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Company snapdeal
Snapdeal*is an*e-commerce*company based in*India.
It is a daily deals' website that features discount offers across lifestyle segments such as dining, health & beauty, entertainment, travel, etc.
The company was founded by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi who were friends since school.
What’s in there for the merchant?
Snapdeal.com serves as an advertising platform for*merchants*and a discount platform for customers.
For the merchants who partner with Snapdeal, it is a cost-effective channel for acquiring new customers. It also works as a risk-free alternate*marketing channel.
From the merchant’s standpoint, they are passing on the customer acquisition cost in the form of a discount offer.
How does ‘snapdeal.com’ earn?
Snapdeal(SD) gets the best offer possible from the merchants from around 65 cities across India and then deducts a small amount of commission.
SD aims at showing at least 40-90% off in the deals from what actually one has to pay. Depending upon how good the offer is, SD deducts their commission starting from Rs. 99 going up to Rs. 299.
Benefit to customers
Deep discounts
Discover services/merchandise that they didn’t know of
Access to new services/merchandise
smaller ‘side deals’ in addition to main deal
Deal personalization based on voluntary disclosure of preferences
Deals divided up by ZIP code
Customer demographics
Early adopters: Highly affluent with disposable income
‘ Urban females’
18-34 yrs
Likely facebook and Twitter users
60k-200k users/ city
100- 1000 users/deal/city
Snapdeal: PRODUCTS & PRICING
For products, SD has a particular set of commission. The most ideal amount of commission SD charges with selling a product is 23%.
More than 50-60 thousand products are available online for customers to choose from.
Snapdeal*is an*e-commerce*company based in*India.
It is a daily deals' website that features discount offers across lifestyle segments such as dining, health & beauty, entertainment, travel, etc.
The company was founded by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi who were friends since school.
What’s in there for the merchant?
Snapdeal.com serves as an advertising platform for*merchants*and a discount platform for customers.
For the merchants who partner with Snapdeal, it is a cost-effective channel for acquiring new customers. It also works as a risk-free alternate*marketing channel.
From the merchant’s standpoint, they are passing on the customer acquisition cost in the form of a discount offer.
How does ‘snapdeal.com’ earn?
Snapdeal(SD) gets the best offer possible from the merchants from around 65 cities across India and then deducts a small amount of commission.
SD aims at showing at least 40-90% off in the deals from what actually one has to pay. Depending upon how good the offer is, SD deducts their commission starting from Rs. 99 going up to Rs. 299.
Benefit to customers
Deep discounts
Discover services/merchandise that they didn’t know of
Access to new services/merchandise
smaller ‘side deals’ in addition to main deal
Deal personalization based on voluntary disclosure of preferences
Deals divided up by ZIP code
Customer demographics
Early adopters: Highly affluent with disposable income
‘ Urban females’
18-34 yrs
Likely facebook and Twitter users
60k-200k users/ city
100- 1000 users/deal/city
Snapdeal: PRODUCTS & PRICING
For products, SD has a particular set of commission. The most ideal amount of commission SD charges with selling a product is 23%.
More than 50-60 thousand products are available online for customers to choose from.