Mediaedge:cia, the first global communications planning and implementation agency in India has won the Mercedes-Benz India business. Earlier this year, the agency had bagged accounts like Zee Entertainment and Colgate Palmolive.
Prior, to this the account was handled by Media Direction (the media services arm of RK Swamy BBDO).
Mercedes-Benz has been associated with India for more than 50 years. Currently, its activities range from local production of Mercedes-Benz cars to making available imported Mercedes-Benz cars. It also provides commercial vehicle operations, sources global auto components and offers captive automotive technology research and development.