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Smt Chandibai Himathmal Mansukhani College.
(2013-2014 T.Y.BMM. (Advertising))
Submitted to: Prof (Mrs) Mahek Sukhani
Submitted By: Harsha G. Vazirani (14)
Dhiraj R. Lulla (17)
Topic: Advertising Marketing Research on Product NESTLE SNICKER CHOCO BAR.
Subject: Advertising Marketing Research.
Table of Contents:
Acknowledgement
History of the Nestle Company
About the Nestle Company
Our Logo
About Product
Questionnaire
Analysis
Print adds
Changes of product
Old & New Packaging of product
New Tvc Copy.
¬¬
Acknowledgement:
I take this opportunity to express my profound gratitude and deep regards to my guide Prof (Mrs) Mahek Sukhani for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark.
I also take this opportunity to express a deep sense of gratitude to Prof (Mrs) Mahek Sukhani for her cordial support, valuable information and guidance, which helped me in completing this task through various stages.
I am obliged to staff members of Smt Chandibai Himathmal Mansukhani College, for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.
History of the Nestle Company:
1959
- On 28th March, the Company was incorporated at New Delhi. The company was promoted by Nestle Alimentana S.A. through a wholly owned subsidiary, Nestle Holdings Ltd., Nassau, Bahama Islands.
¬¬¬1968
- 1,37,785 Bonus shares issued in proportion 1:10 on 12.9.1968.
- On November company issued 3,00,000 shares at par. 22,000 shares reserved for directors, etc. and 2,78,000 shares offered to the Public.
1970
- 34,251 shares issued against machinery to collaborators.
1978
- During the period 4,00,114 equity shares and 382,751 existing equity shares held by Nestle's Holdings, Ltd., Nassau, Bahama Islands (Nestle) were offered to the resident Indian nationals at a premium of Rs. 2.50 per share.
1980
- 22,50,000 bonus shares issued in proportion 1:1 on 30.7.1980.
1983
- 27,00,000 bonus shares equity shares issued in prop. 3:5.
1985
- 18,00,000 Rights equity shares issued (Prem. Rs 30 per shares; prop. 1:4). 4,50,000 additional shares allotted to retain oversubscription. 90,000 No. of equity shares allotted (prem. Rs 30 per share) to employees of the Company on an equitable basis. 60,000 No. of equity shares allotted (prem. Rs 30 per share) to Nestle's Holdings Ltd. to maintain their shareholding.
1986
- The Shareholders approved the issue of non-Convertible debentures (IInd series) for an aggregate value of Rs 11.52 crores.
- 96,00,000 bonus shares issued in prop. 1:1.
1987
- During the year installation of a new factory at Nanjangud (Karnataka), for the manufacture of instant coffee was in progress.
1988
- During Jan/Feb, the Company offered 19,35,360-12% secured redeemable convertible debentures of Rs 160 each of which 92,160 debentures were reserved for allotment to Indian working directors and employees of the company. The remaining 18,43,200 debentures were offered to the shareholders (except Nestle) of the company on right basis in the ratio of 4 debentures for every 25 shares of Rs.10 each of the company held. Additional 2,76,480 debentures were allotted to shareholders to retain over-subscription.
- As per the terms of issue, the convertible part of Rs 60 out of the total face value of each debentures of Rs 160 will be Automatically converted into one equity share of Rs 10 each as fully paid up at a premium of Rs 50 per share on 31.3.1989. The non-convertible part of Rs 100 of each debenture will be redeemed after a period of seven years from the date of allotment of debentures.
1989
- 22,11,840 No. of equity shares allotted (prem. Rs 50 per share) in part conversion of 12% debentures. 14,74,560 No. of equity shares of allotted to retain oversubscription. 90,000 No. of equity shares allotted (prem. Rs 30 per share) to employees of the Company on an equitable basis. 60,000 No. of equity shares allotted (prem. Rs 30 per share) to Nestle's Holdings Ltd. to maintain their equity shareholding.
- The name of the company was changed from `Food Specialities Ltd.' to `Nestle India Ltd.' on 24th March.
1990
- During the year company entered into chocolate business by introducing Nestle premium chocolates.
1991
- During the year company issued 10,00,000-14% secured redeemable non-convertible debentures (series PP-1) of Rs. 100 each to Infrastructure Leasing and Financial Services Ltd., on private placement basis.
1992
- As per the term of Amalgamation scheme 100,51,850 No. of equity shares of Rs.10 each of the company were issued to the NFPIL share holders in the proportion of two equity shares of Rs. 10 each of the company for every thirteen equity shares of Rs.10 each held in the NFPIL.
1993
- Samalkha factory was commissioned during the year and underwent expansion for cereal based products.
- 196,07,054 shares 47,51,625 No. of Equity shares of Rs 10 each allotted to M/s. Nestle SA Switzerland to raise the stake to 51%. 128,55,429 bonus shares issued in prop. 1:4.
1994
- During the year company launched a number of new products viz., Cerelac Soya, Milk maid, Dessert Mixes, Maggo Tonit's Special Cooking Bases, Maggi 1-2-3 noodles, Contodina snack dressing and the chocolate items, milky base marbles and bar one peanut. And also launched, Bonus and Polo.
