NewsX, a 24 hour rolling news television channel in India launched in 2008 has appointed TBWA India as its integrated communication partner. The account is estimated to be worth Rs. 15 crore. Earlier, the account was handled by McCann Erickson.

TBWA won the account after a multi-agency pitch. Lowe and McCann Erickson were among the other agencies who pitched for the account.

NewsX intends to refresh the brand image and re-position itself in the minds of its TG. The channel has also made some new appointments in the top management, hoping to re-construct a fresh view for the channel.

NewsX is a part of INX Network.