Posterscope Asia Pacific, Aegis Media’s OOH division has announced Ashish Bhasin as its new Director. Ashish Bhasin additionally also serves as chairman, India and CEO, Aegis Media South East Asia. Bhasin joined Aegis Media in June 2008 and has substantially contributed in the growth of the business.

Bhasin has an experience of 20 years in the industry. His successful career graph includes working with the top honchos of the advertising field. He worked with Lintas India and headed most of his divisions like Initiative Media India (as President), Integrated Marketing Action Group (as Director). He also additionally took the role of executive vice-president, Lowe Worldwide and Asia regional director for Integrated Marketing.

About his new role Bhasin said, “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in Asia Pacific and ensuring that our clients continue to get the absolute best from our out-of-home offering.”

Since its launch in 2008, Posterscope Asia Pacific has extended its reach across 12 cities in India and is serving almost 34 clients already.