1995
- During the year company commenced construction of a new factory at Bicholim, Goa. At the same year, instant noodles factory was installed and commissioned at Samalkha factory. - During the year company launched Kit Kat manufactures at the new factory at Ponda, Goa.
- During the same year the Nanjangud factory was commissioned and the unit was to manufacture MILO - the World's Largest Selling Chocolate energy food drink.
- During 95-96, the company issued secured redeemable non-convertible debentures of Rs. 100 each on private placement basis. i.e. 3,000,000 - 16.5 % (series PP-2) debentures and 2,500-17.5% debentures (series pp-2) and 2,500-17.5% debentures (series PP-3).
- 32,138,572 bonus shares allotted in prop. 1:2.
- The Chennai-based Indian Food Fermentations tied up with Nestle India Ltd., to market its dosa and vada batter in consumer pack, in the country. The company has signed an agreement to this effect recently. Nestle would sell the ready-to-use dosa, vada, sambhar and unique masala dosa batter in consumer packs, under its own brand name in the country. 1996
- During the year company launched MILO-Chocolate energy food drink in South India and a range of culinary products like, Dosa and Sampar mixes, pickles and new varieties of soups under the brand "Maggi".
1997
- Nestle India (NIL) is raising Rs.50 crore through a non-convertible debenture issue. The issue has been rated AAA by Credit Rating and Information Services of India (Crisil), indicating the highest safety with respect to timely payment of interest and principal.
- NIL is one of the top players in the processed food & beverages industry and the largest producer of instant coffee with a 49 per cent marketshare.
- After the success of KitKat and Polo, Nestle India has launched its first product in the hard boiled sugar confectionery market, Allen's Splash.
- Nestle's wafer chocolate brand, Kit Kat, which created a major dent in the market with its launch, its international milk drink brand Milo has garnered a mere three per cent share (value terms) in the Rs 500 crore market, a year after its launch in India.
- Nestle India Ltd. (NIL) leads the list of the country's top 15 coffee exporters for the ongoing calendar year in terms of both quantum and value for the period January 1 - October 23.
1998
- Swiss multinational Nestle SA has ordered an international auditing of its Indian subsidiary, which has been mired in a controversy of alleged financial irregularities and insider trading.
- Nestle SA and the BM Khaitan group set up a joint venture, Nutritional Food Products India Ltd, in 1990 which was amalgamated with NIL in 1993.
- Nestle has set up a parallel distribution network across the country.
1999
- The company has also set up a special cold chain for product distribution in select retail outlets.
- Nestle India has entered into a 10-year agreement with Campco in February, 1990 for manufacture and supply of bulk quantity of chocolates and cocoa products.
2000
- Nestle is set to enter the domestic bottled water business and will launch the product under the brand name `Pure Life'.
- The Company has launched its ultra heat treated liquid milk, `Nestle Pure Milk', in Bangalore, Chennai, Hyderabad and Kochi.
- The Company has launched Perrier and will celebrate "Perrier Invitation Golf-2000".
- Nestle India Ltd. to launch Nescafe Gold and Nescafe Gold Decaffeinated.
- Nestle India has launched a range of gift packs under the Fox confectionery brand name for the festivel seasons.
- The Company launched its second premium mineral water brand San Pellegrino in India.
2001
- Nestle India Ltd. has launched `Pure Life', its mass-market bottled water, adding one more premium brand to the already saturated Rs 600-crore bottledwater segment.
- The board of directors of Nestle India on July 27, nominated the Chairman and Managing Director of NIIT Ltd, Mr Rajendra S. Pawar, on the company board with effect from October this year.
- The board of directors of Nestle India on July 27, nominated the Chairman and Managing Director of NIIT Ltd, Mr Rajendra S. Pawar, on the company board with effect from October this year.
2002
-Nestle Group increases holding in Nestle India to 53.27%
-Ties up with Nilgiris to co-brand various dairy products like dahi, paneer, ghee and possibly milk
-Launches a throat lozenge branded Acti-V to compete against Proecter & Gamble's Vicks cough drops
-Regains top coffee exporter positon in India
-Parson Nutritional Pvt. Ltd. buys the assets of Excelsia Foods, including its manufacturing unit at Ghaziabad, from Nestle S.A
2003
-Rolls out Nestle Development Nutrition Plan for infant weaning and launches its infant food CERELAC 123 as a range of products graded to the needs of infants in each stage of the plan
-Nestle India's executive director Ranjit Raj re-elected to be the Coffee Board member representing instant-coffee manufacturers
-Nestle SA, Switzerland, buys 1.01 million shares in its Indian arm 'Nestle India'. With this purchase, the parent holding in its Indian arm goes up to 59.8 per cent from 58.7 per cent
-Consumer Body files case against Nestle India in National Consumer Dispute Redressal Commission (NCDRC) regarding the non-compliance in weight in its 50-gm Nescafe packs
-Signs a 100 per cent buyback pact with Bengal Nestor's India Ltd (BNIL) for its ultra heat treated milk and other dairy products
-Ed Marra, the head of Nestle's Canadian business, will succeed Frank Cella as head of strategic business units and marketing at the turn of the year, the Swiss group said in a statement.
