After a rigorous multi-agency pitch, Palasa Creative House was announced as the creative partner for Zee School and Kidzee. Zee School and Kidzee are part of Zee Interactive Learning Systems (ZILS), owned by the Essel Group. The account is estimated worth Rs 11 crore. Earlier the account was handled by Ingnitee India.

Palasa will be responsible for Zee School as well as Kidzee. Confirming the development, Sandeep Bomble, Founder & Creative Director, Palasa Creative House, stated, “The brief given to us was to understand the anxiety of parents choosing a pre-school. The communication will be based on two parameters — Kidzee and Zee School. Our target groups for the businesses are the franchises and customers targeting through the characteristic of uniqueness and development of a child.”

Palasa Creative House was set up in 2004 and has worked for brands like Medispa, Star Pravah, Circle, Sykz gym in the past.