Imran Khan, the Bollywood star who made a smashing debut with Jane Tu Ya Jaane Na is all set to debut in the world of endorsements. Imran has been signed as the brand ambassador of Coca-Cola.

Talking about the association, Imran said, “This is actually the first and the only endorsement I have signed over a year and a half since I have joined the film industry. This was the only endorsement that I wanted to sign before they ever came to me. I think Aamir has been endorsing Coke for 10 years now and ever since I was a kid, I used to watch his ads. I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging.”

The new campaign also features Kalki Koechlin (from Dev D). Speaking about the TVC, Imran added, ‘The entire concept of the film is about how Coke breaks the ice between two characters who might not have been together, if Coke wasn’t there. What is really interesting in the ad is that we have used an imaginary bottle.’

The campaign was conceptualized by the creative team of McCann Erickson and was directed by Dibakar Banerjee (director ‘Khosla Ka Ghosla’ and ‘Oye Lucky! Lucky Oye!’).

Coca-Cola also plans to get mamu Aamir Khan and nephew together for an ad shortly. Until then, enjoy this one..

Coca-Cola, the global leader in the beverage industry lately added a new drink in their kitty. It has brought to India the global brand Burn, which already has a huge presence in the European markets. Burn is positioned as an energy drink for the niches. Coca-Cola officials further add that Burn is targeted at the trendsetting, socially active and adventurous young adults.

Burn will be competing with arch rival Gatorade (from PepsiCo) apart from Red Bull and Cloud 9. Currently, the energy drink sector in India is estimated at a whooping Rs.200 crore and thus attracts the big players in the industry.

Ricardo Fort, vice-president, marketing, India and Southwest Asia confirmed the news and said, “We have always assessed and researched the opportunities to expand and diversify our beverage portfolio. We are happy to announce the launch of our globally successful energy drink in India.”

Speaking about Burn, the product is priced at Rs.75 for a 250 ml can and will be available at selective premium channels across Mumbai, Delhi and Bangalore. Burn will be marketed through an intensive below-the-line programme along with presence in other media forms.

Let’s hope Burn sets the market on fire.