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Denzil Lewis

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Professional Interview with Denzil Lewis, Editor at WATBlog (WATConsult Pvt. Ltd.)

Posted on 18 February 2013 by BMMBoxer


Denzil Lewis

Denzil Lewis

Name: Denzil Lewis

Company: WATMedia
Designation: Editor @WATBlog

Questions:
Since when have you been in the field of journalism/reporting?
I have been blogging for more than a year now. I used to work in social media as a content writer and then I took to blogging because of my love for technology and the web. Since, WATMedia already had a blog which deal with these topic, I took up blogging for it. I became the blog’s Editor last year in March/April.

What are the skills required to be a responsible journalist?
Strong Ethics and clear writing – A journalist owes it to the world to deliver truthful information to their readers. A blogger is no different. You have to take particular care to produce bias-free written material and not be taken in by emotion while writing. If you have a strong emotional connect with the piece you are writing, then you should make it an opinion piece and clearly mark it as such. Besides ethics, the way you explain things to your readers is of paramount importance. If you are writing about technology like a particularly complex mechanism, you have make sure that your audience gets it. People are very busy these days and in all probability they will not like it when things are not clear. Hence, you should pay special attention to your communication skill, both written and vocal. Writing is not about using fancy words buts breaking down fancy concepts into simple understandable language which can be read by all.

What are the various fields in journalism that a student can consider? (For example, positions in blogs, newspapers, magazines, etc.)
Blogging is the easiest way to get into the thick of things. Start blogging about anything that interests even if you do that on a personal blog. If you keep it up, you will slowly get the hang of writing. Then using this experience, you can apply to any blog, newspaper or magazine you like. If you have been writing well and have been getting an increasing amount of readers, chances are that these publications will come to you. What you write about and how you do it is most of the battle. Stick with it and things will happen.


How does one cross the bridge from journalist to editor?

By writing ceaselessly about things that I care about. I established my expertise in a particular segment and since I wrote so much, I was asked to look over all the content that WATBlog generates. Of course, there are additional responsibilities when you become an editor. You are in charge of running the publication from a content perspective and making sure that everything conforms to the publication’s standards and rules. You can only handle that after you get some good writing experience under your belt.

You think active, current blogs are the future of journalism? (perhaps, even replacing newspapers)
I love blogs! Blogs democratize the entire journalism process. I don’t read newspapers anymore because I get more information (in technology) from global blogs. In fact, I think blogs should be given the same recognition as that of established newspapers since they make sure that information is doled out to everyone who wants it. In most cases, bloggers don’t even do it to make money. They do it because they have a compulsive itch to write and inform. Personally, I think newspapers are a dated concept. Everyone is switching to a blog format because blogs are the real analogue to physical newspapers on the web. As technology grows and becomes pervasive, I see no need to go ahead and read newspapers as long you have a smartphone with which youwhich you can access an online blog/publication. Save paper!


How can a fresher land a job in a publication/media agency?

Curiosity and willingness to take risks without thinking too much of the consequences beforehand. I have a degree in Earth Sciences! There is no real need for a background if you have the interest and willingness to do the job at hand. If you are passionate about something and actually go ahead and do something about it, I am sure you will get whatever you want.
Publications want to know how you write. Instead of taking tests and writing samples in the interview, I suggest that you maintain a blog beforehand (like a I said before). Write and develop your style and when you approach any publication/agency, just show your blog to them. If it is good, you will get in. I didn’t do any of this since I had no clue but things worked in my favor. It might not always happen to everyone.


What skills must a student hone if he/she wishes to be a journalist?

  • Journalistic ethics
  • Humanism
  • Simple, clear writing
  • The ability to identify a story
  • Removal of personal and societal bias
  • Being connected to your environment (in this case the sector you are writing about)
  • Devour as much good writing as you can
  • Just start writing
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Four Key Elements af a Marketing Campaign

Posted on 21 August 2012 by Garima Chak

In today’s business world marketing is all about generating the customer’s interest in the goods and services the company offers. Essentially a company’s marketing strategies drive company sales techniques, business development models, business communication etc. and the ultimate aim of it all is to win, satisfy and retain a customer.

It is imperative that any marketing campaign be designed around the customer. His needs, his choices, his demands should be the focus point of it all. So then the first and foremost aim of marketing should be to communicate the key message to  potential as well as existing customers.

The trick here is to create a series of marketing techniques so that the customer gets ample time and opportunity to recognise and respond to the message being sent across. A lot of marketing tools and techniques can be used for this purpose. We will talk about some that are the most impactful, and therefore common: the key elements of a marketing campaign.

