As part of a global consolidation of its marketing and media accounts, Vodafone-the telecom major company has handed over its media rights to Optimum Media Direction (OMD). Earlier the rights were with Group M’s Maxus.
The account highlights global media-buying across 19 regions, including the Czech Republic, Germany, Hungary, Italy and Spain — all regions where they previously held the business — as well as regions in which they weren’t managing the business, such as the U.K., Australia, India, Greece, Ireland and South Africa.
Thus taking care of European, Middle East and Asia-Pacific markets.
The pitch, which was called for three months ago, and the account has been won by Team Vodafone of WPP (for Europe, West Asia and Africa) and Carat (in the UK). Carat won the business in January this year from OMD.
The account transition from Maxus to OMD will happen over the next few months, as per a Vodafone spokesperson. In India, the advertising spends for the brand is pegged at approx Rs 300 crore.