-Paul Bulcke, now head of German operations, will replace Carlos Eduardo Represas as top executive in the Americas zone from July 1, '04.
2004
-Nestle India bags Tetra Pak's annual dairy and beverage industry award
-Nestle India has signed on Bollywood actress Preity Zinta to feature in its latest commercial brand maggi
-Nestle introduces 'Sweet Lassi' in Delhi, Punjab and Haryana
-Nestle India said on June 24, 2004, it has signed Rani Mukherjee as brand ambassador for its chocolate brand Nestle Munch and the advertising campaign will be released on June 25
2005
-Neslte India launches new variant of Maggi
-Delists securities from the Delhi Stock Exchange Association Ltd (DSE) w.e.f. July 15, 2005.
2006
-Nestle's starts Uttaranchal unit
2007
- Nestle India Ltd has informed that the Board of Directors of the Company at its meeting held on July 31, 2007, inter alia, has appointed Mr. Pradip Baijal as a Non-Executive Director of the Company.
Our Nestle company is having a good reputation in market. With different brands of product our company produces for the consumer.
About the Nestle Company:
Marion Nestle, Ph.D., M.P.H., is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, in the department that she chaired from 1988 through 2003. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. She is also Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell University.
Nestlé's relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.
After India's independence in 1947, the economic policies of the Indian Government emphasised the need for local production. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy. Progress in Moga required the introduction of Nestlé's Agricultural Services to educate, advise and help the farmer in a variety of aspects. From increasing the milk yield of their cows through improved dairy farming methods, to irrigation, scientific crop management practices and helping with the procurement of bank loans.
Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity, as well. For more on Nestlé Agricultural Services,
Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices.
Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉ Jeera Raita.
Nestlé India is a responsible organisation and facilitates initiatives that help to improve the quality of life in the communities where it operates.
OUR LOGO:
About Product:
Snickers chocolate bar is made and marketed by US based Private Corporation called Mars, Inc. It is peanut butter nougat with caramel and peanut topping and dairy milk chocolate. Snickers is a popular chocolate bar sold around the globe and its annual sales is over 2 billion dollars.
In the early 1920s, Mars Inc made a very successful chocolate bar called Milky Way. It was the most popular chocolate bar in America between 1927 and 1929. It also allowed the company to develop new recipes for chocolate candies. It took more than three years to develop Snickers and was released in the market in 1930.
Snickers bar was named in the memory of a favorite horse at a farm of Mars family named Snickers. The horse sadly died couple of months before the new product was launched. The farm was named Milky Way Farm and it seemed suitable that the name of the farm should be given to the next chocolate bar.
Snickers was initially made by hand but later machines were used to increase the volumes and old way was no more practiced. During those times, the price of the first Milky Way bar was in 1920 for only 5 cents and the price of the Snickers bar was 20 cents in 1930 when it was first released.
There was not too much change in the Snickers brand during its first forty years. Mars were inspired to produce the Snickers mini candy bar in 1968 which were labeled 'fun size' and were which sold in bags having dozen or more.
Since Snickers was first introduced to the market in the 1930s, it had been known as Marathon chocolate in UK. However in the 1990s, Mars Inc consolidated branding exercise for bringing all of the corporations products under unified Mars branding that would not only be recognized locally but also globally.
The Marathon bar in line with global naming was to become Snickers. It featured the phrase 'Internationally known as Snickers' for a period of 18 months. Since then, all Marathon candy were branded Snickers in the British Isles.
There was controversy about the Snickers brand in recent years regarding advertisements perceived to be homophobic. It was notably during Super Bowl XLI when two mechanics sharing Snickers accidentally kiss when reaching the middle. It fueled protests that Mars Inc. was promoting discrimination against gay and lesbian people.
In England, there was also a similar controversy that was the result of an advertisement which featured Mr T. He was seen ridiculing a power walker and firing a rifle at his direction telling while him to do something more manly and seen eating Snickers at the same time. Protesters were annoyed on how the power walker was portrayed in an effeminate manner and Mars Limited was accused of homophobia.
Notably, the controversial ad has neither seemed to damage sales or cause any humiliation to the Mars Inc. Snickers brand has been more positively received in other parts of the world. Snickers is a major sponsor of surfing in Australia while it is known in Latin America for supporting youth activities. Snickers chocolate bars have become an important brand of Mars Inc and its sales have continued to increase.
In India the sales of the Snicker product is low. Comparatively other chocolate brands. A survey is conducted by the Market Researcher. Further step of the project will give the image of Snickers in market.
