Videocon has roped in Abhishek Bachchan to endorse its D2H (Direct to Home) services. Videocon is the latest entrant in D2h segment, competing with already established brands like Dish TV, Airtel Digital TV, Reliance Big TV and a few regional players.

Videocon product range would consist of satellite LCD, color television, DVDS and satellite box offering DTH services. This range offers direct service to home without a set top box. The products will have exclusive features like live preview, two tickers on screen, active games, transparent onscreen display, and information bar on screen that will give details about programs, time, date and weather. Customers will get to choose from 244 channels and services.

Speaking about the association, Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry.”

Abhishek Bachchan also added, “I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These satellite Products receive DTH services directly, they do not need a set top box”.