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NEW PRODUCT(CAKE) LAUNCH
BY PRATIMA POOJARI
INDEX
SR NO. TOPIC
1
LOGO, NAME, TAGLINE, ETC
2
COMPANY PROFILE
3
ENVELOPES & RECEIPT
4
VISITING CARD
5
GREETING CARDS
6
PRODUCT PROFILE
7
CONSUMER PROFILE
8
WHY CAKES????
9
MERCHANDISING & GIFTS
10
MARKETING RESEARCH
11
WHAT ARE CAKES MADE OF???
12
ADVERTISEMENTS
13
STORYBOARD
14
4 P’s
15
WEBPAGE
COMPANY PROFILE :
Modernisation, globalization are words which are coming up in the 21st century so the choices, taste, lifestyle, standard of living are changing rapidly. As people are coming closer and accepting various cultures.
“Live life to the fullest by celebrating every moment” is what our company always believes. The cakes are the best product that could make a moment more memorable as young generation always wants something new and fascinating.
Thus we feel and trust our product that will definitely bring smile on every individual.
.
SHOP NAME DELISH BAKERY
COUNTRY INDIA
ADDRESS SHOP NO.3, NEAR RAILWAY STATION, THANE (E)
PRODUCT WE OFFER CAKES
YEAR ESTABLISHED 1ST AUGUST,2013
BUSINESS TYPE OUTLET
EMPLOYEES 3 CHEFS,5 SALESPRESON, 2 DELIVERY BOYS
OBJECTIVES:
1. CONSUMER EXPECTATIONS
2. MAKING A GREAT PLACE
3. GREAT SERVICE
ENVELOPE :-
RECEIPT :-
VISITING CARD :-
GREETING CARDS :-
C-CLEANLINESS
H-HYGIENE
A-ACCURACY
M-MAINTAINANCE
P-PRODUCT
S-SPEED
Some of the quality control steps we implement are in the following areas:
• Quality Assurance Systems
• Raw Material Quality & Services
• Process Monitoring & Control
• Finished Product Management
• Food Safety (HACCP)
• Good Hygiene Practice (GHP)
So no matter if you see a “PEARL” cake shop sign, you know it's a sign of trust, a sign that promises world-class quality.
OUR VISION
• To supply the best quality products with value for money
• To continue being the nation's No. 1 cake brand by extending our presence to all towns in India and abroad.
• For us, the customer is the valued creamy centre around whose satisfaction all activities revolve.
• Our delicious world-class quality value-for-money products are the automatic choice for anyone who wants to Go Ahead and Celebrate
SWOT ANALYSIS
STRENGTH:-Positive energy, teamwork, consistent quality, freshness of product, consumer satisfaction, and consumer focus.
WEEKNESS:-Being a perishable product risk of spoilage due to moisture in atmosphere.
OPPORTUNITIES:-Expansion, Diversification.
THREAT:-competitors. (e.g. MONGINIS)
PRODUCT PROFILE
PRODUCT : CAKES
NAME OF THE PRODUCT : DELICATO
PUNCH LINE : “FOR EVERY OCCASION
A GRAND CELEBRATION”
STANDARD SIZE : ½ KGS
FLAVOURS : CHOCO WITH STRAWBERRY AND DRY
FRUITS
CONSUMER PROFILE
TARGET CUSTOMER : STUDENTS AND RESIDENCE
AGE GROUP : ANY ONE
CLASS : NO CLASS BARRIER
EDUCATION : NOT REQUIRED
LOCATION : THANE DIST.
DELICATO
We are launching our new cake name as creamiano on basis of the survey we have conducted. The name is a Latin type word that sounds more stylish, creamy, and mouthwatering that could definitely attract young generation.
It consists of material of best quality and the flavor, appearance that we have given to our product is totally new.
As per our survey the most demanded products are blackforest, chocolate so we have decided of making a new cake that will satisfy our customer needs by every aspect. It will include the delicacies of dry fruits that could pour richness of cashews, walnut, fresh cream and choc chips.
This new product will give tough competition to various products of ‘MONGINIS’
REASONS: our various strength of the products likes;
1. QUALITY
2. FRASHNESS
3. REASONABLE PRICE
4. TASTE
5. HYGENIC
6. PACKAGING
WHY CAKES?????
The cake is most favorable product in the market as it is a consumable item. The demand of the product is very good as it has become the as eating a food so it is rightly to be said as “OCCASSION TO EK BAHANA HAI HUME TO SIRF CAKE KHANA HAI”.
