The Best and the Bad: Surf Excel & Lays Baked Chips

Posted on 06 August 2012 by Gaurav Gandhi (Contributing Writer)

Every week I’ll be reviewing ads – TVCs, print ads, banners, hoardings – and bringing to you the best and bad of the lot. The battle of the ads has begun and it is time you start to take sides! You can agree or disagree with me, but you must feel free to express that.

Here we go!

BEST: Surf Excel Cricket Commercial

The Surf Excel Cricket Commercial complements the ‘Daag Acche Hai’ tagline really well. The message is kept really simple, the ad focuses on the USP of the product, with a really touching concept that makes the viewer smile. Eventually, along with the concept, the product attains a recall value among the potential consumers i.e. the mothers. Agency – Lowe Lintas. Link –

BAD: Lays Baked Chips

The Lays Baked commercial could have been improved upon. Since it is the product is baked, the price is higher and it targets the higher middle and higher class of the society.  Thus a more thorough and mature concept would have been appreciated by the TG and that would help increase sales as well. It is the concept that sells the product, especially if you’re dealing with a niche audience. Also, I think more is expected out of Lays as a brand. This simply does not cut it.                                                                                                                                                                                                                                  Agency – JWT India. Link –

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