The ‘desi girl’ Priyanka Chopra is all set to make her debut on the small screen. Priyanka Chopra has been signed by Colors TV to host Fear Factor 3 -Khatron Ke Khiladi, which is a special IPL edition.

The earlier format had 13 models and one Khiladi, but the third season will see 13 cricketers both national and international battling it out to win the title.

Ashvini Yardi, Programming Head-Colors, confirmed the news,” Akshay took the Khatron Ke Khiladi series to greater heights. We wanted a change in the concept of the show and so earlier, we had 13 ‘haseenayein’ and one ‘khiladi’, but now, we have one haseena and 13 cricketing khiladis from IPL in the upcoming season. We have a tie up with the IPL edition to enhance the branding between IPL and Colors and we will have year-long activities to demonstrate the merger.”

Priyanka spoke about her new role, “I am honored to be associated with one of the biggest shows on Indian television today as it fits aptly with my personality. I have been an avid watcher of the Fear Factor – Khatron Ke Khiladi series till now. I look forward to my innings in the TV industry with this show that gives an adrenaline rush to the viewers. The concept of the show, which will see some of the biggest names of cricket vying for the title, attracted me.”

Hope this haseena manages to charm the TRPs as well as the Khiladi did

Mountain Dew has partnered with Kings XI Punjab as its official sponsor for the upcoming season of IPL. The deal has earned exclusive rights for the IPL home matches by featuring the brand on player’s uniforms.

Alpana Titus, Executive Director (flavors) PepsiCo India told the press that the partnership will help Mountain Dew as a brand launch consumer engagements that will help strengthening the market share in North India specifically Haryana, Himachal, Punjab, Jammu and Kashmir. PepsiCo India has gained a good share in the market from Punjab and Haryana and Mountain Dew as a brand has been responsible for the growth of success.

Alpana Titus also disclosed that they are soon rolling out a campaign “’Dar ki Wicket Girayega to Hamare Saath Khelega’” for cricket fans who get to play with their favorite icons from KXIP. The winner also gets to take home branded merchandise, complementary tickets to IPL matches and other value added gifts.

The brand will adopt a 360 degree marketing approach and roll out marketing campaigns across colleges, marketplaces, radio, TV, outdoor and multiplexes, where direct engagement with consumers is possible.