Quality
Our product has high quality. Raw materials used for the production of product are of standard quality, which on process leads to a better quality of output.
Hygiene
Our product and our outlet maintain an excellent hygiene.
a. Cleanliness: There is daily and proper cleaning done in our outlet.
b. Processing: Machinery used to prepare cakes are properly maintain, cleaning is done properly before production.
c. Workers: Chef keeps hygiene by wearing cloves, apron, chef caps etc.
d. Display and storing places: They are displayed in a glass shelf’s, which are cleaned regularly.
MERCHANDISES :-
GIFTS & KEYCHAINS :-
MARKETING RESEARCH
According to Philip Kotler, “Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.”
Marketing research is concerned with marketing studies of specific marketing problems and opportunities. In other words it helps in finding out and solving marketing problems. It is a key to the evolution of successful marketing strategies and programs.
Our marketing research is mainly based on Thane. For research we took a sample of 100 students out of which only 100 responded as students were good to provide us the information. We visited Thane College as JOSHI BEDEKAR. As our main targets were the student’s approaches. On the basis of survey we have collected the information and analyzed below we have provided the chart.
Q.1 Do you eat cakes?
Q2. Do you prefer it occasionally or usually?
Q3. Different flavors in the market?
Q.4 For which factors do you give more preference?
Q.5 what is most considerable factors our competitor have?
What are CAKES made of?????
Different cakes have different recepies as we can say different qualities in the cakes and our existing product was also a cake so we have decided to launch a new product on the basis survey we have made.
EXISTING CAKE
NAME: CHOCOLATE, PINEAPPLE, MAWA, STRAWBERRY.
QUANTITY: DEPENDS (500 GMS,ETC)
PRICE: MIN 150/-
NEW CAKE
NAME: DELICATO
QUANTITY: MIN 500GM
PRICE:145/-
ADS :-
HOARDING ADS :-
STORY BOARD:
SCENE: In a Hospital
An old man is lying on a bed in a hospital counting the last few minutess of his life. His son wants him to sign an important paper before dying. But his father is unable to move his hand because he is hungry and weak. So the son feeds him with food. But still he is unable to move his hand. Then the son tries to feed him with different eatables in the room. But nothing happens. Finally he sees a DELICATO CAKE kept on the table. He feeds him with the DELICATO CAKE. As soon as his father finishes eating the cake he gets up from the bed and starts dancing like crazy. The son is surprised and happy to see his father dancing. Finally he signs the paper only due to DELICATO CAKE made by DELISH BAKERY – DELICIOUSLY AWESOME.
MARKETING MIX
4 P’s of the marketing which consist of PRODUCT, PRICE, PLACE, and PROMOTION. This is very much essential for launching the new product, by considering all these points it would be beneficial for us.
PRODUCT
An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable razor.
A product is the core of any marketing mix.
Quality:
Our product has high quality. Raw materials used for the production of product are of standard quality, which on process leads to a better quality of output.
Quantity:
Quantity of cakes depends on the product range.
Hygiene:
Our product and our outlet maintain an excellent hygiene.
a. Cleanliness: There is daily and proper cleaning done in our outlet.
b. Processing: Machinery used to prepare cakes are properly maintain, cleaning is done properly before production.
c. Workers: Chef keeps hygiene by wearing cloves, apron, chef caps etc.
d. Display and storing places: They are displayed in a glass shelfs, which are cleaned regularly.
Packaging:
Cakes are packed in our standard packs depending upon the sizes. Firstly the cakes are placed over a tray and then inside a cardboard box for convenient handling.
PRICING
Introduction
Pricing is undoubtedly one of the most important decisions areas of marketing. Price and sales volume together decide the revenue or profits of any business. As the sale volume is in itself is dependent on price, pricing really becomes the key to the revenue of the business.
Importance of pricing
Companies can resort to two broad strategies routes – the price route and non price route. Those who take to the non price route concentrate on elements like product, distribution, advertisement, personal selling and sales promotion. In their marketing strategy. They try to meet the competitors on the non price front rather than non price. Some other firms attached great important to pricing and believe that they can always break costumers brand loyalty by a lower price.
The interesting point is that pricing is an important decision area, whether the firms takes to the price route on the non price route in its marketing strategy.
Pricing acquire its important on account of yet another consideration – it is a risky area of decision in marketing management. Mistake s in pricing decisions seriously affects the firm, its profits, growth and future.
