Lintas bags media duties for Voltas

Posted on 01 March 2010 by BMMBoxer

Voltas India has appointed Lintas Media Group to take care of its media duties. The account is estimated to be worth Rs. 40 crore. Earlier, the account was handled by MPG India (the media agency of Havas Group).

Sudha Natrajan, president and chief operating officer, Lintas Media Group spoke about the win, “Our team is a good mix of brand and communication strategists. Our recommendations seemed holistic and robust to the company. Our aggressive stance for the company helped us win the account.”

She further added, “”While Voltas is one of the more popular brands, we found that it was losing out on mindshare among emerging consumers.”

Pradeep Bakshi, senior vice president and deputy COO, Voltas said, “The brand has been through challenging times. Having launched a new range of 50 exciting room airconditioners, keeping in mind the market’s heterogeneous nature, the brand is keenly looking at capitalizing through a blend of innovative solutions in media to woo every customer segment. We found a good partner who will walk this journey with us, in Lintas Media Group.”

V S Mani, senior vice president and general manager – Lintas Media Group, Delhi also added, “The kind of in-depth work on consumer and market segmentation that was presented to the client was highly appreciated.”

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