Posterscope India, the leading OOH communication agency recently won Marks & Spencer OOH account. The decision was made after a multi-pitching process.

Posterscope India is a part of Aegis Media. Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media spoke about the development, “The spectacular success that Posterscope India is experiencing highlights the latent need for a quality OOH agency, which has world class tools and systems as well as brings in transparency and professionalism. We are thrilled to welcome Marks & Spencer, YouTube, Nestle, Colgate and a host of other clients and are confident that like in the UK, Posterscope will soon be acknowledged as the best and the most professional OOH agency in India.”

Posterscope India has won a lot of account in 2010. You Tube, Nestle, Colgate, Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC and Go Cheese are among the few. The company boasts of having more than 50 brands in its list of clientele.

Haresh Nayak, country head, Posterscope India, concluded, “The tremendous response from our existing clients like Philips, Adidas, Future Group and others enthused us to offer our services to a larger client base and we are amazed to see such a fantastic response.”

Carat Media has been appointed as media partner for abmeribaari.com, a venture by AMB Talent Media, promoted by Preet Bedi (former CEO of Percept Picture Company). Abmeribaari.com, was launched on 15 March, 2010 and aims to reach out to talented individuals in the entertainment industry. The website would reach out to worldwide talent, evaluate and provide them with appropriate opportunities.

Abmeribaari will be spending approx. Rs. 5-10 crore on brand building. Out of the allocated budget, 30% would be dedicated to digital media and the rest will be spent on traditional media. A TV commercial is expected in less than a month along with various brand associations with talent hunt shows.

Vidhu Sagar, senior vice-president, Carat Media, said, “A multi-media campaign, including TV, digital, radio and on-ground activities will be used to create awareness about Abmeribaari.”

Isobar (the digital media agency of Aegis Media), will be responsible for Digital media. Display advertising, search and social media marketing are expected to dominate the digital campaign.