the students an insight into the Media Industry.

• Faculty: A mix of In-house and Visiting faculty from the industry strikes a connection and makes the students well connected to the industry.

• Projects: Not to forget the amazing project work done during the three years. It really raises the bar as far as creativity and technology is concerned.

BMMBox Viewpoint

We all know how good it feels to actually get admissions into a top college that you always wanted to go to, but due to the limited number of seats in each college, this may not happen for now. BUT, don’t lose hope and read ahead:

• Apply and Opt for a college close to your residence, so you get more time to concentrate on your projects and have more fun 🙂

• Study well in your first year and you always stand a chance to change your college in the second year.

• You can study in any college and still enjoy BMM by being a part of all the BMM festivals that happen across the city 🙂

Cheers!!!

Goodluck.

Do let us know, what you think of the above article. You can just leave a comment below and we will surely reply back.

Read More BMM related articles here.