Wynn Telecom has signed Saif Ali Khan to promote its latest range of mobile handsets ‘Wynncom’. The official announcement was made on April 10, 2010.
Naved Chaudhary, Head of Marketing, Wynn Telecom confirmed the news, “Wynncom needs a fresh look, which is popular among the youth. Since the target customer for this handset is youngsters, we promptly thought of getting Saif aboard, whose cool image and looks will match the trendiness of the product. Wynncom’s aim is to make a place among the top three Indian handset brands eventually; and signing on Khan is a step in that direction.”
Rakesh Malhotra, co-founder and chairman, Wynn Telecom also added, “We believe that the association is a perfect match between Saif’s personality and what we stand for as a brand. He is well admired amongst our TG, is aggressive and extremely popular with the youth.”
Speaking about the association, Saif Ali Khan said, “I am excited to represent brand Wynncom that stands for cutting-edge innovation and style. I admire the brand’s attitude and style and relate to it closely as it is refreshingly trendy and fast.”