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vance packard

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  • vance packard

    HiddenPersuaders xplores d use of consumr motivationl research n other psychological techniques n induce desire 4 prodcts.

    Identified 8 compelling needs
    Emotionl Scurity
    Reassurnce of Worth
    Ego-Gratifiction
    Creative Outlets
    Lve Objects
    Sense f Pwer
    Sense f Roots
    Immortality
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