VIP, the largest luggage brand in Asia has called for a pitch next month. The winning agency would handle creative duties for brands under the VIP umbrella, including Coupe, Nuovo and Aristrocrat. The account size is estimated at Rs.23 crore.
Lowe is the current creative agency for VIP and will not participate in the pitching process next month. Agencies pitching for the brand include Leo Burnett, McCann Erickson, Saatchi & Saatchi and BBH.
Lowe had won the account four years ago after pitching for Alpha, one of brands under VIP. In 2007, Alpha was discontinued and so was the advertising campaign.
The latest development had been signing Shahid Kapoor as the brand ambassador, which were followed by two television commercials.