NEW PRODUCT: DELICATO
PRICE: FOR 500 GM
145/-
PROMOTIONAL STRATEGIES
As the product of the company depends upon the different strategies to make its market demands so the promotional strategies that we are following are:
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising helps in the promotion of the product in the market.Examples: Print ads, radio, television, brochures and catalogs, signs, in-store displays, posters, and banner ads. Therefore the advertisements made by our outlet are published in television, radio, newspapers, banners etc. The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Advertisements are also made on all the radio stations and also published in the ‘times of India’ newspaper. Banners are also displayed in many areas to attract the customers.
Benefits of advertising to our outlet:
• Awareness: One of the main benefits of advertising is to create awareness of the product. Thus it creates awareness among the people and may help in promoting the sales.
• Complete product knowledge: Advertising helps to inform about the product and also induces the target audience to buy it.
• Increase in demand: As people come to know about the product and also its features then there may be increase in the demand of that product.
• Increase in sales : Due to advertising the demand is increased . This increase in demand may create an increase in the sales.
Incentives designed to stimulate the purchase or sale (demand) of a product, usually in the short term. Examples: Coupons, discounts, schemes, contests, product samples, and exhibitions. The outlet provides with various sales promotion as follows:
Discount offers : Popularly known as price off, the manufacturer offers a discount off the list price on each unit purchased by the retailer. Thus to promote our sales, the outlet provides discount for the customers.
Product samples : Here the free quantity of product is given to the customers. We are generally using this strategy as we are launching a new product in the market. This tool works efficiently when the product is unique and different.
Schemes : many new schemes will be provided to promote the sales. Schemes like 20% discount on any of the special occasion, special schemes for the students, one on one free product, etc.
WE PROVIDE GIFTS LIKE BALLONS,DECORATIVE ARTICLES DURING BIRTHDAYS AND SPECIAL OCCASION.
Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts when deciding upon your unique marketing communications mix, you should also consider the Product Life Cycle
WEBPAGE:-
Delish Bakery is a small business established in 2013. It was set up due to the desire and the need of a mother to stay at home. Because of Pratima's love and joyful spirit, she bakes from the heart in which the taste of love can be relished from every bite.
Delish Bakery is popular because it’s first ingredient is love and the rest is made from starch to present you deliciously awesome cakes.
CONCLUSION
Working on this project was a great experience where i actually applied my creativity, time management which is going to help me in my professional as well as personal life.
Apart from this it also helped me to acquire knowledge regarding various strategies which are taken into consideration while launching a new product.
BY PRATIMA POOJARI
INDEX
SR NO. TOPIC
1
LOGO, NAME, TAGLINE, ETC
2
COMPANY PROFILE
3
ENVELOPES & RECEIPT
4
VISITING CARD
5
GREETING CARDS
6
PRODUCT PROFILE
7
CONSUMER PROFILE
8
WHY CAKES????
9
MERCHANDISING & GIFTS
10
MARKETING RESEARCH
11
WHAT ARE CAKES MADE OF???
12
ADVERTISEMENTS
13
STORYBOARD
14
4 P’s
15
WEBPAGE
COMPANY PROFILE :
Modernisation, globalization are words which are coming up in the 21st century so the choices, taste, lifestyle, standard of living are changing rapidly. As people are coming closer and accepting various cultures.
“Live life to the fullest by celebrating every moment” is what our company always believes. The cakes are the best product that could make a moment more memorable as young generation always wants something new and fascinating.
Thus we feel and trust our product that will definitely bring smile on every individual.
.
SHOP NAME DELISH BAKERY
COUNTRY INDIA
ADDRESS SHOP NO.3, NEAR RAILWAY STATION, THANE (E)
PRODUCT WE OFFER CAKES
YEAR ESTABLISHED 1ST AUGUST,2013
BUSINESS TYPE OUTLET
EMPLOYEES 3 CHEFS,5 SALESPRESON, 2 DELIVERY BOYS
OBJECTIVES:
1. CONSUMER EXPECTATIONS
2. MAKING A GREAT PLACE
3. GREAT SERVICE
ENVELOPE :-
RECEIPT :-
VISITING CARD :-
GREETING CARDS :-
C-CLEANLINESS
H-HYGIENE
A-ACCURACY
M-MAINTAINANCE
P-PRODUCT
S-SPEED
Some of the quality control steps we implement are in the following areas:
• Quality Assurance Systems
• Raw Material Quality & Services
• Process Monitoring & Control
• Finished Product Management
• Food Safety (HACCP)
• Good Hygiene Practice (GHP)
So no matter if you see a “PEARL” cake shop sign, you know it's a sign of trust, a sign that promises world-class quality.
OUR VISION
• To supply the best quality products with value for money
• To continue being the nation's No. 1 cake brand by extending our presence to all towns in India and abroad.
