Manish Arora is the new Director – Business Planning AMO. AMO – an acronym for ‘Analysis of Marketing Opportunities’ was set up in 2000 as a joint venture between Percept Limited and Hakuhodo Inc. Manish will be leading business development initiatives for AMO’s Mumbai office.

Before joining AMO, Arora worked with Saints & Warriors. He has also previously worked with Classic Advertising (Dubai), Quadrant Communications and O&M for clients such as Pantaloons, Staples, Amul Innerwears, Elf Lubricants, Toshiba, Alcatel Videocon, Voltas and Sansui, among others.

Manish Arora will reporting to the MD of the company, Elvis Dias and COO Jitendra Khokle.