Survey Questionnaire
Age: ________ Name: ___________________________
Male: ( ) Female: ( ) Others: ( )
Occupation: ___________________
Contact Details: __________________
1. Do you eat chocolate?
( ) Yes ( ) No
2. How frequently you eat chocolate?
( ) Daily ( ) Twice ( ) Weakly
( ) Fortnightly ( ) Monthly
3. Do you buy it for yourself?
( ) Yes ( ) No
4. Which food you prefer more?
( ) Veg ( ) Non veg ( ) both
5. Which chocolate brand you prefer more?
( ) Nestle Snickers. ( ) Cadbury Dairy milk.
( ) Nestle Kit Kat. ( ) Cadbury Perk.
( ) Cadbury 5Star
6. Do you like SNICKERS Chocolate?
( ) Yes ( ) No
7. Are you aware of that SNICKERS is Non veg Product?
( ) Yes ( ) No
8. What are your views regarding the packaging of SNICKERS?
__________________________________________________ __________________________________________________ __________________
9. Which TVC you remember of SNICKERS?
__________________________________________________ __________________________________________________ __________________
10. Which Print ads attract you more?
( ) Print ad 1 ( ) Print ad 2 ( ) Print ad 3
11. Which paper attracts you more?
12. What are your suggestions for banner ads of SNICKERS?
( ) It should be there ( ) It should not be there
13. Do you wish to have SNICKER as veg?
( ) Yes ( ) No
Analysis:
1. Do you eat chocolate?
( ) Yes ( ) No
100% people responded yes to this answer. As chocolate is loved by everyone so the 100% yes was there to the answer.
2. How frequently you eat chocolate?
( ) Daily ( ) Twice ( ) Weakly
( ) Fortnightly ( ) Monthly
Out of 20 people 2 people was responded for daily consumption. 3 were responded for twice. 5 were responded for weakly. 6 were responded for fortnightly. 4 were responded for monthly.
3. Do you buy it for yourself?
( ) Yes ( ) No
Out of 20 people 15 people we ourselves buy the chocolate. 5 people buy for others.
4. Which food you prefer more?
( ) Veg ( ) Non veg ( ) both
Out of 20 people 12 people were vegetarian. 1 people were non vegetarian. 7 people were consuming both.
5. Which chocolate brand you prefer more?
( ) Nestle Snickers. ( ) Cadbury Dairy milk.
( ) Nestle Kit Kat. ( ) Cadbury Perk.
( ) Cadbury 5Star.
5 people prefer Nestle Snickers. 7 people prefer Cadbury Dairy milk. 4 people prefer Nestle Kit Kat. 8 people prefer Cadbury Perk. 3 people prefer Cadbury 5Star. As a Chocolate Brand.
6. Do you like SNICKERS Chocolate?
( ) Yes ( ) No
Out of 20 people 9 people say they like snicker. And remaining 11 said they don’t like.
7. Are you aware of that SNICKERS is Non veg Product?
( ) Yes ( ) No
Out of 100% from 20 people, 98% people was aware that Snickers is non-veg. Remaining 2% was not aware.
8. What are your views regarding the packaging of SNICKERS?
As per the survey average and not good like this review comes to know us. So we decide it to change the packaging.
9. Which TVC you remember of SNICKERS?
As per the survey we come to know about tvc add which was not remind by the people. This told us our average copy and average media planning. Which couldn’t able to remember add by people? So we try to show the emotional appeal in add and accordingly we change add in the Indian Market.
10. Which Print ads attract you more?
( ) Print ad 1 ( ) Print ad 2 ( ) Print ad 3
Out of 20 people, 1 people liked Print ad 1. 6 people liked Print ad 2. And 13 people liked Print ad 3.
11. Which paper attracts you more?
Answer to this question was the more attractive and glossy paper. 98% people said glossy paper attracts more.
12. What are your suggestions for banner ads of SNICKERS?
( ) It should be there ( ) It should not be there
13 people out of 20 said it should be there and reaming said it should not be there as a banner ad of snickers.
13. Do you wish to have SNICKER as veg?
( ) Yes ( ) No
The result to this answer was not shocking but true that 99% people want snickers as veg and 1 % wants as non-veg. As this product is healthy but they can’t consume because of non- veg.
Print ad 1:
Print ad 2:
Print ad 3:
Changes of Product:
In our survey we come to know we are lacking behind on following points they are as follows:
Packaging.
Product as veg.
Tvc add
Banner add should be there.
So we try to give a new packaging to the new product in existing market. And also we are trying to cover a new market for new product. That is Snicker as veg. As in India many people believe in rituals and they believe to have only veg food so to capture Indian market we come to know we should cut of its price and also give a new product with attractive packaging, and good tvc’s with good banner ads. We are also presenting new copy of tvc.
Old Packaging & New Packaging of Product:
New Tvc Copy:
As in India emotional appeal is used a lot and the original snicker add is not ethically correct as it is showing a negative image of heroine image in add. Which is ethically wrong. So we used to have a new tvc ad which contains emotional appeal.
A new tvc will be like this a newly married couple after a night. In morning a wife is bringing a tea and breakfast for him. As husband woke up he ask for breakfast and saying that “bahut bhuk lagi”. At that moment she gives a SNICKERS CHOCOLATE. As husband saw that and very cute smile came to their face. Voiceover with a soft music is that “Hungry Grab a Snicker”.
