Two months ago, Religare Enterprises had invited various agencies to pitch for the creative duties of their financial services. After a rigorous and a long pitching process, the account has finally been won by Ogilvy, Mumbai. The other agencies in the league were JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth.
Subhrangshu Neogi, Director — brand and corporate communications, Religare Enterprises Limited justified that Ogilvy won the creative duties because the company was looking for an accomplished ad firm which had the resources to look after the full suite of the company’s products and services.
Ogilvy was managing Religare’s mutual funds business from June and now will be taking care of the financial services as well. It will also be responsible for Religare Voyages, Religare Aircharter and Religare Technova.
Sanjay Thapar, group president — North and East, Ogilvy India was confident that that the firm will take Religare to the next level, and help establish the brand in the international market.