• For us, the customer is the valued creamy centre around whose satisfaction all activities revolve.
• Our delicious world-class quality value-for-money products are the automatic choice for anyone who wants to Go Ahead and Celebrate
SWOT ANALYSIS
STRENGTH:-Positive energy, teamwork, consistent quality, freshness of product, consumer satisfaction, and consumer focus.
WEEKNESS:-Being a perishable product risk of spoilage due to moisture in atmosphere.
OPPORTUNITIES:-Expansion, Diversification.
THREAT:-competitors. (e.g. MONGINIS)
PRODUCT PROFILE
PRODUCT : CAKES
NAME OF THE PRODUCT : DELICATO
PUNCH LINE : “FOR EVERY OCCASION
A GRAND CELEBRATION”
STANDARD SIZE : ½ KGS
FLAVOURS : CHOCO WITH STRAWBERRY AND DRY
FRUITS
CONSUMER PROFILE
TARGET CUSTOMER : STUDENTS AND RESIDENCE
AGE GROUP : ANY ONE
CLASS : NO CLASS BARRIER
EDUCATION : NOT REQUIRED
LOCATION : THANE DIST.
DELICATO
We are launching our new cake name as creamiano on basis of the survey we have conducted. The name is a Latin type word that sounds more stylish, creamy, and mouthwatering that could definitely attract young generation.
It consists of material of best quality and the flavor, appearance that we have given to our product is totally new.
As per our survey the most demanded products are blackforest, chocolate so we have decided of making a new cake that will satisfy our customer needs by every aspect. It will include the delicacies of dry fruits that could pour richness of cashews, walnut, fresh cream and choc chips.
This new product will give tough competition to various products of ‘MONGINIS’
REASONS: our various strength of the products likes;
1. QUALITY
2. FRASHNESS
3. REASONABLE PRICE
4. TASTE
5. HYGENIC
6. PACKAGING
WHY CAKES?????
The cake is most favorable product in the market as it is a consumable item. The demand of the product is very good as it has become the as eating a food so it is rightly to be said as “OCCASSION TO EK BAHANA HAI HUME TO SIRF CAKE KHANA HAI”.
Quality
Our product has high quality. Raw materials used for the production of product are of standard quality, which on process leads to a better quality of output.
Hygiene
Our product and our outlet maintain an excellent hygiene.
a. Cleanliness: There is daily and proper cleaning done in our outlet.
b. Processing: Machinery used to prepare cakes are properly maintain, cleaning is done properly before production.
c. Workers: Chef keeps hygiene by wearing cloves, apron, chef caps etc.
d. Display and storing places: They are displayed in a glass shelf’s, which are cleaned regularly.
MERCHANDISES :-
GIFTS & KEYCHAINS :-
MARKETING RESEARCH
According to Philip Kotler, “Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.”
Marketing research is concerned with marketing studies of specific marketing problems and opportunities. In other words it helps in finding out and solving marketing problems. It is a key to the evolution of successful marketing strategies and programs.
Our marketing research is mainly based on Thane. For research we took a sample of 100 students out of which only 100 responded as students were good to provide us the information. We visited Thane College as JOSHI BEDEKAR. As our main targets were the student’s approaches. On the basis of survey we have collected the information and analyzed below we have provided the chart.
Q.1 Do you eat cakes?
Q2. Do you prefer it occasionally or usually?
Q3. Different flavors in the market?
Q.4 For which factors do you give more preference?
Q.5 what is most considerable factors our competitor have?
What are CAKES made of?????
Different cakes have different recepies as we can say different qualities in the cakes and our existing product was also a cake so we have decided to launch a new product on the basis survey we have made.
EXISTING CAKE
NAME: CHOCOLATE, PINEAPPLE, MAWA, STRAWBERRY.
QUANTITY: DEPENDS (500 GMS,ETC)
PRICE: MIN 150/-
NEW CAKE
NAME: DELICATO
QUANTITY: MIN 500GM
PRICE:145/-
ADS :-
HOARDING ADS :-
STORY BOARD:
SCENE: In a Hospital
An old man is lying on a bed in a hospital counting the last few minutess of his life. His son wants him to sign an important paper before dying. But his father is unable to move his hand because he is hungry and weak. So the son feeds him with food. But still he is unable to move his hand. Then the son tries to feed him with different eatables in the room. But nothing happens. Finally he sees a DELICATO CAKE kept on the table. He feeds him with the DELICATO CAKE. As soon as his father finishes eating the cake he gets up from the bed and starts dancing like crazy. The son is surprised and happy to see his father dancing. Finally he signs the paper only due to DELICATO CAKE made by DELISH BAKERY – DELICIOUSLY AWESOME.
