Venus Water Heaters, a subsidiary of Venus Home Appliances Private Ltd has appointed OMG (Omnicom Media Group) as its media agency. The creative duties were passed on to Rubecon. The account was passed on to these agencies without any formal pitching process.

Prior to this, the media and creative rights were taken care by Mindshare and JWT.

Confirming the news, Ram Kumar, Director – Marketing, Venus Water Heaters, said, “We looked at various factors, including the ability to deliver the kind of time and attention that we required from our creative and media agency. After looking at different agencies, we felt that these two suited our requirements as they had the necessary expertise and the capability to bring in value addition for us.”

Kumar added, “Most of our advertising happens during the peak selling season, which is the third quarter, and we will be very active during that time during this year as well.”

The new agencies on board will also handle other brands under the Home Appliances range. The campaigns will be 360 degree campaigns utilizing traditional and digital forms of media.

Venus, a 40 year old company that has been a market leader and a pioneer in the water heater industry and is synonymous with water heaters across India.

Voltas India has appointed Lintas Media Group to take care of its media duties. The account is estimated to be worth Rs. 40 crore. Earlier, the account was handled by MPG India (the media agency of Havas Group).

Sudha Natrajan, president and chief operating officer, Lintas Media Group spoke about the win, “Our team is a good mix of brand and communication strategists. Our recommendations seemed holistic and robust to the company. Our aggressive stance for the company helped us win the account.”

She further added, “”While Voltas is one of the more popular brands, we found that it was losing out on mindshare among emerging consumers.”

Pradeep Bakshi, senior vice president and deputy COO, Voltas said, “The brand has been through challenging times. Having launched a new range of 50 exciting room airconditioners, keeping in mind the market’s heterogeneous nature, the brand is keenly looking at capitalizing through a blend of innovative solutions in media to woo every customer segment. We found a good partner who will walk this journey with us, in Lintas Media Group.”

V S Mani, senior vice president and general manager – Lintas Media Group, Delhi also added, “The kind of in-depth work on consumer and market segmentation that was presented to the client was highly appreciated.”