Lowe Lintas has bagged the creative rights for Mayden Pharma India. It is a Cochin-based company which deals with herbal medicines. Lowe will take care of strategic planning and brand launches related to the brand’s communication.

Tarun Chauhan, senior vice-president, Lowe Lintas said, “It was more of strategy-based pitch, rather than creative. Lowe’s ability to think out of the box helped us win the business.”

Sujit Nair of Lowe Lintas spoke more about the account, “The category is exciting and Mayden Pharma’s plans are ambitious. It’s a massive opportunity for the brand. We are all charged up to make the most of it.”

The account was won after a multi-agency pitch. The team handling the account will be headed by Sujit Nair along with Arun Raman (the strategic planner. Subramani Ramachandran and Rajeev Hajare will head the creatives and client servicing.

Navin Nair, executive director, Mayden Pharma, also added, “Lowe’s strategic approach towards the brief, creative solutions to building the brand and 360- degree capabilities helped to swing the decision in their favour. With the brand insights from Lowe Lintas, we also intend to introduce a number of significant innovations in our ayurvedic range of products.”