Balaji Telefilms has appointed IPAN Hill & Knowlton as its PR Agency. Balaji Telefilms, the production house owned by Ekta Kapoor is one of the leading production houses’ in the country. Balaji Telefilms Ltd. is India’s leading entertainment content provider providing entertainment on all the leading channels.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd., said, “We are pleased to have IPAN Hill and Knowlton as our Public Relations partner because of their extensive understanding of the Corporate and Strategic requirements for various businesses under the Balaji Telefilms umbrella. The Agency’s experience in the entertainment sector is in perfect synergy with our communication objectives and will help us in achieving greater heights.”

Radhika Shapoorjee, President and IPAN Hill and Knowlton, also added, “We are delighted to have been chosen as the Public Relations agency for Balaji Telefilms Ltd. This initiative is going to be very exciting for us as we would be deeply involved in the communications positioning of various business verticals at Balaji Telefilms.”

IPAN Hill & Knowlton is India’s leading public affairs and public relations consulting firm. Founded in 1988, IPAN Hill & Knowlton Hill & Knowlton continues to serve some of the finest organizations in the world.