(2013-2014 T.Y.BMM. (Advertising))
Submitted to: Prof (Mrs) Mahek Sukhani
Submitted By: Harsha G. Vazirani (14)
Dhiraj R. Lulla (17)
Topic: Advertising Marketing Research on Product NESTLE SNICKER CHOCO BAR.
Subject: Advertising Marketing Research.
Table of Contents:
Acknowledgement
History of the Nestle Company
About the Nestle Company
Our Logo
About Product
Questionnaire
Analysis
Print adds
Changes of product
Old & New Packaging of product
New Tvc Copy.
¬¬
Acknowledgement:
I take this opportunity to express my profound gratitude and deep regards to my guide Prof (Mrs) Mahek Sukhani for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark.
I also take this opportunity to express a deep sense of gratitude to Prof (Mrs) Mahek Sukhani for her cordial support, valuable information and guidance, which helped me in completing this task through various stages.
I am obliged to staff members of Smt Chandibai Himathmal Mansukhani College, for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.
History of the Nestle Company:
1959
- On 28th March, the Company was incorporated at New Delhi. The company was promoted by Nestle Alimentana S.A. through a wholly owned subsidiary, Nestle Holdings Ltd., Nassau, Bahama Islands.
¬¬¬1968
- 1,37,785 Bonus shares issued in proportion 1:10 on 12.9.1968.
- On November company issued 3,00,000 shares at par. 22,000 shares reserved for directors, etc. and 2,78,000 shares offered to the Public.
1970
- 34,251 shares issued against machinery to collaborators.
1978
- During the period 4,00,114 equity shares and 382,751 existing equity shares held by Nestle's Holdings, Ltd., Nassau, Bahama Islands (Nestle) were offered to the resident Indian nationals at a premium of Rs. 2.50 per share.
1980
- 22,50,000 bonus shares issued in proportion 1:1 on 30.7.1980.
1983
- 27,00,000 bonus shares equity shares issued in prop. 3:5.
1985
- 18,00,000 Rights equity shares issued (Prem. Rs 30 per shares; prop. 1:4). 4,50,000 additional shares allotted to retain oversubscription. 90,000 No. of equity shares allotted (prem. Rs 30 per share) to employees of the Company on an equitable basis. 60,000 No. of equity shares allotted (prem. Rs 30 per share) to Nestle's Holdings Ltd. to maintain their shareholding.
1986
- The Shareholders approved the issue of non-Convertible debentures (IInd series) for an aggregate value of Rs 11.52 crores.
- 96,00,000 bonus shares issued in prop. 1:1.
1987
- During the year installation of a new factory at Nanjangud (Karnataka), for the manufacture of instant coffee was in progress.
1988
- During Jan/Feb, the Company offered 19,35,360-12% secured redeemable convertible debentures of Rs 160 each of which 92,160 debentures were reserved for allotment to Indian working directors and employees of the company. The remaining 18,43,200 debentures were offered to the shareholders (except Nestle) of the company on right basis in the ratio of 4 debentures for every 25 shares of Rs.10 each of the company held. Additional 2,76,480 debentures were allotted to shareholders to retain over-subscription.
- As per the terms of issue, the convertible part of Rs 60 out of the total face value of each debentures of Rs 160 will be Automatically converted into one equity share of Rs 10 each as fully paid up at a premium of Rs 50 per share on 31.3.1989. The non-convertible part of Rs 100 of each debenture will be redeemed after a period of seven years from the date of allotment of debentures.
1989
- 22,11,840 No. of equity shares allotted (prem. Rs 50 per share) in part conversion of 12% debentures. 14,74,560 No. of equity shares of allotted to retain oversubscription. 90,000 No. of equity shares allotted (prem. Rs 30 per share) to employees of the Company on an equitable basis. 60,000 No. of equity shares allotted (prem. Rs 30 per share) to Nestle's Holdings Ltd. to maintain their equity shareholding.
- The name of the company was changed from `Food Specialities Ltd.' to `Nestle India Ltd.' on 24th March.
1990
- During the year company entered into chocolate business by introducing Nestle premium chocolates.
1991
- During the year company issued 10,00,000-14% secured redeemable non-convertible debentures (series PP-1) of Rs. 100 each to Infrastructure Leasing and Financial Services Ltd., on private placement basis.
1992
- As per the term of Amalgamation scheme 100,51,850 No. of equity shares of Rs.10 each of the company were issued to the NFPIL share holders in the proportion of two equity shares of Rs. 10 each of the company for every thirteen equity shares of Rs.10 each held in the NFPIL.
1993
- Samalkha factory was commissioned during the year and underwent expansion for cereal based products.
- 196,07,054 shares 47,51,625 No. of Equity shares of Rs 10 each allotted to M/s. Nestle SA Switzerland to raise the stake to 51%. 128,55,429 bonus shares issued in prop. 1:4.
1994
- During the year company launched a number of new products viz., Cerelac Soya, Milk maid, Dessert Mixes, Maggo Tonit's Special Cooking Bases, Maggi 1-2-3 noodles, Contodina snack dressing and the chocolate items, milky base marbles and bar one peanut. And also launched, Bonus and Polo.
