Tweet
1. PRODUCT
Amul products have been in use in millions of homes since 1946. Amul, a leading food brand in India is the most popular brand in the FMCG sector. It has a wide range of product categories that caters to consumers across all market segments. Eg. Teenagers prefer Kool Café as it has a cool imagery associated with it.
Amul utilized the potential of flavored milk, buttermilk and other milk based beverages, identified and targeted teenagers and youth who were the biggest consumers of colas and aerated drinks and has emerged as the fastest growing brand in non-carbonated soft drinks category.Amul is ranked No. 1 dairy brand in India.Some of its products are:
• Milk
• Bread Spreads - butter, amul lite: low fat butter and margarine
• Cheese - processed, emental and gouda cheeses
• UHT Milk - tetra pack milk
• Beverage Range - flavoured milk : elaichi, kesar and rose, strawberry and mango milkshake, kool café, koolkoko
• Amul PRO - malt based milk additive
• Ice Cream - mango and strawberry yogurt, ice creams - ice candies, cones, cups, etc.
• Paneer
• Dahi
• Ghee
• Milk Powders - amul spray - infant milk substitute, amulya dairy whitener, sagar skimmed milk powder
• Nutramul - brown milk additive
• Mithai Range - shrikhand, gulabjamoon, basundi
• Mithai Mate - sweetened condensed milk
• Chocolates - fruit 'n' nut, milk chocolates and chocozoo
• Fresh Cream
• Pouch Butter Milk
• Breads - bhajipav, bun, fruity bread, milk bread, pizza base, multi grain bread and whole wheat bread
• Biscuits - butter cookies, chocolate cookies, jeera toast, milk toast
• Others - kajukatri and kesarpeda, amulmasti spiced buttermilk,
Amul products have been in use in millions of homes since 1946. Amul, a leading food brand in India is the most popular brand in the FMCG sector. It has a wide range of product categories that caters to consumers across all market segments. Eg. Teenagers prefer Kool Café as it has a cool imagery associated with it.
Amul utilized the potential of flavored milk, buttermilk and other milk based beverages, identified and targeted teenagers and youth who were the biggest consumers of colas and aerated drinks and has emerged as the fastest growing brand in non-carbonated soft drinks category.Amul is ranked No. 1 dairy brand in India.Some of its products are:
• Milk
• Bread Spreads - butter, amul lite: low fat butter and margarine
• Cheese - processed, emental and gouda cheeses
• UHT Milk - tetra pack milk
• Beverage Range - flavoured milk : elaichi, kesar and rose, strawberry and mango milkshake, kool café, koolkoko
• Amul PRO - malt based milk additive
• Ice Cream - mango and strawberry yogurt, ice creams - ice candies, cones, cups, etc.
• Paneer
• Dahi
• Ghee
• Milk Powders - amul spray - infant milk substitute, amulya dairy whitener, sagar skimmed milk powder
• Nutramul - brown milk additive
• Mithai Range - shrikhand, gulabjamoon, basundi
• Mithai Mate - sweetened condensed milk
• Chocolates - fruit 'n' nut, milk chocolates and chocozoo
• Fresh Cream
• Pouch Butter Milk
• Breads - bhajipav, bun, fruity bread, milk bread, pizza base, multi grain bread and whole wheat bread
• Biscuits - butter cookies, chocolate cookies, jeera toast, milk toast
• Others - kajukatri and kesarpeda, amulmasti spiced buttermilk,