Tag Archive | "aegis media"

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Posterscope India bags Marks & Spencer’s OOH account

Posted on 02 April 2010 by BMMBoxer

Posterscope India, the leading OOH communication agency recently won Marks & Spencer OOH account. The decision was made after a multi-pitching process.

Posterscope India is a part of Aegis Media. Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media spoke about the development, “The spectacular success that Posterscope India is experiencing highlights the latent need for a quality OOH agency, which has world class tools and systems as well as brings in transparency and professionalism. We are thrilled to welcome Marks & Spencer, YouTube, Nestle, Colgate and a host of other clients and are confident that like in the UK, Posterscope will soon be acknowledged as the best and the most professional OOH agency in India.”

Posterscope India has won a lot of account in 2010. You Tube, Nestle, Colgate, Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC and Go Cheese are among the few. The company boasts of having more than 50 brands in its list of clientele.

Haresh Nayak, country head, Posterscope India, concluded, “The tremendous response from our existing clients like Philips, Adidas, Future Group and others enthused us to offer our services to a larger client base and we are amazed to see such a fantastic response.”

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Carat appointed as media agency for Abmeribaari.com

Posted on 29 March 2010 by BMMBoxer

Carat Media has been appointed as media partner for abmeribaari.com, a venture by AMB Talent Media, promoted by Preet Bedi (former CEO of Percept Picture Company). Abmeribaari.com, was launched on 15 March, 2010 and aims to reach out to talented individuals in the entertainment industry. The website would reach out to worldwide talent, evaluate and provide them with appropriate opportunities.

Abmeribaari will be spending approx. Rs. 5-10 crore on brand building. Out of the allocated budget, 30% would be dedicated to digital media and the rest will be spent on traditional media. A TV commercial is expected in less than a month along with various brand associations with talent hunt shows.

Vidhu Sagar, senior vice-president, Carat Media, said, “A multi-media campaign, including TV, digital, radio and on-ground activities will be used to create awareness about Abmeribaari.”

Isobar (the digital media agency of Aegis Media), will be responsible for Digital media. Display advertising, search and social media marketing are expected to dominate the digital campaign.

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Posterscope India celebrates first anniversary with its 350th OOH campaign

Posted on 24 September 2009 by BMMBoxer

Posterscope India, a joint venture between UK’s Aegis Group Plc, the world’s leading OOH planning and buying company Posterscope Worldwide has recently completed its first year in India. In this short time span, Posterscope has worked on about 350 ooh media campaigns across various towns and cities. It has created the world’s first real Out-of-Home communications network with billings in excess of $2.0 billion.

Ashish Bhasin, Chairman – India & CEO South East Asia, Aegis Media added, “We are extremely proud of the phenomenal success that Posterscope India has achieved within a year and what Haresh Nayak and his team have done in this market is nothing short of a miracle. Not only have they put together a team of the best OOH professionals, they have also brought in and localized the world famous Prism suite of tools that Posterscope Worldwide is well known for. They are truly helping professionals in an otherwise disorganized market. My heartiest congratulations to them.”

Posterscope has an impressive clientele which includes brands like Future Group, UB Group, Mont Blanc, Essar, World Gold Council, Shopper’s Stop, Tanishq, Philips, Amul, Rayban, Godrej Interio, Google, Go Air, Tourism Australia, Blue Star, Lee Cooper, Ginger, Adidas, ING Vysya, Big Bazaar, Levi’s, etc. It is currently working on its 350th campaign for Titan.

“Posterscope India has already conducted campaigns in more than 500 cities and towns. Today, Posterscope India is the only agency with Prism tools and we are rolling out more of the suite as time progresses. We aim to have offices in 32 cities and have a team of 100-plus professionals before our second birthday. It has been a delightful year for us,” said Haresh Nayak, Country Head, Posterscope India.

It seems that advertisers prefer outdoor media even in times of recession.

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Ashish Bhasin joins Posterscope Asia Pacific as Director

Posted on 19 September 2009 by BMMBoxer

Posterscope Asia Pacific, Aegis Media’s OOH division has announced Ashish Bhasin as its new Director. Ashish Bhasin additionally also serves as chairman, India and CEO, Aegis Media South East Asia. Bhasin joined Aegis Media in June 2008 and has substantially contributed in the growth of the business.

Bhasin has an experience of 20 years in the industry. His successful career graph includes working with the top honchos of the advertising field. He worked with Lintas India and headed most of his divisions like Initiative Media India (as President), Integrated Marketing Action Group (as Director). He also additionally took the role of executive vice-president, Lowe Worldwide and Asia regional director for Integrated Marketing.

About his new role Bhasin said, “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in Asia Pacific and ensuring that our clients continue to get the absolute best from our out-of-home offering.”

Since its launch in 2008, Posterscope Asia Pacific has extended its reach across 12 cities in India and is serving almost 34 clients already.

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