1995
- During the year company commenced construction of a new factory at Bicholim, Goa. At the same year, instant noodles factory was installed and commissioned at Samalkha factory. - During the year company launched Kit Kat manufactures at the new factory at Ponda, Goa.
- During the same year the Nanjangud factory was commissioned and the unit was to manufacture MILO - the World's Largest Selling Chocolate energy food drink.
- During 95-96, the company issued secured redeemable non-convertible debentures of Rs. 100 each on private placement basis. i.e. 3,000,000 - 16.5 % (series PP-2) debentures and 2,500-17.5% debentures (series pp-2) and 2,500-17.5% debentures (series PP-3).
- 32,138,572 bonus shares allotted in prop. 1:2.
- The Chennai-based Indian Food Fermentations tied up with Nestle India Ltd., to market its dosa and vada batter in consumer pack, in the country. The company has signed an agreement to this effect recently. Nestle would sell the ready-to-use dosa, vada, sambhar and unique masala dosa batter in consumer packs, under its own brand name in the country. 1996
- During the year company launched MILO-Chocolate energy food drink in South India and a range of culinary products like, Dosa and Sampar mixes, pickles and new varieties of soups under the brand "Maggi".
1997
- Nestle India (NIL) is raising Rs.50 crore through a non-convertible debenture issue. The issue has been rated AAA by Credit Rating and Information Services of India (Crisil), indicating the highest safety with respect to timely payment of interest and principal.
- NIL is one of the top players in the processed food & beverages industry and the largest producer of instant coffee with a 49 per cent marketshare.
- After the success of KitKat and Polo, Nestle India has launched its first product in the hard boiled sugar confectionery market, Allen's Splash.
- Nestle's wafer chocolate brand, Kit Kat, which created a major dent in the market with its launch, its international milk drink brand Milo has garnered a mere three per cent share (value terms) in the Rs 500 crore market, a year after its launch in India.
- Nestle India Ltd. (NIL) leads the list of the country's top 15 coffee exporters for the ongoing calendar year in terms of both quantum and value for the period January 1 - October 23.
1998
- Swiss multinational Nestle SA has ordered an international auditing of its Indian subsidiary, which has been mired in a controversy of alleged financial irregularities and insider trading.
- Nestle SA and the BM Khaitan group set up a joint venture, Nutritional Food Products India Ltd, in 1990 which was amalgamated with NIL in 1993.
- Nestle has set up a parallel distribution network across the country.
1999
- The company has also set up a special cold chain for product distribution in select retail outlets.
- Nestle India has entered into a 10-year agreement with Campco in February, 1990 for manufacture and supply of bulk quantity of chocolates and cocoa products.
2000
- Nestle is set to enter the domestic bottled water business and will launch the product under the brand name `Pure Life'.
- The Company has launched its ultra heat treated liquid milk, `Nestle Pure Milk', in Bangalore, Chennai, Hyderabad and Kochi.
- The Company has launched Perrier and will celebrate "Perrier Invitation Golf-2000".
- Nestle India Ltd. to launch Nescafe Gold and Nescafe Gold Decaffeinated.
- Nestle India has launched a range of gift packs under the Fox confectionery brand name for the festivel seasons.
- The Company launched its second premium mineral water brand San Pellegrino in India.
2001
- Nestle India Ltd. has launched `Pure Life', its mass-market bottled water, adding one more premium brand to the already saturated Rs 600-crore bottledwater segment.
- The board of directors of Nestle India on July 27, nominated the Chairman and Managing Director of NIIT Ltd, Mr Rajendra S. Pawar, on the company board with effect from October this year.
- The board of directors of Nestle India on July 27, nominated the Chairman and Managing Director of NIIT Ltd, Mr Rajendra S. Pawar, on the company board with effect from October this year.
2002
-Nestle Group increases holding in Nestle India to 53.27%
-Ties up with Nilgiris to co-brand various dairy products like dahi, paneer, ghee and possibly milk
-Launches a throat lozenge branded Acti-V to compete against Proecter & Gamble's Vicks cough drops
-Regains top coffee exporter positon in India
-Parson Nutritional Pvt. Ltd. buys the assets of Excelsia Foods, including its manufacturing unit at Ghaziabad, from Nestle S.A
2003
-Rolls out Nestle Development Nutrition Plan for infant weaning and launches its infant food CERELAC 123 as a range of products graded to the needs of infants in each stage of the plan
-Nestle India's executive director Ranjit Raj re-elected to be the Coffee Board member representing instant-coffee manufacturers
-Nestle SA, Switzerland, buys 1.01 million shares in its Indian arm 'Nestle India'. With this purchase, the parent holding in its Indian arm goes up to 59.8 per cent from 58.7 per cent
-Consumer Body files case against Nestle India in National Consumer Dispute Redressal Commission (NCDRC) regarding the non-compliance in weight in its 50-gm Nescafe packs
-Signs a 100 per cent buyback pact with Bengal Nestor's India Ltd (BNIL) for its ultra heat treated milk and other dairy products
-Ed Marra, the head of Nestle's Canadian business, will succeed Frank Cella as head of strategic business units and marketing at the turn of the year, the Swiss group said in a statement.
