Name:  Shrenik Gandhi

Company: White Rivers Digital

Designation: Business Head

Questions:

1. Tell us something about your company – White Rivers Digital

White Rivers Digital is a Mobile, Social Media, Web & Creative consultancy. The company believes that brands need smart, quick-paced, nifty and creatively crafted solutions to effectively reach out to the target audience online, to stand out from the clutter and to grow.

2. Why did you decide to get into the digital industry given how competition-intensive it is?

To answer this question in a word: Passion.

Passion for Digital is what got me onto this space. This field gives us an opportunity to learn, unlearn & re-learn. Also, it is dynamic enough to keep people like me, who get bored with the same job regularly, stick to it. Speaking about competition, its too big a pie for the existing market to eat. India, as a country, is yet to see the real potential of the digital market & hence there is still a lot of space for existing players to grow as well as new players to flourish.

We, at White Rivers Digital believe that the real competition for any company is what it was yesterday! Always try to get better than what you were & then the real world competition shall not be as relevant.

3. What prompted you to start your own business as opposed to sticking to a job?

Starting up the business was always in mind. Picture this: The first time you wanted to learn swimming, everyone would have taken a round of the pool you were about to jump into, with zillions of questions in your mind, regarding fear, depth etc. You cannot understand or face the same till the time you jump into it. Even in real life, it is the same case. You have to stop constantly thinking around it & jump into it as soon as you have a sustainable plan. Simple. Be an entrepreneur, Face it!

4. What does entrepreneurship mean to you? Define it.

Entrepreneurship is dreaming about an idea, living it, sticking by it, standing up against the world & yet enjoy every second of it.

“Its about taking chances now, to tell stories on it when old!”

5. Who is the entrepreneur you look up to?

Kishore Biyani.

For his simplicity, believing in the concept of Indianness & for being a first generation entrepreneur.

6. What are the perks and pitfalls of owning/running a business?

Perks: When you start building your team for your dream, it is indeed a euphoric moment to see people working with you towards your dream & you get motivated to work all the more harder.

Pitfalls can be compromise on short term monetary gains, stabilised salary, time you cannot spend with your close ones, as you are working on ideas to get your business better & time you cant give yourself.

You may have to spend long hours on weekend working, but at the end of the day if it brings a smile on your face, it is definitely worth it.

7. What are the tips you’ll share with budding entrepreneurs/people who want to start their own business?

Believe in a better tomorrow, always. No matter what the world says, if you believe in an idea, live by it. Also, I have seen a lot of people waiting for that right idea to strike. You shouldn’t. There are millions of businesses already existing in the world. Pick up one & make it better. Simple.

– By Mariya Sethjiwala, Sophia College

The scratching sound of a disc, the innumerable keys on the sound board, the lights of the dance floor, the thump of the music – if this gives you an adrenaline rush, then surely, a part of you wants to make people dance to your tunes and take a party by storm. To be a DJ is the career you need to zero in on then!

Not regarded as a mainstream career option till a while back, Disc Jockeying or DJ-ing today has emerged to be a successful career option for people who know their music and can create foot-tapping numbers to dance on. With the increase in per capita income and the willingness of people to spend on celebrations- no matter big or small, music remains the key. The soaring high awareness of good music among the party-goers and party-hosts has made a good DJ one of the most sought after people in the media industry.

To give you a very basic explanation, a DJ is the person who selects and plays pre-recorded music for a gathered audience for a variety of events and functions. Most professional DJs do much more than just play music: they are responsible for mixing tunes, forming beats, setting the right mood in the club, understanding the clientele and playing music according to their likes and dislikes.

To become successful in any profession isn’t a piece of cake and DJ-ing is no exception. Knowledge of the technicalities of sound is a must if you want to be a DJ; that means concentrating hard in your Radio and Television lectures in the fourth semester of BMM. But let me tell you that these lectures will simply give you a sketchy base. There’s a sea of things you will need to know and learn about like cartridges, needles, mixers, tables and the list is endless.

I’d advise you to follow the current trends of music. A DJ should know at the tip of his fingers what sort of music is in and what is out. Stay glued to top music channels and keep a track on what’s playing on the radio stations as well. Practice is what will make or break your career. Wouldn’t it be really uncool if people are staring at the ceiling when you are playing your music instead of dancing? You need to get hands on training to prepare for your big night. So if you really are sure you want to be a DJ and are willing to spend massive amounts on equipment, then go ahead and buy your own tools. But a wiser option would be to work as an assistant to a DJ and get to used his equipment and learn from him.

The bottom line is that you must strike the right chord with your audience. Once you do then a life of fun, music and a lot of ‘scratching’ awaits you!

