Remember Hari Sadu, the arrogant boss from the Naukri commercial. Yes the one whose name was spelled as, H for Hitler, A for Arrogant, R for Rascal and I for Idiot. The boss is back and this time with some refreshing and funny adjectives thrown at him by his employees.
The latest commercial features various hands writing and scribbling on the Hari Sadu’s door. Numerous funny adjectives like ‘anaconda’, ‘swine-flu’, ‘ravana’, ‘acidity’ and many more. The commercial ends with the message ‘Jobs are Back’ and ‘Bye Bye Recession. Hello New Year’.
Sumeet Singh, national head, marketing and strategic alliances, Info Edge India, said, “The tides are changing. We are witnessing more job listings on the site. While it is not the best of the situation, it is definitely improving.” She further added, “This is a tactical campaign to welcome the New Year and bid farewell to the recession.”
The ad is created by DraftFCB Ulka, directed by Vishal Gellani and the production house is Keroscene. Sanjay Sharma, creative director, DraftFCB Ulka, said, “We were looking to use a property that is already popular to welcome the good times. We played on the fact that people never leave jobs but leave difficult bosses.”
The commercial was first released on You Tube and then was later aired on TV. The reason being the target group who are more glued online than TV. The campaign will be extensively promoted online as well as on TV.
You can watch the ad here.