Religare Enterprises Limited (REL), one of the leading financial services groups in India has appointed LINopinion as its PR agency. Linopinion is the public relations division of Lowe Lintas. LINopinion will be responsible for Religare’s Indian market and will continue to establish it as a global brand in the financial services sector.

Mr. Subhrangshu Neogi, Director, Brand and Corporate Communications, REL said, “Several top Indian agencies were invited to pitch and we graded them on various parameters including understanding of the sector, strength and credibility. LINOpinion were the clear winners. Given the diverse nature of Religare’s business it was crucial to select an agency which has both depth and width to handle the full suite of our products and services.”

Ameer Ismail, Executive Director, LINOpinion further added, “LINOpinion is delighted to be working with Religare in India. It is our mandate to continue to build awareness of one of India’s most dynamic financial companies and we are confident of delivering the best. We hope our relationship with Religare proves to be a longstanding one.”

Two months ago, Religare Enterprises had invited various agencies to pitch for the creative duties of their financial services. After a rigorous and a long pitching process, the account has finally been won by Ogilvy, Mumbai. The other agencies in the league were JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth.

Subhrangshu Neogi, Director — brand and corporate communications, Religare Enterprises Limited justified that Ogilvy won the creative duties because the company was looking for an accomplished ad firm which had the resources to look after the full suite of the company’s products and services.

Ogilvy was managing Religare’s mutual funds business from June and now will be taking care of the financial services as well. It will also be responsible for Religare Voyages, Religare Aircharter and Religare Technova.

Sanjay Thapar, group president — North and East, Ogilvy India was confident that that the firm will take Religare to the next level, and help establish the brand in the international market.