Organization Name: BMMBox.com

Organization Description: The one-stop shop for BMM students

Location: Mumbai

Role Title: Media Sales Executive

Role Description:

• Talk to direct clients and sell ad space as well as custom brand packages (media schools, institutes, animation workshops, overseas media schools)
• Talk to agencies and work with them to get BMMBox.com on the media plans for their relevant clients
• Be a thinker, marketer who can come up with smart, creative ideas to grow the revenue

Qualification Requirement: BMM, BMS, B.Com

Experience Requirement: 1-2 years of advertising industry, not necessary sales

Compensation/Stipend: Rs.15,000/month

Application Process: Send in fully updated resume to connect@bmmbox.com. The subject line must read ‘Sales Profile’.

Selection Process: Resume screening followed by interview

Key Dates: Candidate must join ASAP.

I believe life is all about hardwork. It is a common thing recognised everyday. One works hard to fulfill his/her basic needs, to live life comfortably. It is the key to all the locks that stop one from achieving his/her aim.

These photographs not only depict how hard people work so as to achieve success but also to get through life, one day at a time.

Hello to all the BMM and media enthusiasts (and to BMMites and faculty members who know someone who is looking for BMM-related info!)

Have you or your friends been considering joining a media course? Are you or other people you know looking at colleges in Mumbai that offer BMM but don’t know which one to go for? What does it take to do a media course? Are you cut out for it?

Do you wish to pursue Bachelor of Mass Media (BMM)? If yes, look no further!

Answers to these and more await you!

BMMBox.com has planned InfoBox 2013 – a Bachelor of Mass Media (BMM) Information Seminar for all those who are interested in securing admission in the various BMM colleges including St. Xavier’s, Jai Hind, KC, Wilson, UPG, Rizvi, Ruia, National, SIES, Thakur, and so on! This seminar is open to HSC, CBSE, ICSE, IGCSE, IB, or just about any other board that is equivalent to 12th grade!

What: InfoBox 2013 (BMM-Information Seminar)
When: Sunday, May 19, 2013

Where: KC College of Management Studies, KCCMS Building, Mahakavi Bhushan Marg, Above Ling’s Pavilion

Landmark: Cafe Mondegar Lane,Behind Regal Theatre, Colaba, Mumbai 400039

Time: 10AM – 4PM

Registration Fee: Rs. 1,000/- per participant* (Was Rs. 1,500/- for the first event and now Rs. 500/- off on every ticket!)

*A nominal registration/participation fee is being charged so that only genuine participants turn up at the event and to cover speaker, venue, and event organization costs. Parents/guardians can attend by taking an additional pass for themselves.
We prefer parents/guardians coming along so they also get to know more about the course and can guide their children further.

Seminar Agenda

Seminar Agenda

PART 1: Media Course 101
– Why taking up a media course makes sense
– Who should take up the course
– Skill sets required for the media industry

Part 2: BMM Colleges
– What makes a good media/BMM College
– Why getting admitted to a good media/BMM college is VERY important
– Points to consider when choosing a media college

Part 3: Entrance and Preparation
– Clearing the BMM-Entrance Exam confusion
– Which colleges are taking the entrance test
– How to prepare for those tests

Part 4: Media Industry Interaction
– Interact with both Ex-BMM students and top media professionals who are now working at advertising agencies, media and production houses, MNCs, public relations agencies, large publications, event managements companies, etc. They will give their perspectives on BMM and media industry

Part 5: Open Q&A
– Open Question and Answers session to ask all your doubts (if not covered during the sessions), and personal thoughts or apprehensions on taking the course.

If you wish to sign up for the event and still want to know the process of signing up and other questions, feel free to fill in this form below and our team will get in touch with you to help you out

Pictures from the InfoBox 2012 Seminar 1 held on April 17, 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

So, what are you waiting for? Come over to this first-of-its-kind information seminar and get all your doubts cleared. This will help you keep a clear focus on your goals about which college to join, how to crack the entrance test, what parameters to consider when choosing a BMM college, and much more.

If you have any questions about the seminar, feel free to email connect@bmmbox.com with subject line ‘InfoBox 2013′.

— Aratrika Das, BMMBox Ambassador, Thakur College of Science and Commerce.

Hello everyone!

For all of you who don’t know it yet, Cortokino is an international short film festival, organised by the department of mass media, Thakur College of Science and Commerce.

When the responsibility of organising this fest fell on us, we decided to focus on a couple of things. First, we wanted to move away from the clichéd film festivals and host only such events that are interesting and challenging for participating students and aspiring film makers. Second, we wanted to understand our calibre as a team, so that we would be able to give our best to a fest that quite obviously meant the world to us.

