TBWA India has announced Nirmalya Sen as MD. Sen was earlier working as COO, North, TBWA/ India. Company officials confirm and say the news was expected to be announced. Sen has 18 years of experience in the advertising industry and has worked with agencies like Jenson & Nicholson, and agencies like Trikaya (now Grey India) and Saatchi & Saatchi.

Shiv Sethuraman, CEO, TBWA India Group said, “Nirmalya is one of our most capable leaders. He has done a fantastic job in Delhi in terms of building the TBWA brand as well as partnering Anirban Sen to create a body of very, very good work. He is one of the rare people in the business who develop existing clients with as much facility as hunting for new business. In his new role, he will oversee the advertising agency nationally as well as drive our Disruption and Media Arts effort”.

Sen confirmed the news and added, “My priority will be to bring that brand alive for all our clients in India with Disruption, Media Arts, the unique TBWA creative culture and our fantastic talent pool.”

Sen has worked for renowned brands like Britannia Cheese, Tata Tea, Nestle (Cerelac and Milo), Arvind Mills, and Panasonic to name a few.