RK Swamy BBDO has appointed Mukesh Anand as a principal consultant for the agency. Prior to this, Anand was working with Heroes Project (HP is a non-governmental media campaign on HIV/ AIDS supported by Bill & Melinda Gates Foundation), Mumbai as creative director.
Confirming the news, Anand said, “R K SWAMY BBDO is a place with a rock-solid foundation and an inventive approach to work. Progressive thinking and steadfast growth with a humane touch has always been their mantra. It feels great to be back and I look forward to take on and deliver what is expected of me.”
Anand will report to Sangeetha N, president (West) and executive creative director.
Sangeetha N added, “Mukesh brings with him the remarkable ability to understand the communication needs, innovate and translate the most complicated subjects into relatable creative ideas. This, combined with his team player skills and impressive creative experience, will bring in a compelling perspective to the creative leadership team in R K Swamy BBDO.”
In the past, Anand has worked with agencies like McCann Erickson, JWT and RK Swamy BBDO Delhi.