Every week I’ll be reviewing ads – TVCs, print ads, banners, hoardings – and bringing to you the best and bad of the lot. The battle of the ads has begun and it is time you start to take sides! You can agree or disagree with me, but you must feel free to express that.
Here we go!
Bad: Hero Maestro
The tagline for Hero Maestro reads ‘Such a boy thing’ and it tries to portray the image of a scooty being the perfect ride for young boys. The idea has potential but it has not been well executed. The presence of the old man does not make much sense. The USP of the product are not highlighted and the viewer is left confused as to what the product actually is about. I’m sure the potential consumer would appreciate something better that would help increase the brand recall and increase his inclination towards the product. Overall, the does not impress. Proper justice hasn’t been done to the product and idea. Link - http://indianadforum.com/ad-categories/viewvideo/1596/automobile-ads/hero-maestro-tv-ad-such-a-boy-thing