IndiaMART.com, the online business portal is all set to reach out to its target group. The portal has launched an extensive two month campaign across radio, Internet and print media. The campaign will spread awareness amongst buyers and suppliers regarding the medium and will encourage them to partner with the site.
Launching the ad campaign, Dinesh Agarwal, founder and CEO, IndiaMART, said: “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on Internet. IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish all SMEs and MSMEs become part of the silent revolution and adopt Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.”
Agarwal also said, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore on Internet.”
Arun Tyagi, general manager, marketing, IndiaMART.com, spoke about the campaign, “India has more than 10 million SMEs, out of which only about one million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of Internet to the small and medium businesses and make them understand how Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to the large part of the target audience. In a first of its kind branding experiment, we will have presence in the national daily newspapers during the entire duration of the campaign.”
The print campaign will be featured in newspapers like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. The campaign will also have an online presence by featuring on Google, Yahoo, Rediff, Moneycontrol, Times of India. com , Economictimes.com , Indianexpress.com etc. and other 1000+ websites.