What: Polaris – Wilson College BMM Festival
When: 16 – 18th July, 2010 (Friday – Saturday – Sunday)
Where: Wilson College
X Factor: Celebrating its 10th Anniversary with some creative events lined up in the three day fest
Come June, and BMM students across the city begin preparing themselves for another grueling year in the course. Assignments and deadlines begin to pile up, days become longer and schedules busier. What better way, then, to bring in the madness of another year in BMM than with a festival?
Inaugurating an almanac full of exciting and challenging activities for media students, Polaris, Wilson College’s Mass Media festival, pulls everyone back on to their feet after a languid summer break and inspires students to don their thinking caps once again. Held in July every year on the spacious campus of the college, Polaris hosts contingents from colleges all across Mumbai, fostering healthy competition among them to win the much-coveted Polaris trophy.
John Keats best summed up what about Polaris, or the Pole star, we try to imbibe in us when he wrote, “Bright Star, would I were steadfast as thou art-”
Inspired by the guiding qualities of its celestial namesake, Wilson’s Polaris attempts not to perennially point North, but to head off in a different direction altogether each year, exploring novel ideas and opening up avenues that strive to expand the scope of the course beyond academic learning.
Polaris is a platform that attracts some of the best upcoming minds in the media industry to pit their wits against each other, with some of the most experienced and renowned maestros in the field judging these events and polishing skills. Polaris has had the honor of having judges or speakers highly acclaimed personalities from the media and entertainment industries including Prahlad Kakkar, Anupam Kher, Satish Kaushik, Chetan Bhagat, Luke Kenny, Sajid Khan and Amit Ashar among others. The festival has had its share of connections with the corporate world as well, having associated with various noted brands like Essar, Reliance, HDIL and Apple.