-Paul Bulcke, now head of German operations, will replace Carlos Eduardo Represas as top executive in the Americas zone from July 1, '04.
2004
-Nestle India bags Tetra Pak's annual dairy and beverage industry award
-Nestle India has signed on Bollywood actress Preity Zinta to feature in its latest commercial brand maggi
-Nestle introduces 'Sweet Lassi' in Delhi, Punjab and Haryana
-Nestle India said on June 24, 2004, it has signed Rani Mukherjee as brand ambassador for its chocolate brand Nestle Munch and the advertising campaign will be released on June 25
2005
-Neslte India launches new variant of Maggi
-Delists securities from the Delhi Stock Exchange Association Ltd (DSE) w.e.f. July 15, 2005.
2006
-Nestle's starts Uttaranchal unit
2007
- Nestle India Ltd has informed that the Board of Directors of the Company at its meeting held on July 31, 2007, inter alia, has appointed Mr. Pradip Baijal as a Non-Executive Director of the Company.
Our Nestle company is having a good reputation in market. With different brands of product our company produces for the consumer.
About the Nestle Company:
Marion Nestle, Ph.D., M.P.H., is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, in the department that she chaired from 1988 through 2003. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. She is also Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell University.
Nestlé's relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.
After India's independence in 1947, the economic policies of the Indian Government emphasised the need for local production. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy. Progress in Moga required the introduction of Nestlé's Agricultural Services to educate, advise and help the farmer in a variety of aspects. From increasing the milk yield of their cows through improved dairy farming methods, to irrigation, scientific crop management practices and helping with the procurement of bank loans.
Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity, as well. For more on Nestlé Agricultural Services,
Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices.
Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉ Jeera Raita.
Nestlé India is a responsible organisation and facilitates initiatives that help to improve the quality of life in the communities where it operates.
OUR LOGO:
About Product:
Snickers chocolate bar is made and marketed by US based Private Corporation called Mars, Inc. It is peanut butter nougat with caramel and peanut topping and dairy milk chocolate. Snickers is a popular chocolate bar sold around the globe and its annual sales is over 2 billion dollars.
In the early 1920s, Mars Inc made a very successful chocolate bar called Milky Way. It was the most popular chocolate bar in America between 1927 and 1929. It also allowed the company to develop new recipes for chocolate candies. It took more than three years to develop Snickers and was released in the market in 1930.
Snickers bar was named in the memory of a favorite horse at a farm of Mars family named Snickers. The horse sadly died couple of months before the new product was launched. The farm was named Milky Way Farm and it seemed suitable that the name of the farm should be given to the next chocolate bar.
Snickers was initially made by hand but later machines were used to increase the volumes and old way was no more practiced. During those times, the price of the first Milky Way bar was in 1920 for only 5 cents and the price of the Snickers bar was 20 cents in 1930 when it was first released.
There was not too much change in the Snickers brand during its first forty years. Mars were inspired to produce the Snickers mini candy bar in 1968 which were labeled 'fun size' and were which sold in bags having dozen or more.
Since Snickers was first introduced to the market in the 1930s, it had been known as Marathon chocolate in UK. However in the 1990s, Mars Inc consolidated branding exercise for bringing all of the corporations products under unified Mars branding that would not only be recognized locally but also globally.
The Marathon bar in line with global naming was to become Snickers. It featured the phrase 'Internationally known as Snickers' for a period of 18 months. Since then, all Marathon candy were branded Snickers in the British Isles.
There was controversy about the Snickers brand in recent years regarding advertisements perceived to be homophobic. It was notably during Super Bowl XLI when two mechanics sharing Snickers accidentally kiss when reaching the middle. It fueled protests that Mars Inc. was promoting discrimination against gay and lesbian people.
In England, there was also a similar controversy that was the result of an advertisement which featured Mr T. He was seen ridiculing a power walker and firing a rifle at his direction telling while him to do something more manly and seen eating Snickers at the same time. Protesters were annoyed on how the power walker was portrayed in an effeminate manner and Mars Limited was accused of homophobia.
Notably, the controversial ad has neither seemed to damage sales or cause any humiliation to the Mars Inc. Snickers brand has been more positively received in other parts of the world. Snickers is a major sponsor of surfing in Australia while it is known in Latin America for supporting youth activities. Snickers chocolate bars have become an important brand of Mars Inc and its sales have continued to increase.
In India the sales of the Snicker product is low. Comparatively other chocolate brands. A survey is conducted by the Market Researcher. Further step of the project will give the image of Snickers in market.
Survey Questionnaire
Age: ________ Name: ___________________________
Male: ( ) Female: ( ) Others: ( )
Occupation: ___________________
Contact Details: __________________
1. Do you eat chocolate?
( ) Yes ( ) No
2. How frequently you eat chocolate?
( ) Daily ( ) Twice ( ) Weakly
( ) Fortnightly ( ) Monthly
3. Do you buy it for yourself?
( ) Yes ( ) No
4. Which food you prefer more?
( ) Veg ( ) Non veg ( ) both
5. Which chocolate brand you prefer more?
( ) Nestle Snickers. ( ) Cadbury Dairy milk.