1. Publicity: All publicity is good publicity, or so they say. Well, this might not always be the case, but yes, publicity of any type does help boost sales because all the attention of target group is directed towards you. And let’s face it most big names have had their fair share of bad publicity! Cadbury had the worm episode, Coca-cola and Pepsi had the pesticide issue to tackle with, and Nano had to deal with the ‘on fire’ instances. But they all got past it with time and in the end it all worked out in the favour of the brand as the problem was strategically handled. PR has a major role to play when it comes to correcting bad publicity and infusing the media with all the ‘correct’ information.

2. Advertising: Another way of getting into the customers mind is to put your brand out there. This is what advertising does in order to get that coveted place in the customers’ mind – the ‘top-of-the-mind-recall’. Actually advertising and public relations, and all tools of marketing for that matter, have the same intent – to get the customer to first recognise, then be curious about, and ultimately desire the product. And if the desire can be converted into a purchase, then the marketing strategy behind the whole process can be considered to be a success.

3. Online Presence: Social Media is at the forefront of marketing campaigns today. You need to incorporate the online environment very neatly into your strategy. Be it Twitter, Pinterest, blogs, Facebook or your very own website, you need to incorporate these tools to get in touch with your TG. A sound online campaign can give you new customers and help you please current customers. Since the media is instant, you can measure your online performance instantly and alter/re-design your strategies as per the requirements.

4. Telemarketing: This is one element in the marketing tools kit that needs careful handling. But when applied in the right direction, this too is a great marketing tool. For instance, telemarketing works great when it comes to the business to business (B2B) segment.

It must always be kept in mind that the ultimate aim of all forms of marketing is to attain a satisfied, happy customer. Therefore, all the marketing tools so engaged in need to be fine-tuned and well balanced.

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How Media Students Should Use Social Media

Posted on 08 September 2011 by Cheryl Joy

The growth of the media industry has been tremendous over the last few years. The leaps that it has taken would put any prize horse to shame. There has been no looking back ever since people realized the power that lay in media…and the money. The amount of money riding in this industry is a clear indication of its success. But as with all success stories, even this one is not without merit. The media industry is one where creativity is a big buck winner and innovation is the need of the hour. And there is no questioning the worth of a truly original idea, it really works.

One of the newest entrants to this crazy yet interesting world is social media. For many here, including myself a while back, social media was equal to Facebook. That was all there was to it. However in reality it is not the case. While social media is not just Facebook, it definitely is one of its biggest success stories. There will be very few among us who do not have a Facebook account, let alone less than 200 friends. While this number is clearly not an indication of how liked you are in society, it surely speaks of the number of people that you can reach out to in a split second. That power itself is huge. There is a lot of potential in this medium and it has been evident with the kind of speed with which news spreads on social networking sites. Today, the fate of the movie can by all means be judged by the number of activity its site sees. Or making it a little easier, the number of comments or tweets about it.

However social media is not all about Facebook. It is just the start…going on to twitter and even blogs, this form of media has huge potential. How exactly can a media student use this form of media. The answer lies in the term itself- Social Networking. Networking is the buzz word for this industry where people and their opinion form the crux of all successes and failures. Media students should see networking sites as more than a means to broaden their friend circle, it should be a means to keep themselves in touch with as many people and information from the industry they wish to be part of. While this does not mean sending out strange friend requests and hounding people on Linked In, it simply means staying in touch with the industry as such.

It is important to be aware of all the happenings of the industry and this is easily done with all the blogs that are found on the net. While not all of them are potent sources of information, there are few which can really help an aspirant to understand the nuances of the industry. Apart from this, many of the people who blog about media are media persons themselves. While all of them might not be kind enough to encourage youngsters who mail them for information, the openness of the industry indicates that people will not be averse to the idea of helping new comers out. Especially on blogs, apart from getting information, one can build relationships with professionals who will be more than willing to spread their knowledge about the industry.

Apart from this the internet has also blessed us with more sites than one can possibly imagine. There are many sites for aspiring media professionals which give out information about the industry and sometimes even help by giving relevant projects. While there might not be much money in these projects, it will help students to get a taste of the industry and how it functions. An understanding of the industry will help them to get better exposure and thus a better job. Apart from the more obvious benefits, the learning curve is much greater when projects are undertaken. This also improves ones’ portfolio which again would help in getting a more quality job.

Thus media students should make it a point to understand the power of the industry that they aspire to enter. Accordingly they should use this understanding to make the most of the many forms that it has to offer. Using social media effectively can not only improve your chances of getting a better job, it will also aid in the learning process which at the end of the day is extremely important from the long term point of view.

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