Tweet
display material
Display work for your Exhibition. All exhibition stands will have some display work. It is not possible to describe every type of display technique It should be kept in mind that the whole reason for being at the exhibition is to show goods, products or services and to attract the attention of potential goods, products or services and to attract the attention of potential buyers.
Smaller products can be shown on shelves, in showcases, mounted on panels. Larger pieces of machinery may stand in a prepared decorative bed on the floor of the stand. If it has moving parts and is to be demonstrated in a working state it will need protective railing or fencing to prevent accidents. It may need toughened glass screens; grinding or similar operations are involved. Amplification of the demonstrator’s voice may be necessary if the machine is noisy. Photographs of alternative models may be displayed adjacent to a demonstration. They should be wet-mounted on separate panels, which can then be pinned to a wall in the appropriate position. This is useful if the photo panel is to be retained after the exhibition. If the product is uninteresting in appearance it will be the task of the designer or display artist to find a means of enhancing the product interest. Lighting is all-important. Displays should be well illuminated. Low-voltage spotlights are a most effective light source. They can be adjusted to throw a circle of light the size of the actual item being displayed or to give a general spread of light. It should be remembered that the ambience of fluorescent light is cold. It can be provided in various tints of white but it does not emit any heat at all whereas tungsten lights are warm in every sense. They can transform a product display if well used, but if they are used as roof lights shining down ion people’s heads they will cause glare and headaches, and will become a nuisance to visitors and staff alike. Lighting is a specialized art and proper advice should be sought.
Electrical energy can be very expensive at exhibitions and the inexperienced exhibitor can waste a great deal of money. Animation and Colour Movement and colour attract attention. Colour can also be used through floral displays or with coloured lights, perhaps changing colours on different displays or products. Most animation is based on switches and relays, combined with varieties of turntables driven by electric motors, often with variable speed capability. Lights and mirrors can also be used to good effect. Video projection and multi-screens, laser theatres, holograms and talking heads are some of the animation effects commonly being used. Using all these basic techniques animators can create almost any effect.As well as animated and electrical effects exhibition model agencies can now supply specialist staff like walking clowns and robots – indeed, mechanical figures of any desired character – which are especially effective for children's events and promotions.
Stand Design
The designer's role is most important in contributing to the success of an exhibition project. Great care should be taken in selecting the best person for the event.
Exhibition design is a specialized craft and should be carried out by a professional - not just anyone.
You will have prepared a full and considered brief reflecting the needs of the people and departments who are involved, and this should now be passed to a competent exhibition designer. There are several ways of making a choice if you do not know of an appropriate designer. For example, advertising and PR agencies can usually provide names of people or design organizations they have used with success for other clients. Exhibition organizers will also be able to suggest people who have designed successful stands at their shows. For some industries, such as building and construction events, some architects will undertake exhibiting design.
The final choice of designer depends on your requirements. If you decide on a' shell scheme' at a minor exhibition, you will probably need only to establish a simple setting by means of display panels, self-standing display pieces, graphics and interesting arrangements of your own products.A good designer can usually provide an adequate design at a realistic cost.
Quite often the whole purpose of taking such a stand is to keep the cost down, often the case in a first-time exhibition. If you have booked 'space only', the whole stand has to be designed and built. The exhibition brief you have prepared will indicate the considered views of your company. It details the stand size and position, your general and particular requirements. You may have appointed the designer before you finalized the brief and budget, in which case the design contribution will already have been made and incorporated in the brief. If not, the full value of the written brief will now become apparent. Successful designers will have several projects happening at the same time and, like all creative people, they will appreciate the requirements and details being gathered together in a logical order so that they can devote their time and talent to creative rather than administrative work.
Display work for your Exhibition. All exhibition stands will have some display work. It is not possible to describe every type of display technique It should be kept in mind that the whole reason for being at the exhibition is to show goods, products or services and to attract the attention of potential goods, products or services and to attract the attention of potential buyers.
Smaller products can be shown on shelves, in showcases, mounted on panels. Larger pieces of machinery may stand in a prepared decorative bed on the floor of the stand. If it has moving parts and is to be demonstrated in a working state it will need protective railing or fencing to prevent accidents. It may need toughened glass screens; grinding or similar operations are involved. Amplification of the demonstrator’s voice may be necessary if the machine is noisy. Photographs of alternative models may be displayed adjacent to a demonstration. They should be wet-mounted on separate panels, which can then be pinned to a wall in the appropriate position. This is useful if the photo panel is to be retained after the exhibition. If the product is uninteresting in appearance it will be the task of the designer or display artist to find a means of enhancing the product interest. Lighting is all-important. Displays should be well illuminated. Low-voltage spotlights are a most effective light source. They can be adjusted to throw a circle of light the size of the actual item being displayed or to give a general spread of light. It should be remembered that the ambience of fluorescent light is cold. It can be provided in various tints of white but it does not emit any heat at all whereas tungsten lights are warm in every sense. They can transform a product display if well used, but if they are used as roof lights shining down ion people’s heads they will cause glare and headaches, and will become a nuisance to visitors and staff alike. Lighting is a specialized art and proper advice should be sought.
Electrical energy can be very expensive at exhibitions and the inexperienced exhibitor can waste a great deal of money. Animation and Colour Movement and colour attract attention. Colour can also be used through floral displays or with coloured lights, perhaps changing colours on different displays or products. Most animation is based on switches and relays, combined with varieties of turntables driven by electric motors, often with variable speed capability. Lights and mirrors can also be used to good effect. Video projection and multi-screens, laser theatres, holograms and talking heads are some of the animation effects commonly being used. Using all these basic techniques animators can create almost any effect.As well as animated and electrical effects exhibition model agencies can now supply specialist staff like walking clowns and robots – indeed, mechanical figures of any desired character – which are especially effective for children's events and promotions.
Stand Design
The designer's role is most important in contributing to the success of an exhibition project. Great care should be taken in selecting the best person for the event.
Exhibition design is a specialized craft and should be carried out by a professional - not just anyone.
You will have prepared a full and considered brief reflecting the needs of the people and departments who are involved, and this should now be passed to a competent exhibition designer. There are several ways of making a choice if you do not know of an appropriate designer. For example, advertising and PR agencies can usually provide names of people or design organizations they have used with success for other clients. Exhibition organizers will also be able to suggest people who have designed successful stands at their shows. For some industries, such as building and construction events, some architects will undertake exhibiting design.
The final choice of designer depends on your requirements. If you decide on a' shell scheme' at a minor exhibition, you will probably need only to establish a simple setting by means of display panels, self-standing display pieces, graphics and interesting arrangements of your own products.A good designer can usually provide an adequate design at a realistic cost.
Quite often the whole purpose of taking such a stand is to keep the cost down, often the case in a first-time exhibition. If you have booked 'space only', the whole stand has to be designed and built. The exhibition brief you have prepared will indicate the considered views of your company. It details the stand size and position, your general and particular requirements. You may have appointed the designer before you finalized the brief and budget, in which case the design contribution will already have been made and incorporated in the brief. If not, the full value of the written brief will now become apparent. Successful designers will have several projects happening at the same time and, like all creative people, they will appreciate the requirements and details being gathered together in a logical order so that they can devote their time and talent to creative rather than administrative work.