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Lux ropes in Katrina for its new variant

Posted on 05 March 2010 by BMMBoxer

All the leading ladies of Bollywood have endorsed Lux at the peak of their respective careers. And the latest name to follow tradition is Katrina Kaif. Lux officials have roped in Katrina Kaif as the new face of Lux Purple Lotus and Cream, the new variants from HUL.

Katrina will be seen in a TVC created by JWT, directed by Marco and shot in Bangkok.
Sudhanshu Vats, vice-president, home care and skin cleansing, HUL “Lux, over the years, has been known for introducing exciting innovative variants for its consumers and here’s another such variant which is sure to appeal to consumers with its unique purple color and sensuous aroma. We look forward to this variant becoming a favorite amongst consumers across India.”

“Lux has always used stars that are on top and even the stars realize that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time,” concluded Nandita Chalam, VP and senior creative director, JWT, the agency which has worked on the latest TVC.

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