MARKETING MIX
4 P’s of the marketing which consist of PRODUCT, PRICE, PLACE, and PROMOTION. This is very much essential for launching the new product, by considering all these points it would be beneficial for us.
PRODUCT
An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable razor.
A product is the core of any marketing mix.
Quality:
Our product has high quality. Raw materials used for the production of product are of standard quality, which on process leads to a better quality of output.
Quantity:
Quantity of cakes depends on the product range.
Hygiene:
Our product and our outlet maintain an excellent hygiene.
a. Cleanliness: There is daily and proper cleaning done in our outlet.
b. Processing: Machinery used to prepare cakes are properly maintain, cleaning is done properly before production.
c. Workers: Chef keeps hygiene by wearing cloves, apron, chef caps etc.
d. Display and storing places: They are displayed in a glass shelfs, which are cleaned regularly.
Packaging:
Cakes are packed in our standard packs depending upon the sizes. Firstly the cakes are placed over a tray and then inside a cardboard box for convenient handling.
PRICING
Introduction
Pricing is undoubtedly one of the most important decisions areas of marketing. Price and sales volume together decide the revenue or profits of any business. As the sale volume is in itself is dependent on price, pricing really becomes the key to the revenue of the business.
Importance of pricing
Companies can resort to two broad strategies routes – the price route and non price route. Those who take to the non price route concentrate on elements like product, distribution, advertisement, personal selling and sales promotion. In their marketing strategy. They try to meet the competitors on the non price front rather than non price. Some other firms attached great important to pricing and believe that they can always break costumers brand loyalty by a lower price.
The interesting point is that pricing is an important decision area, whether the firms takes to the price route on the non price route in its marketing strategy.
Pricing acquire its important on account of yet another consideration – it is a risky area of decision in marketing management. Mistake s in pricing decisions seriously affects the firm, its profits, growth and future.
NEW PRODUCT: DELICATO
PRICE: FOR 500 GM
145/-
PROMOTIONAL STRATEGIES
As the product of the company depends upon the different strategies to make its market demands so the promotional strategies that we are following are:
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising helps in the promotion of the product in the market.Examples: Print ads, radio, television, brochures and catalogs, signs, in-store displays, posters, and banner ads. Therefore the advertisements made by our outlet are published in television, radio, newspapers, banners etc. The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Advertisements are also made on all the radio stations and also published in the ‘times of India’ newspaper. Banners are also displayed in many areas to attract the customers.
Benefits of advertising to our outlet:
• Awareness: One of the main benefits of advertising is to create awareness of the product. Thus it creates awareness among the people and may help in promoting the sales.
• Complete product knowledge: Advertising helps to inform about the product and also induces the target audience to buy it.
• Increase in demand: As people come to know about the product and also its features then there may be increase in the demand of that product.
• Increase in sales : Due to advertising the demand is increased . This increase in demand may create an increase in the sales.
Incentives designed to stimulate the purchase or sale (demand) of a product, usually in the short term. Examples: Coupons, discounts, schemes, contests, product samples, and exhibitions. The outlet provides with various sales promotion as follows:
Discount offers : Popularly known as price off, the manufacturer offers a discount off the list price on each unit purchased by the retailer. Thus to promote our sales, the outlet provides discount for the customers.
Product samples : Here the free quantity of product is given to the customers. We are generally using this strategy as we are launching a new product in the market. This tool works efficiently when the product is unique and different.
Schemes : many new schemes will be provided to promote the sales. Schemes like 20% discount on any of the special occasion, special schemes for the students, one on one free product, etc.
WE PROVIDE GIFTS LIKE BALLONS,DECORATIVE ARTICLES DURING BIRTHDAYS AND SPECIAL OCCASION.
Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts when deciding upon your unique marketing communications mix, you should also consider the Product Life Cycle
WEBPAGE:-
Delish Bakery is a small business established in 2013. It was set up due to the desire and the need of a mother to stay at home. Because of Pratima's love and joyful spirit, she bakes from the heart in which the taste of love can be relished from every bite.
Delish Bakery is popular because it’s first ingredient is love and the rest is made from starch to present you deliciously awesome cakes.
CONCLUSION
Working on this project was a great experience where i actually applied my creativity, time management which is going to help me in my professional as well as personal life.
Apart from this it also helped me to acquire knowledge regarding various strategies which are taken into consideration while launching a new product.