Hoonur.com is the latest venture by Balaji Telefilms, owned by Ekta Kapoor. Hoonur.com is a talent showcase portal aimed at targeting aspirants hoping to work in the entertainment industry.Hoonur.com will showcase profiles of various aspirants online and act as a platform between employers and struggling talent. Hoonur will allow studios to screen talent for auditions from the site making the process transparent as well as reliable.
Earlier the work was done through studios and work was given on mere recommendations. Uday Sodhi, CEO of New Media for Balaji Telefilms, feels that job portals like Naukri, Monster, TimesJobs and ClickJobs are mass oriented and are not effetive for the niches. He also added that there is a significant amount of talent that needs to be hired – actors, actresses, script writers etc, and much of this industry is fragmented, making it a complicated task to hire new talent.
The site will also be a sigh of relief for the struggling talent who have to approach various agents as well as agencies for work. All they need to do is upload their profile and make sure it’s impressive.
Currently he site is focusing on the profiles and database. Sodhi sees revenues from Hoonur by the end of this year, with advertising as the main revenue stream. The company is looking at (online) display as well as event driven advertising. “For example, somebody wants to do an event around a certain product or around or an FMCG company wants to do and event around a product of theirs”, concluded Sodhi.