( ) Nestle Kit Kat. ( ) Cadbury Perk.
( ) Cadbury 5Star
6. Do you like SNICKERS Chocolate?
( ) Yes ( ) No
7. Are you aware of that SNICKERS is Non veg Product?
( ) Yes ( ) No
8. What are your views regarding the packaging of SNICKERS?
__________________________________________________ __________________________________________________ __________________
9. Which TVC you remember of SNICKERS?
__________________________________________________ __________________________________________________ __________________
10. Which Print ads attract you more?
( ) Print ad 1 ( ) Print ad 2 ( ) Print ad 3
11. Which paper attracts you more?
12. What are your suggestions for banner ads of SNICKERS?
( ) It should be there ( ) It should not be there
13. Do you wish to have SNICKER as veg?
( ) Yes ( ) No
Analysis:
1. Do you eat chocolate?
( ) Yes ( ) No
100% people responded yes to this answer. As chocolate is loved by everyone so the 100% yes was there to the answer.
2. How frequently you eat chocolate?
( ) Daily ( ) Twice ( ) Weakly
( ) Fortnightly ( ) Monthly
Out of 20 people 2 people was responded for daily consumption. 3 were responded for twice. 5 were responded for weakly. 6 were responded for fortnightly. 4 were responded for monthly.
3. Do you buy it for yourself?
( ) Yes ( ) No
Out of 20 people 15 people we ourselves buy the chocolate. 5 people buy for others.
4. Which food you prefer more?
( ) Veg ( ) Non veg ( ) both
Out of 20 people 12 people were vegetarian. 1 people were non vegetarian. 7 people were consuming both.
5. Which chocolate brand you prefer more?
( ) Nestle Snickers. ( ) Cadbury Dairy milk.
( ) Nestle Kit Kat. ( ) Cadbury Perk.
( ) Cadbury 5Star.
5 people prefer Nestle Snickers. 7 people prefer Cadbury Dairy milk. 4 people prefer Nestle Kit Kat. 8 people prefer Cadbury Perk. 3 people prefer Cadbury 5Star. As a Chocolate Brand.
6. Do you like SNICKERS Chocolate?
( ) Yes ( ) No
Out of 20 people 9 people say they like snicker. And remaining 11 said they don’t like.
7. Are you aware of that SNICKERS is Non veg Product?
( ) Yes ( ) No
Out of 100% from 20 people, 98% people was aware that Snickers is non-veg. Remaining 2% was not aware.
8. What are your views regarding the packaging of SNICKERS?
As per the survey average and not good like this review comes to know us. So we decide it to change the packaging.
9. Which TVC you remember of SNICKERS?
As per the survey we come to know about tvc add which was not remind by the people. This told us our average copy and average media planning. Which couldn’t able to remember add by people? So we try to show the emotional appeal in add and accordingly we change add in the Indian Market.
10. Which Print ads attract you more?
( ) Print ad 1 ( ) Print ad 2 ( ) Print ad 3
Out of 20 people, 1 people liked Print ad 1. 6 people liked Print ad 2. And 13 people liked Print ad 3.
11. Which paper attracts you more?
Answer to this question was the more attractive and glossy paper. 98% people said glossy paper attracts more.
12. What are your suggestions for banner ads of SNICKERS?
( ) It should be there ( ) It should not be there
13 people out of 20 said it should be there and reaming said it should not be there as a banner ad of snickers.
13. Do you wish to have SNICKER as veg?
( ) Yes ( ) No
The result to this answer was not shocking but true that 99% people want snickers as veg and 1 % wants as non-veg. As this product is healthy but they can’t consume because of non- veg.
Print ad 1:
Print ad 2:
Print ad 3:
Changes of Product:
In our survey we come to know we are lacking behind on following points they are as follows:
Packaging.
Product as veg.
Tvc add
Banner add should be there.
So we try to give a new packaging to the new product in existing market. And also we are trying to cover a new market for new product. That is Snicker as veg. As in India many people believe in rituals and they believe to have only veg food so to capture Indian market we come to know we should cut of its price and also give a new product with attractive packaging, and good tvc’s with good banner ads. We are also presenting new copy of tvc.
Old Packaging & New Packaging of Product:
New Tvc Copy:
As in India emotional appeal is used a lot and the original snicker add is not ethically correct as it is showing a negative image of heroine image in add. Which is ethically wrong. So we used to have a new tvc ad which contains emotional appeal.
A new tvc will be like this a newly married couple after a night. In morning a wife is bringing a tea and breakfast for him. As husband woke up he ask for breakfast and saying that “bahut bhuk lagi”. At that moment she gives a SNICKERS CHOCOLATE. As husband saw that and very cute smile came to their face. Voiceover with a soft music is that “Hungry Grab a Snicker”.