3 Idiots ties up with Zapak for digital buzz

Posted on 06 December 2009 by BMMBoxer

The team of 3 Idiots is leaving no stone unturned for the promotion of the their latest movie. The makers of the movie have tied up Zapak.com to create digital buzz in the online world. Zapak has designed and developed the website for 3 Idiots. The site is a refreshing change from the usual sites that tell you more about the movie.

The site is an interactive one with stories of genius’ like Albert Einstein, Aryabhatta and others. Also, to engage the visitors is a contest which could win you a premier ticket of 3 Idiots.

Zapak Digital Entertainment COO Rohit Sharma said, “We are delighted to partner with one the most prestigious Production houses – Vinod Chopra Films. This coupled with the fact that Aamir Khan is an extremely creative marketer, we have created the first of its kind digital strategy for any Bollywood, which we believe fits very well with the theme of the movie and will connect with the Youth of India.”

Amir Khan also added, “Internet and mobile are increasingly becoming the preferred destinations for the youth of Today. With over 50% of India below the age of 25 years, I believe that it is imperative for movies to have a strong and concerted Digital strategy. In this association with Zapak we have jointly created the most clutter-breaking and innovative movie website.”

Check out the site and become a part of Idiots Academy 🙂

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