Cortokino, 2013 had 8 different events. Namely, the Short Film Event, Sir Chaplin Says, Documentary Event, Point of View, An Advertisement to Make, Editor’s Cut, Stop Motion and the Silent Film event. Apart from the events, we also organised  ‘Media’s Got Talent’; an event designed especially for mass media students to showcase their talents.

The two days of the fest were filled with chaos, excitement and fun! Right from the wonderful response and the amazing, raw talent that was witnessed by all to Remo D’Souza flaunting his unmatchable moves with the students! The fest was one cool affair. I think, team Cortokino did the right thing by organising a pure film festival; a platform that showered attention and encouragement on future directors, actors or editors was needed. And I feel Cortokino fulfilled this duty with aplomb.

While the winner was one, I have to say that every movie we received was of top-notch quality. The contingents out did themselves and the students simply amazed us with their talent. As the organising team, it was overwhelming to have received  love and support from various colleges within the city and outside. As a mass media student, being a part of such a fest was a holistic learning process that my fellow batch-mates and I will never forget.

I promise, we will be back next year with the same amount of zeal and love for our work and we will present all you movie junkies with just the platform you need. Till then, keep watching ’em movies.

Hello to all the BMM and media enthusiasts (and to BMMites and faculty members who know someone who is looking for BMM-related info!)

Have you or your friends, relatives been considering joining a media course?
Are you or other people you know looking at colleges in Mumbai that offer BMM but don’t know which one to go for?
What does it take to do a media course? Are you cut for it?

Answers to this and more! BMMBox has planned InfoBox 2012 – a BMM-Information Seminar for all those who are interested in securing admission in the various BMM colleges including St. Xavier’s, Jai Hind, KC, Wilson, UPG, Rizvi, Ruia, and so on!

What: InfoBox 2012 (BMM-Information Seminar)
When: All sessions full. Next session to be decided — preferably July

Register now by sending an email to connect@bmmbox.com with subject line ‘InfoBox 2012’. We will come back to you via email on the time, venue, etc.

Time: 10 AM until 3 PM

Where: KC College of Management Studies,

KCCMS Building, Mahakavi Bhushan Marg, Above Ling’s Pavilion

Landmark: Cafe Mondegar Lane,Behind Regal Theatre, Colaba, Mumbai 400039

Registration Fee: To be decided*

*A nominal registration/participation fee is being charged so that only genuine participants turn up at the event. Parents/guardians can attend by taking an additional pass for themselves.

Seminar Agenda

PART 1
– Why taking up a media course makes sense
– Who should take up the course
– Skill sets required for the media industry

Part 2
– What makes a good media/BMM College
– Why getting admitted to a good media/BMM college is VERY important
– Points to consider when choosing a media college

Part 3
– Media Industry Interaction
– Interact with both Ex-BMM students and top media professionals who are now working at advertising agencies, media and production houses, MNCs, public relations agencies, large publications, event managements companies, etc. They will give their perspectives on BMM and media industry

Part 4
– Open Question and Answers session to ask all your doubts (if not covered during the sessions), and personal thoughts or apprehensions on taking the course.

Pictures from the InfoBox 2012 Seminar 1 held on April 17, 2012

InfoBox 2012 - Seminar 1 - April 17, 2012

InfoBox 2012 BMM-Information Seminar 1 - April 17, 2012

InfoBox 2012 BMM-Information Seminar 1- April 17, 2012

Pictures from the InfoBox 2012 Seminar 2 held on May 13, 2012

InfoBox 2012 BMM Information Seminar - May 13, 2012

InfoBox 2012 BMM Information Seminar 2 - May 13, 2012

So, what are you waiting for? Come over to this first-of-its-kind information seminar and get all your doubts cleared. This will help you keep a clear focus on your goals about which college to join, how to crack the entrance test, what parameters to consider when choosing a BMM college, and much more.

Register now by sending an email to connect@bmmbox.com with subject line ‘InfoBox 2012’. We will come back to you via email on the time, venue, etc.

If you have any questions about the seminar, feel free to email connect@bmmbox.com with subject line ‘InfoBox 2012’

Dnyan Sadhna College

The college has started the Bachelor of Mass Media (B.M.M.) Course from the academic year 2000-2001.

Course Co-ordinator: Mr. Haldankar

Faculty

Mr. Narendra Vispute – Radio and TV, Photography

Miss. Sneha Kadam – Journalism, Contemporary Issues

Mr. Ganpate – Political Science

Mr. Lele – Economics

Mr. Kharlikar

Miss Shweta

BMM Festival: –

Contact

PS. Hey ya! Did we goof up somewhere? Anything more exciting happening at your college? Feel free to add a comment below about…well just about anything at Dnyan Sadhna BMM!